Mountain Stream Group Overview Presentation

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The presentation describes what experiential communications does, what a brand touchpoint is, who Mountain Stream Group, and how we work with our clients and the results our clients receive by partnering with us.

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Mountain Stream Group Overview Presentation

  1. 1. Growth is the goal. But how to achieve it?
  2. 2. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc. By connecting with your stakeholders physically, rationally and emotionally.
  3. 3. How are these connections made? Through communication. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.
  4. 4. What type of communication? Experiential communication.
  5. 5. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc. What is experiential communication? Visual, auditory and tactile imagery that captures attention, stimulates the senses and stirs the soul allowing stakeholders to experience — and connect with — your brand, product or service: physically, rationally and emotionally.
  6. 6. Where are connections made and communication needed?
  7. 7. At brand touchpoints.
  8. 8. What’s a brand touchpoint? A point of communication in which your stakeholders physically, rationally or emotionally experience your brand, product or service.
  9. 9. Brand touchpoints can be segmented into the following categories. Aesthetics Interactions Marketing Communications Workflow
  10. 10. Communicating your brand’s essence through beauty. Architecture Interior Design Packaging Products / Services Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.
  11. 11. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc. Human-to-Human Computer-Mediated Face-to-Face Telephone-Based Human-to-Machine Machine-to-Machine Imparting your brand’s values and message through interactions.
  12. 12. Spreading your brand’s messages through marketing communications. Advertisements Ad Specialties ochures Collateral / Br ng Direct Marketi Events Exhibits anuals Instructions / M Posters Presentations Publicity / PR Signage Social media Websites
  13. 13. Communicating your brand values through your workflow. Floor Plan Information Systems Processes Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.
  14. 14. Suppliers / Vendors Investors / Shareholders Distribution Governmental Agencies General Public Customers Employees Current & Prospective Current & Prospective Connections must be made with a wide range of internal and external stakeholders.
  15. 15. Connecting with each stakeholder multi-dimensionally requires 1 voice with multiple messages.
  16. 16. Multilevel communications requires new thinking. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.
  17. 17. Multilevel communications with 1 voice to multiple stakeholders requires integration of communications disciplines. Engineering Management Consulting Workforce Development Marketing Communications
  18. 18. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc. Mountain Stream Group integrates multiple communications disciplines... Architects Engineers Interior Designers Industrial Designers Instructional Designers IT Specialists Graphic Designers Marketing Communications Specialists Organizational Behavioralists …and many others
  19. 19. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc. to engineer communications that connect you with your stakeholders: physically, rationally and emotionally.
  20. 20. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc. Our strengths help you become more competitive.
  21. 21. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc. NAICS 11 NAICS 21 NAICS 22 NAICS 23 NAICS 31-33 NAICS 42 NAICS 44-45 NAICS 48 NAICS 49 NAICS 51 NAICS 52 NAICS 53 NAICS 54 NAICS 56 NAICS 61 NAICS 62 NAICS 71 NAICS 72 NAICS 81 NAICS 92 Industry breadth With our vast array of industry knowledge with consumer, business-to-business, industrial and professional service organizations, we bridge the gap between your product/service and market demands.
  22. 22. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc. Strategic thinking Just like scientific discovery, communication solutions must be bold and innovative, engineered with facts and grounded in fundamental business sense. Integrating all communication channels into a comprehensive solution focuses strategic efforts where they should be: on the bottom line.
  23. 23. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc. Experienced staff Our staff consists of senior level communications executives — many with engineering or technical backgrounds. Their experience and background enables us to integrate into your projects with short ramp-up time — then quickly identify and creatively solve your most challenging problems.
  24. 24. Expandability Our staff size expands and contracts to meet the needs of our clients and their projects. This enables us to be nimble, and maintain a low overhead base, which we pass the savings on to you.
  25. 25. Scalable turnkey services Our broad base of communication services can be customized to focus on an individual application or integrated into a holistic corporate solution. By partnering with us for all your communications needs, you end up with consistent messaging at each touchpoint.
  26. 26. Scalable turnkey services Engineering... making your buildings, products and systems practical and efficient Architectural & Interior Design Industrial Design Building & Needs Analysis CAD Services Master Planning (2D/3D) Drawing Development Workplace Planning & Design Solid Modeling Construction Documents Product Design Construction Administration Furniture & Space Planning Analysis Finite Element Product Failure Information Systems Design & Engineering Assessment Testing Design Troubleshooting Implementation System Design Support - Onsite and Remote 24x7 Monitoring Design & Review End-to-End Network Management Troubleshooting IT Staff Augmentation Training Workflow Performance Time Studies Manufacturing Cell Design Workflow Process Analysis & Documentation and more. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.
  27. 27. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc. Merger, Acquisition & Integration Analysis Benchmarking Planning, Diagnostics & Analysis Vision, Mission and Values Business Development Project Management Goals, Objectives & Targets Business Process Optimization Organizational Planning Supply Chain Management Situational Analysis Cost Reduction Initiatives Distribution Strategy Development Strategic Diagnostic Analysis Process Optimization Strategies Distribution Network Analysis, Organizational Diagnosis & Product Development Improvements Creation, Integration & Optimization Development Product Management Scalable turnkey services Management consulting... guiding you to excellence
  28. 28. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc. Market Research Market Studies & Analysis Competitive Analysis Product Comparisons and more. Strategic Planning Marketing Communications Plan Development Brand Positioning Communications Strategies and more. Corporate Branding & Identities Advertising (Broadcast, Internet, Print & Outdoor ) Direct Marketing (Offline/Online) Event Planning & Management Publicity/Public Relations Sales Promotion/Collateral Signage/Wayfinding Social Media Trade Shows Exhibits Web Site Design & Online Marketing and much more. Scalable turnkey services Marketing communications... crafting behavior-affecting messages you own
  29. 29. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc. Emotional Intelligence Emotional Competency Inventories Organization Training Bench/ Employee Selection & Retention Effectiveness Case Design Culture Assessments Employee Development Conflict Resolution Training-by-Design Assessment Consulting Critical Thinking Customer Service & Design Stress Management Sales Training Development Instruction Executive Coaching & Technical Skills Administration Team Building Training Technical Support Leadership Development Scalable turnkey services Workforce development... awakening your staff's potential
  30. 30. Photo provided courtesy of Stephen Hanafin through Flickr.com. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc. Fluid global communications Through our strategic partnership in the Brand Central Station/ECCO global communications network our clients benefit from fluid global communication strategy with consistent messages diffused coherently across the globe — cost-effectively.
  31. 31. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc. Quality control Successfully engaging your stakeholders and persuading them to act requires communication that is not only dynamic, practical and efficient — but also technically accurate. By partnering with us, you eliminate the problems that creates a disconnect with your stakeholder and costs money because we pay attention to the details.
  32. 32. Proven track record “As a result of Mountain Stream Group's contributions, the company grew sales 31% over a period of 18 months. Bottom line is, Mountain Stream Group brings a wealth of energy and fresh ideas designed to solve complicated marketing challenges.” “Mountain Stream Group’s in-depth research and industry insight have been an invaluable asset to our bottom line.” "Mountain Stream Group was a tremendous help. They were able to look at our products and instantly came up with several ways we could reduce both material costs and labor when using the proper components.” Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.
  33. 33. What are the results?
  34. 34. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc. Improved brand image and awareness...
  35. 35. greater morale and lower turnover...
  36. 36. more productivity... Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.
  37. 37. increased revenues...
  38. 38. growing market share...
  39. 39. Copyright ©2010. All rights reversed. Mountain Stream Group, Inc. and rising return-on-investment.
  40. 40. Contact us today to learn how we can engineer communications that connect for you. T: +1 847.453.8895 E: info@mountainstreamgroup.com W: www.mountainstreamgroup.com Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.

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