Google+ Local - Impact for Your Local Business

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Google+ Local (http://plus.google.com/local) is a free service that is a part of the Google search engine that focuses specifically on businesses and their locations. These pages are now integrated with Google’s social networking site, Google+ and also link to Google Maps, Organic Search, and Google Mobile Maps. They display a list of companies in the area that offer services or products based on the user’s search terms.

When local customers go online to search for products or services in their local area, most of them stop in the Google+ Local section to find businesses who can meet their needs.

Here’s a sample Google+ Local search result with the term “Los Angeles Caterer.”

Not only is Google+ Local a great source to provide information about your business, such as the type of services and/or products you offer, photos of your office, your hours of operation, payment methods and directions, but this is where your customers can leave reviews about your business for others to see.

Google+ Local is an avenue that every small business should take advantage of if they really want to compete with the corporate giants in their industry.

Setting up and managing a Google+ Local listing page is not extremely difficult, but it can be very daunting, time-consuming, and ineffective if not done properly.

We work with local businesses in the area by helping them gain more online exposure in order to boost sales while reducing advertising costs. If you would like some help with your Google+ Local page, contact us at 561.749.9172 for a free consultation.

We look forward to speaking to you.

Jeff Klein
Founder | President
Power Play Marketing
1280 Delray Lakes Dr. Delray Beach, FL 33444
http://PowerPlayMarketing.com
jklein@powerplaymarketing.com

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Google+ Local - Impact for Your Local Business

  1. 1. Google+ Local: Impact for Your Local Business
  2. 2. What is Google+ Local  A Local Business listing center introduced by Google to replace Google Places pages  Show up in the search results when consumers search for local products and services  Makes it easy for businesses to socialize with their customers and prospects to increase sales  Makes it easy for consumers to find local businesses, as well as rate and review their favorite local businesses
  3. 3. What is Google+ Local? Here’s a sample of search engine results when user enters “Los Angeles Caterer” into the search box:
  4. 4. What is Google+ Local? Here’s a sample of a Google+ Local Page:
  5. 5. The Switch from Google Places All former Google Places pages are now Google+ Local pages A “Local” tab has been added to Google+ so users can easily find local businesses, as well as write reviews and make recommendations
  6. 6. The Switch from Google Places The Zagat review and scoring system has replaced Google’s old 5-star system Google+ Local pages integrate with Google Search, Google Maps, and Google Mobile Maps
  7. 7. Why The Switch? More Dynamic Socialization for Local Businesses More Exposure Across All Google Platforms More Engaging for Consumers
  8. 8. Google+ Local Features Google+ Local Tab in Left Hand Sidebar on Google+  This will take Google+ users to the Google+ Local section to find or review businesses New Zagat Scoring System  5-Star reviews are gone and now local businesses are rated using the Zagat 30-point scoring system based on consumer feedback
  9. 9. Google+ Local Features Ability to Add Better Photos  Businesses can portray what they want consumers to “see” with bigger and better photos Ranking and Indexing  Google+ Local pages will now be indexed and will show in search results Plus 1’s (+1’s)  This digital form of “word-of-mouth” will give your business even more relevance Map Integration  A map is included on your Google+ Local page to help your prospects find your physical location
  10. 10. What Does This Mean for Consumers? Can quickly and easily find local businesses that have what they are looking for Can instantly get place recommendations based on their Google+ circles and other factors Can get reviews about businesses from people they know and trust in the search results Can write reviews of their favorite businesses
  11. 11. What Does Your Business Need to Do? Already Had a Verified Google Places Page?  Still manage your page via Google Places for now Did Not Have a Verified Google Places Page?  Can still claim your listing via the Google Places platform Did Not Have a Google Places Page at All?  You can crate a page directly through Google+ Local – must join the Google+ network first
  12. 12. What Does Your Business Need to Do? Once Your Page is Fully Setup on Google+ Local… ENGAGE, ENGAGE, ENGAGE Socialization is the KEY in getting the most out of your Google+ Local Page
  13. 13. Thank You for Viewing Our Google+ Local PowerPoint Presentation! If you would like more information about how Google+ Local can help boost your business, contact us today for a free consultation Jeff Klein 561.749.9172 PowerPlayMarketing.com jklein@powerplaymarketing.com

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