Iresearch Introduction

iResearch Consulting Group Business Profile 2008.04.01 iResearch Consulting Group Shanghai·Beijing·Guangzhou www.iresearch.com.cn Internet Research, Insight Research

Contents Overview of iResearch Research & Consulting Services Data Products Conferences and Medias

Major Business Lines Research and Consulting ： iResearch Inc. Data and info ： iResearch Data+ Industry Consulting Ad Research User Behavior Customized Research Media and Events iResearch.cn & Conferences Website Advertising Industry Events

Milestones of iResearch
2002.12 Established in Shanghai with four employees
2003.6 Launched official website, www.iresearch.com.cn
2003.7 Published China Internet industry reports for the first time
2003.7 iAdTracker2.0 online ad monitor system, a proprietary software, started operation
2003.8 Launched iUserSurvey online survey business
2003.10 Beijing branch office established
2004.2 Second release of China Internet industry reports
2005.3 Launched iDataCenter, the iResearch research data bank
2005.6 Launched iClick club to improve panel management of online survey business
2005.10 Started data collection for iResearch Third Nationwide Research and Survey on China Internet Economy
2006.3 Launched the new version of iAdTracker 3.0…
2006.4 Successful holding of iResearch New Economy Annual Conference
2006.6 Launched iClick software, officially started continuous netizens behavior tracking program
2006.12 Launched iResearch.cn ， an information center of China new economy.
2007.1 Launched iUserTracker after one year’s development
2008.1 Guangzhou branch office established

iResearch Personnel and Management
With offices in both Shanghai and Beijing, the company has about 80 employees, with over 40 dedicated researchers,10 technology staff,5 web design staff and 10 business and customer service staff.
Henry Yang - Founder & President
Henry is a renowned Internet economy expert and the sole founder of iResearch. He entered into online advertising arena back into 1998. In late 1999, he participated in establishing WiseHorse, an Internet advertising and marketing firm. Henry founded iResearch in late 2002.
Jason Hao - CTO
As an senior B/S system engineer, Jason entered into Internet industry in 1999 and obtained rich experience in project design and operation. Jason joined iResearch in early 2003.
Lily Zou - Vice President
Since working in Wisecast as a marketing research manager in 2000, Lily has been in charge of many research reports regarding Internet economy. Lily Zou also participated in the initial set up of iResearch
Kelly Huang - Vice President
Senior Analyst with years of professional experience in consulting. Joined iResearch in 2004.
Michael Ruan – Vice President
Ten years experience in market research industry, served as director of business in Sinomonitor and Chinalabs

Research Scope of iResearch Online Advertising Online Advertiser Affiliate Advertising Community Marketing Online Video SEM Word-of-mouth Marketing …… Online Recruitment SNS Online Video Network Security E-mail Digital Publishing Domain Mainframe …… Web Search Map Search Video Search Wireless Search Travel Search Comparison Shopping …… Game Industry Online Game Casual Game Mobile Game Online Animation Digital Music …… Mobile Business Mobile Positioning Mobile Payment Mobile Search WAP Service 3G Value-added …… Online Shopping B2B Online Payment Online Banking SAAS Online Reserving …… New Economy Online Advertising Online Service Search Engine Digital Recreation Mobile Value-added E-business

iResearch Consulting Advantage
iResearch is the first company that focused on Internet economy in China. iResearch has published over 400 reports by now, with the important once published both in Chinese and English
Quarterly reports for 9 main industries are released every year
Mar, Jun, Sep, Dec Internet Economy Mar, Jun, Sep, Dec Online Reserving Mar, Jun, Sep, Dec Online Recruitment Mar, Jun, Sep, Dec Online Payment Mar, Jun, Sep, Dec Online Shopping Mar, Jun, Sep, Dec B2B E-business Mar, Jun, Sep, Dec Online Game Mar, Jun, Sep, Dec Search Engine Mar, Jun, Sep, Dec Online Advertising Time Quarterly Report

iResearch Customized Research Business Customized Research
Online media‘s ad value research ；
Ad effectiveness research ；
Media plan stategy research ；
……
Service using factor research ；
Service/produt competitiveness reserach ；
Website revision and new service acceptance research
……
Brand competition research;
Brand diagnosis and planning ；
Website satisfaction research
……
Advertisers‘ online marketing strategy research ；
Online media‘s marketing strategy research
……
Online Media Research Online Service & Products Research Brand and Satisfaction Research Online Marketing Research

Offline Quantitative
Street Interview
Street-intercept Personal Interview
Appointed Interview
CATI
Random Interview
Appointed Number Interview
iResearch Customized Research Advantage
Offline Qualitative
Focus Group
Offline
Online FCG
In-depth interview
Observation on product use
Online Quantitative
Online Survey
Survey on client’s websites
iClick Survey
E-mail Survey
Invited via E-mail
Software notified Survey
Notivied by iClick

iResearch Customized Research Advantage iClick Online Survey Panel Community iUserSurvey DIY Survey System High quality panelist www.iclick.cn high automation survey system www.iusersurvey.com
sample recruitment
sample management
lucky draw system
payment system
sample update
survey project management
survey questionnaire design
instant alerting system
Email invitation/software alert
reply management

Services and Solution For Major Clients by iResearch 　　　　　　　　　　 *** 　 *** 　 *** 　 *** Online Ad Research iResearch Data + Research Service 　　 *** 　 *** 　　　　　　　 *** 　 *** 　 *** 　 Online Media Measurement 　　 *** 　 *** 　 *** 　 *** 　 *** 　 *** 　 *** 　 *** 　 *** 　　 *** 　 *** Competitor Analysis Others Telecom industry Corporate Services Investment bank Venture capital Investment Companies Others Application software Online payment Mobile WVAS Digital entertainment E-commerce Search engine Online Services Advertising agency Advertisers Online media Online Ad Customer/Service Type

Product Target of i User Tracker
Panel ： samples of home and office internet users in China
Target ：
Reveal Internet use of Chinese netizens with most reliable data
Definition of Netizens ：
Mainland users aged between 7-60 and use their primary computer to access Internet at home or in o over 1 hour each week. Users who access Internet with public computer in internet cafe and at school are eliminated

① Overall Evaluation of China Netizens ② Internet Panel Recruit ③ Monitoring Software installation ⑤ Weight Samples ④ Sample Screening
Forecast number of netizens at home and work with forecast model
At the base of CNNIC’s published data before July 2006, take gender, age and area as sampling indicators
Panel Recruitment
1 ） Email invitation
2 ） User recommendation
3 ） Offline recruitment for infrequent samples
Sample Maintenance
1 ） 15% of the samples are renewed every 3 months
2 ） Basic and advanced user features are updated every 6 months
3 ） Confirm user information by phone randomly every 6 months
Tracking Internet and software usage with iClick software, a proprietary software. Keyboard usage is not included. Samples with following cases will be excluded ： 1 ） Time spent on Internet less than 1 hour a week 2 ） Access internet with public computer 3 ） Computer is not used mainly by himself/herself 4 ） Multi-accounts owned by same people 5 ） Users who treated or visits single sites are excluded 6 ） Users take survey with reward as profession 7 ） Users with logical error questionnaires 8 ） Users with other abnormities
Start with computer
Non-mandatory software
0.1 Yuan/day reward for all the days online
Learn real user information by bank account
Weight samples according to gender, age area distribution Sample select of i User Tracker

Email invitation for www.iclick.cn registration
A Non-mandatory software, can be uninstalled at any time
Software Registration Data Monitoring and Analysis Process Log that records internet behavior is the basis for in-deep analysis Install the software Get authentication code Submit personal information; Join customized research surveys Tracking Internet and software usage with iClick software, a proprietary software. Keyboard usage is not included. 0.1 Yuan/day reward for all the days online To get notice of survey with reward ea r lier Account management and direct payments of cash program renews list every 2 seconds to monitor all actions of users i User Tracker data monitoring process Web Server Web Server

i User Tracker Website and service analysis Software analysis Media Plan User Analysis Website and Service Analysis Indicators ： Unique Visitor/Reach% PV and market share Visits and market share Viewing Duration and market share monthly/daily/per user indicators Functions ： Indicator comparison Trends analysis User profile analysis Source and loss analysis User stickiness analysis Cross Visiting analysis Software Analysis Indicators ： Unique Visitor/Reach% Running time/market share Startups/market share Using time/market share monthly/daily/per user indicators Functions ： Indicator comparison Trends analysis User profile analysis Source and loss analysis User stickiness analysis Duplication analysis i User Tracker Functional Module and Core Indicators Gender/Age/ Marriage Status Education/Area City Personal/HH Income Occupation/Industry Work day/Holiday Products Owned Products to Purchase Consumer Attitudes Value Attitude Media Touched White Collar High Income Family Students Office Lady Blue Collar Basic Features Advanced Features Special Group

Available i User Tracker Functionalities for Different Versions *** stands for: only those who buy both Site Analysis Advanced Version and Software Analysis Basic Version or up can get this functionality √ Help client work out media planning with advanced user features Advanced Media Planning √ Crosstab analysis between website user and software user Software User Analysis √ Help client work out media planning with basic user features Media Planning √ Crosstab analysis on user/User overlap analysis √ √ General ranking/ranking by service type √ *** √ √ √ √ √ √ √ Home and office database User feature analysis/User preference analysis Analysis on software use of website users Analysis on where do user come from/where do they go Analysis on user stickiness/user return Service analysis/Cross visiting Website overall analysis/Cross visiting Ranking by service type Ranking by company matrix General ranking Level 2 √ √ √ √ √ Internet café database Advanced Website Analysis Basic Website Analysis Website Ranking Level 1

Value of i Ad Tracker
Target:
Understand the ad launching effect of China online advertisers launching
ad on each online media.
Purpose:
To provide instant and dynamic data on ad format, expenditure and effectiveness of online advertisers of different industries.
To provide important data reference for online media, advertising companies and online advertisers to understand the lad launching behavior of itself and its competitors.

Image doesn’t fit ad standard is screened
Ad capture and monitoring success Automatically captures ad in websites with iAdCapture, a proprietary software Judge by historical data Judge by page linked to Judge by monitoring codes i Ad Tracker data collection process ② Manually classification Data classification ① Automatically classification
Make capture plan according to website structure
Captures Ads 24 hours a day
Monitoring 130 main websites, including homepages , inner pages, etc.
Media/channel
Page link to
Size
Period
Expense
Advertiser
Product
Campaign
Ad format
All data upload to server at 24:00 every day Web Server Web Server

Ad types i Ad Tracker tracking PIP skyscraper ad couplet ad Suspend Ad Banner Rich Media Pop-up Ad Button Video Ad

i Ad Tracker Function List √ Analysis on durable consumer goods Brand survey analysis √ Analysis on nondurable consumer goods √ Brand preference analysis of website uses √ Brand preference inquiry of specific netizens √ Advertising research report download version (10-20 reports) Advertising Research Report √ Research data about advertising and netizens (thousands of data) Brand Survey Data Version √ √ Launching record of advertisers Advertiser analysis √ √ Media plan of advertisers √ √ √ √ √ √ Ad launching Basic version √ √ √ √ √ √ √ √ √ √ Ad launching Advanced Version Analysis on ad effectiveness Comparison analysis on advertisers regarding Netizens reach Analysis on Netizens That have reached ad of a specific advertiser Analysis on Netizens that have reached a specific ad creative Difference comparison of different media Channel ad launching status Media ad launching status Ad launching tendencies of different industries Ad launching ranking of different industries Entire online ad launching status Level 2 Report Download Version Ad effectiveness analysis Media navigation analysis Industry navigation analysis Level 1

Value of i Web Speed
Target ：
Learn access speed of China online medias in all regions to optimize user experience
Purpose ：
A third-party monitoring system provides access speed to websites and pages in all regions at different time dynamically and timely, which is indispensable reference for improving user experience

Why need i Web Speed ？
Do you know users in some areas spend long time opening your site ？
Do you know users in some areas even can’t open your site ？
Do you know user experience declines and user is losing in some areas ？
For website operator——
Do you know users in some areas can’t open your ad ？
Do you know users in main areas can’t see your sales promotion ？
Do you know brand favorability declines if user can’t open or spent a long time opening the official website ？
For marketing staff——

i Web Speed data monitoring process More than 40,000 long-term samples Simulate page download Send data back to server for analysis Send web page request Panel Recruitment Panel Screening Software Install Panel Maintaince
Steady Panel
Accurately reflects user experience
User’s normal visiting will not be affected by iWebSpeed
Collecting data from samples Web Server Web Server Web Server

iResearch Conferences and Medias iResearch Conferences
iResearch Conferences
iResearch Annual Conferences
iResearch Salon
iResearch Party
iResearch Media iResearch Conference & Media
iResearch Medias
http://English.iresearch.com.cn

iResearch Conferences planning 80 Guangzhou 2008-10 2008 Highlevel dinner in south China 80 Shanghai 2008-9 2008 iResearch Online Marketing highlevel dinner Highlevel Diner 200 Beijing 2008-7 2008 iResearch Online Marketing Awards Dinner & highlevel Dinner 200 Beijing 2008-4 2008 iResearch New Economy Awards Dinner & highlevel Dinner Awards Dinner 300 Guangzhou 2008-10 2008 iResearch Online Marketing Annual Conference 600 Shanghai 2008-9 2008 iResearch Online Marketing Annual Conference 800 Beijing 2008-7 2008 iResearch Online Marketing Annual Conference 800 Beijing 2008-4 2008 iResearch New Economy Annual Conference Annual Meeting Scale Location Time Theme Type

iResearch Clients Internet Enterprises Advertising Agencies Investment related iResearch has hundreds of clients from various fields Traditional Enterprises

iResearch Consulting Group China’s Leading Internet Data Product Provider China’s Leading Research Provider Focuses on Internet Business China’s Leading Research Provider Focuses on Online Advertising

Iresearch Introduction

by John Kivit on Apr 16, 2008

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Iresearch Introduction — Presentation Transcript