Role of Internet in Media ConsumptionPresentation Transcript
Role of Internet in Media Consumption
We are in a whole new i-world!
By: Jagruti Saxena CMX Batch 2010 MICA
Social media & internet Films & internet internet & culture Internet growth drivers future trends
3,808,070,503 estimated 2009 population for Asia 764,435,900 Internet users and 20.1% penetration rate as of December 31, 2009 149,515,326 broadband Internet connections in Asia as of June 30, 2009 Internet Penetration in Asia Ref: www.internetworldstats.com
1,156,897,766 population ('09) - Area: 3,166,944 sq km 81,000,000 Internet users as of Nov/08, 7.0% penetration, per ITU 5,280,000 broadband Internet connections as of June/09, per TRAI Internet Penetration in India Ref: www.internetworldstats.com
Social media & internet
How social are we? * source: ComScore
Social Media & the Internet - Consuming trends
Piracy - Social network users offer the prospect of becoming a major new affiliate sales channel driven by pirates 63% of whom are interested in making money by selling music (36% for movies) to their friends via their profile (2009 Digital Entertainment Survey, UK)
The rise of ‘Water Cooler Culture’ - news driven by people who are slacking off at work and surfing the Internet
‘ Cyber-balkanization’ - search, read & download what interests you!
Is Internet changing the Way we Consume Information?
Competition vs Quality - More people are impatient to cut to the chase and ready to consume data less verified. Doesn’t matter who’s talking or selling!
Brain-drain - Online research vs. original thinking
The End of Authorship (?) - books to blogs
The End of Culture (?) - Web is killing the old media, we face a situation in which culture is effectively eating its own seed stock
Tweet to get your music!
Films & Internet
Digital technologies influencing consumption trend
Film catalogues are introduced in iTunes Stores
Disney was the first company that offered full length TV programs for purchase on iTunes
The producers of games consoles are also trying to move into ﬁlm downloads. When connected to the internet, Microsoft’s Xbox 360 or Sony’s PlayStation 3 already offer catalogues of ﬁlms
Sony has registered more than 380 million downloads (free and paid) through the online PlayStation Network service of its PS3 console (as of 2009)
On-demand DVD manufacturing service proposed by Warner for its ﬁlm library, ﬁlm downloads to SD memory cards as announced by MOD Systems and Toshiba, or a new cable connecting iPods and and HD TV sets announced by Apple, show that the challenges of distributing ﬁlms through new digital technologies are greater than ever
Piracy is estimated to cost the Indian ﬁlm industry about USD 1 billion a year (FICCI)
Internet & Culture
Internet is reshaping culture, Politics & Society
Fragmenting news articles, novels and record albums
Emphasizing immediacy and real-time responses
Increasing the flood of data and information permeating our lives
Blogging and partisan political Web sites are putting pressure on subjectivity
The blurring of news and entertainment
A growing polarization in national politics
A deconstructionist view of literature (which emphasizes a critic’s or reader’s interpretation of a text, rather than the text’s actual content)
Internet growth drivers
Innovation drivers of usage Growth
Broadband / VoIP
User generated content (RSS, blogs, reviews, video, images, audio, etc.)
...leading to ‘User Experience’ & ‘Personalisation’ with more affective targeting
Future trends - Impact on Business
FILMS: End of Multiplexes? - Movie hall experience at home with free downloads and home theatres ..... Welcome to Internet Premier Nights!
INTERNET: Value added services offered by the internet softwares - eg: keeps track of my past selections and recommends which movie to download, which restaurant to visit, and perhaps which outfit to choose! - Yahoo! advertising tie-ups with Maruti, Pepsi, Tata Docomo, etc. - Go Wi-Fi !
TELEVISION: TV-PC integration - TV with internet connection Live TV on your mobile handset
RADIO: Radio goes on the internet
MOBILE: “i-school” - gift a cool “i-sCOOL” handset to your kid and he can download his lessons!
Graphic novels on cell phone & ipods ...and the future knows no boundary!