Creative methodology6:26
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  • 1. Creative Methodology &ThesisTopicsJessica KincerDirected Research Summer 2013Tom KlinkowsteinWHAT IF...?RESEARCHPAST INSPIRATIONAM I....?LET IT GOANOTHERPOINT OFVIEW
  • 2. METHODOLOGYTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINMethodology Step 1What if....was possible?
  • 3. METHODOLOGYTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINMethodology Step 2Research using all resources available to me.
  • 4. METHODOLOGYTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINMethodology Step 3Draw inspiration fromrelevant past experiences
  • 5. METHODOLOGYTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINMethodology Step 4Examine what prior experience hasrevealed to be successful or unsuccessful
  • 6. METHODOLOGYTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINMethodology Step 5Pause research and allow forspontaneous idea development
  • 7. METHODOLOGYTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINMethodology Step 6Get other points of view
  • 8. METHODOLOGYTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINTOPIC- RESTORATIONI am studying an early social media brand because I wantto see if they can regain their popularity in order to seeif it would have been more practical just to launch as anew brand.Potential practical application- Gaining knowledge inwhether brand is more significant than product
  • 9. METHODOLOGYTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINTOPIC- Fairy Tales
  • 10. METHODOLOGYTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINTOPIC- Fairy TalesI am studying fairy tales because I want tosee how they are constantly being retoldwith a new vision in order to see why weare drawn to retell these stories and makethem new again.Potential practical application- Readerswill have a fuller awareness of the culturalsignificance of fairy tales.
  • 11. METHODOLOGYTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINTOPIC- Competition“You can’t just ask customers what they want andthen try to give that to them. By the time you getit built, they’ll want something new.” - Steve Jobs
  • 12. METHODOLOGYTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINTOPIC- CompetitionI am studying the marketing strategies of apopular computer brand because I want tosee what makes them so effective and successfulin order to see if these strategies would be justas effective for other companies.Potential practical application- Formularization ofstrong marketing strategies.