Creative methodology6:19

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Creative methodology6:19

  1. 1. Creative Methodology &ThesisTopicsJessica KincerDirected Research Summer 2013Tom KlinkowsteinWHAT DO I WANT?RESEARCHPAST INSPIRATIONAM I....?LET IT GOANOTHERPOINT OFVIEW
  2. 2. METHODOLOGYTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINMethodology Step 1What do I want this to be?
  3. 3. METHODOLOGYTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINMethodology Step 2Research using all resources available to me.
  4. 4. METHODOLOGYTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINMethodology Step 3Draw inspiration from my past experiences
  5. 5. METHODOLOGYTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINMethodology Step 4Question myself- I know my weaknessesam I making the same mistakes
  6. 6. METHODOLOGYTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINMethodology Step 5Let it go
  7. 7. METHODOLOGYTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINMethodology Step 6Get another point of view
  8. 8. RESEARCHTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINTOPIC- RESTORATIONI am studying the newMyspace to see if theycan rebuild the brand or ifit would have been morepractical just to launch asa new brand.
  9. 9. RESEARCHTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINTOPIC- Fairy TalesI am studying fairy tales and howthey are constantly being retoldwith a new vision to see why weare drawn to retell these storiesand make them new again.
  10. 10. RESEARCHTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINTOPIC- Fairy Tales
  11. 11. RESEARCHTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINTOPIC- CompetitionI am studying Apple’s marketing strategiesto see what makes them so effective andsuccessful to see if these strategies wouldbe just as effective for other companies.
  12. 12. RESEARCHTOPICSJESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEINTOPIC- Competition“You can’t just ask customers what they want andthen try to give that to them. By the time you getit built, they’ll want something new.” - Steve Jobs

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