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4 Simple Formulas for MLM Blog Success

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These slides are from a presentation on MLM blogging that I gave to 500+ networkers on October 23rd, 2011 at "Live the Dream 2" in Orlando, FL.

These slides are from a presentation on MLM blogging that I gave to 500+ networkers on October 23rd, 2011 at "Live the Dream 2" in Orlando, FL.

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Transcript

  • 1. 4 SIMPLE FORMULASFOR MLM BLOG SUCCESS by Jeff K. Hoffman
  • 2. FANTASTIC CONTENT + VISIBILITY + ENGAGEMENT = TRAFFIC
  • 3. FANTASTIC CONTENT
  • 4. FANTASTIC CONTENT Written with Intent to Profit!
  • 5. FANTASTIC CONTENT Written with Intent to Profit! Persuasive
  • 6. FANTASTIC CONTENT Written with Intent to Profit! Persuasive Valuable to Reader
  • 7. FANTASTIC CONTENT Written with Intent to Profit! Persuasive Valuable to Reader Interesting & Fun
  • 8. FANTASTIC CONTENT Written with Intent to Profit! Persuasive Valuable to Reader Interesting & Fun Well Formatted, Good Grammar
  • 9. VISIBILITY
  • 10. VISIBILITYTraffic is like energy, it can neither be created nor be destroyed: it can only be transferred from one place to another.
  • 11. VISIBILITY
  • 12. VISIBILITY
  • 13. VISIBILITY
  • 14. ENGAGEMENT
  • 15. ENGAGEMENT Sharing
  • 16. ENGAGEMENT Hmm, No Biz-Op Pitches?
  • 17. ENGAGEMENT Sharing
  • 18. ENGAGEMENT Sharing Comments
  • 19. ENGAGEMENT Sharing Comments Subscriptions
  • 20. ENGAGEMENT Sharing Comments Subscriptions Opt-ins
  • 21. FANTASTIC CONTENT + VISIBILITY + ENGAGEMENT = TRAFFIC
  • 22. TRAFFIC + KL&T+ IRRESISTIBLE OFFER = LEADS
  • 23. KL&T
  • 24. KL&THow do you build KL&T?
  • 25. KL&THow do you build KL&T? Domain
  • 26. KL&THow do you build KL&T? Domain Authentic Branding
  • 27. KL&THow do you build KL&T? Domain Authentic Branding About Me Page
  • 28. KL&THow do you build KL&T? Domain Authentic Branding About Me Page Notices & Disclaimers
  • 29. KL&T
  • 30. KL&T
  • 31. IRRESISTIBLE OFFER
  • 32. IRRESISTIBLE OFFER“Keep Them Up at Night!” – Ray Higdon
  • 33. IRRESISTIBLE OFFER“Keep Them Up at Night!” – Ray Higdon Be Incredibly Specific – Gary Halbert
  • 34. IRRESISTIBLE OFFER“Keep Them Up at Night!” – Ray Higdon Be Incredibly Specific – Gary Halbert Maximize Visibility (Stay Classy!)
  • 35. IRRESISTIBLE OFFER
  • 36. TRAFFIC + KL&T+ IRRESISTIBLE OFFER = LEADS
  • 37. LEADS+ ATTENTION + PRESELL+ INCENTIVES= CUSTOMERS
  • 38. ATTENTION
  • 39. ATTENTION Email
  • 40. ATTENTION Email Mobile Push/SMS
  • 41. ATTENTION Email Mobile Push/SMSFacebook/Twitter/Google+
  • 42. ATTENTION Email Mobile Push/SMSFacebook/Twitter/Google+ Direct Mail
  • 43. ATTENTION Email Mobile Push/SMSFacebook/Twitter/Google+ Direct Mail Voice Broadcast
  • 44. ATTENTION Email Mobile Push/SMSFacebook/Twitter/Google+ Direct Mail Voice Broadcast Retargeted Ads
  • 45. PRESELL
  • 46. PRESELLEducate Them!
  • 47. PRESELL Educate Them! How Many Income Streams in MLSP?Host a Webinar on Each, Tell Why You Bought It, Show How You Use It
  • 48. PRESELL Educate Them! How Many Income Streams in MLSP?Host a Webinar on Each, Tell Why You Bought It, Show How You Use ItDoes Your Product/Service Have Prerequisites? How Can You Help?
  • 49. INCENTIVES
  • 50. INCENTIVESNot Required, Just Recommended
  • 51. INCENTIVESNot Required, Just Recommended Lowers Resistance!
  • 52. INCENTIVES Not Required, Just Recommended Lowers Resistance!What Else Will They Need After Buying? Can You Supply It?
  • 53. INCENTIVES Not Required, Just Recommended Lowers Resistance!What Else Will They Need After Buying? Can You Supply It? Value = Purchase Price
  • 54. LEADS + ATTENTION + PRESELL(+ INCENTIVES) = CUSTOMERS
  • 55. CUSTOMERS+ RELATIONSHIPS+ VALUE ENGINE = DOWNLINE
  • 56. RELATIONSHIPS
  • 57. RELATIONSHIPSWould You Marry Someone You Just Met?
  • 58. RELATIONSHIPSWould You Marry Someone You Just Met? Chemistry
  • 59. RELATIONSHIPSWould You Marry Someone You Just Met? Chemistry Pick Up the Phone!
  • 60. RELATIONSHIPSWould You Marry Someone You Just Met? Chemistry Pick Up the Phone! Host Webinars!
  • 61. RELATIONSHIPSWould You Marry Someone You Just Met? Chemistry Pick Up the Phone! Host Webinars! ENGAGE!!
  • 62. VALUE ENGINE
  • 63. VALUE ENGINE Your “Special Sauce”
  • 64. VALUE ENGINE Your “Special Sauce”What Can You Offer that Others in Your Opportunity Can’t? Systems, Training, Leads, Co-Ops?
  • 65. VALUE ENGINE Your “Special Sauce”What Can You Offer that Others in Your Opportunity Can’t? Systems, Training, Leads, Co-Ops? If Your Value Engine is Strong Enough, Your Opportunity Doesn’t Matter... People Will Join You.
  • 66. CUSTOMERS+ RELATIONSHIPS+ VALUE ENGINE = DOWNLINE
  • 67. CONCLUSION
  • 68. http://on.fb.me/mlmblogmastery