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Social Media Overview

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  • Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves.
  • Transcript

    • 1. An Introduction to Social Media
      Julie K. Hewett, CMP
      JulNet Solutions, LLC
    • 2. Business Owner
      Community Connector
      Social Media en·thu·si·ast
    • 3. What is Social Media?
      Social Media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio.
      Wikipedia.com
    • 4. What is Social Media?
      Social media is the platform where connection, conversation and collaboration take place
      jkhewett
    • 5.
    • 6.
    • 7. Connection
    • 8.
    • 9. Connection
    • 10.
    • 11. Connection
    • 12.
    • 13.
    • 14. Connection
      Nearly two-thirds of active Twitter users access social networking sites using a mobile phone
    • 15. Connection
      51% of active Twitter users follow companies, brands or products on social networks
      Twitter Usage in America 2010 from Tom Webster
    • 16. Connection
    • 17.
    • 18.
    • 19. Conversation
      73% of active online users have read a blog
      45% of internet users have started their own blog
      34% post opinions about products & brands on their blog
      36% think more positively about companies that have blogs
    • 20. Conversation
      Only 18% of TV Ad campaigns generate positive ROI
      90% of people who can skip TV Ads do
      Only 14% of People Trust Advertisements
    • 21. Conversation
      One positive social media comment is worth 200 TV Commercials!
    • 22. Conversation
      What is a bad one worth?
    • 23. Conversation
      78% of people trust the recommendations of other consumers
    • 24. Conversation
      They don’t care about your ad, they care about what their friends think
    • 25. Collaboration
    • 26. Collaboration
      Announcements of events
      Repost email broadcasts
      Reminders of upcoming events
      Engage conversation of a specific topic area
      Opinion pieces
      Journaling
      Presentation of case studies
    • 27. Conversation
      Micro-blogging services that enables its users to send and read messages known as tweets
    • 28. Conversation
      Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.
    • 29.
    • 30.
    • 31.
    • 32. A doctor posts updates on social-networking site Twitter during a recent operation in Detroit.
    • 33. Conversation
    • 34.
    • 35.
    • 36.
    • 37.
    • 38. Conversation
      80% of US companies now use LinkedIn in their hiring practices
    • 39.
    • 40.
    • 41.
    • 42. Conversation
      How to Videos
      Employee Interviews
      Product Demos
      Explanations (“In Plain English”)
      Virtual Presentations
      Pod/Video casting
    • 43. Why it Works!
      It’s one to one connection
      It’s one to many quickly
      It’s a conversation
      It’s available 24/7
      It’s global
      It’s free
      It’s social
      It’s fun!
    • 44. Our Future
    • 45. Our Future
      Millennials spend > 16 Hours /week Online
      96% of them have joined a social network
      They have an average of 53 friends online
    • 46. An operating room in Second LifeCourtesy of Imperial College London
    • 47. Our Future
    • 48. Our Future
    • 49. Connect with Julie
      Blog –
      www.AssociationMeetings.org
      www.jkhewett.com
      Facebook –
      www.facebook.com/jkhewett
      www.facebook.com/julnetllc
      LinkedIn – www.linkedin.com/in/julnet
      Twitter – www.twitter.com/jkhewett