Using Social Media to Support Organization

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Using Social Media to Support Organization

  1. 1. The Use of Social Media to Support Organizations<br />American Society for Training & Development: WV Chapter<br />
  2. 2. Background<br />Self-proclaimed computer geek<br />Business Owner<br />Support several international non-profit member associations<br />Social Media Consultant & Coach<br />
  3. 3. What is Social Media?<br />Social Media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio.<br /> Wikipedia.com<br />
  4. 4. What is Social Media?<br />“Social media is the platform where connection, conversation and collaboration take place”<br />jkhewett<br />
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  6. 6. Why Social Media?<br /><ul><li>78% of people trust the recommendations of other consumers.
  7. 7. 70% of consumers in UAElook for online recommendationsbefore buying</li></li></ul><li>Why Social Media?<br /><ul><li>Only 18% of TV Ad campaigns generate positive ROI
  8. 8. 90% of people who can skip TV Ads do
  9. 9. Only 14% of People Trust Advertisements</li></li></ul><li>80% of US companies now use LinkedIn in their hiring practices<br />Why Social Media?<br />
  10. 10. Why Social Media?<br />
  11. 11. <ul><li>73% of active online users have read a blog
  12. 12. 45% of internet users have started their own blog
  13. 13. 34% post opinions about products & brands on their blog
  14. 14. 36% think more positively about companies that have blogs</li></ul>Why Social Media?<br />
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  16. 16. Let’s talk Tools!<br />
  17. 17. <ul><li>Short for web log
  18. 18. A frequently updated website consisting of posts or entries
  19. 19. Arranged in reverse chronological order</li></li></ul><li>Blogs allows you to post written text, audio and video and have it online within minutes, unlike traditional static websites which can take hours to update and cost you each time.<br />
  20. 20. Announcements of events<br />Repost email broadcasts<br />Reminders of upcoming events<br />Engage conversation of a specific topic area<br />Opinion pieces<br />Journaling<br />Presentation of case studies<br />
  21. 21. Twitter is a free social networking andmicro-blogging service that enables its users to send and read messages known as tweets. <br />
  22. 22. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. <br />
  23. 23. Once you have an account, you will need to “follow” people in order to receive “Tweets”<br />Others need to “follow” you to see your “Tweets”<br />
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  26. 26. A doctor posts updates on social-networking site Twitter during a recent operation in Detroit.<br />
  27. 27. Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. <br />
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  33. 33. <ul><li>How to Videos
  34. 34. Employee Interviews
  35. 35. Patient Interactions
  36. 36. Explanations (“In Plain English”)
  37. 37. Virtual Presentations
  38. 38. Pod/Videocasting</li></li></ul><li>An operating room in Second LifeCourtesy of Imperial College London<br />
  39. 39. Why it Works!<br />It’s one to one connection<br />It’s a conversation<br />It’s available 24/7<br />It’s international<br />It’s free<br />It’s social<br />
  40. 40. Social Media Boot Camp<br />Saturday, May 8, 2010<br />Unlimited Future, Inc<br />Julie Hewett<br />jkhewett@julnet.com<br />
  41. 41. Resources:<br />Bloggingwww.blogger.com<br />www.typepad.com<br />www.wordpress.com / .org<br />Facebook – www.facebook.com<br />Linkedin – www.linkedin.com<br />Twitter – www.twitter.com<br />YouTube – www.youtube.com<br />Second Life – www.secondlife.com<br />
  42. 42. Connect with Julie<br />Blog – <br />www.AssociationMeetings.org<br />www.jkhewett.com<br />Facebook – <br />www.facebook.com/jkhewett<br />www.facebook.com/julnetllc<br />Linkedin – www.linkedin.com/in/julnet<br />Twitter – www.twitter.com/jkhewett<br />Social Media Training – www.letsconnectnow.org<br />

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