Methodology:
Innovative Mobile
Applications
Presented By: Jessica Lowry

In my first presentation, I advised
implementation of social tools and web
2.0 capabilities to engage with users.
Using the information readily available
on your own website reduces the amount
of third party research is required for
creating enhancements and new
applications. Plus, all of the information
is specific to your products and services.

Conduct a
Competitive
Analysis
Because there
are already lots
of mobile apps
look for ways to
add value or
simplify an
existing
experience.

User Needs
Documentation
Compile metrics from user behaviour,
activity, rated content, overall
downloads and feedback on existing
applications.

Give the people what they want, by understanding
what they do most.

Brainstorming
Personas
Who do you
foresee using
the application
most?

Create a Usability Test Plan
Once you know the
requirements and
functionality
involved a detailed
strategy for testing
is a crucial
component.

Producing engaging applications begins with
research, and ends with ongoing management.

Monetization & Reach

What behaviour do we need to
encourage?

Stages of
Application
Development
Implement a plan
using the right
information.

Example of Elements of Strategy
Documents for Development

Not all phones are created equal.

Application support is an ongoing
process.

Summary
The following deliverables need to be produced:
Consistency of vision. Reduce risk by creating
solid requirements and strategies.
Accountability. Ensure decisions are clearly
understood and implications have been
researched. Leave a paper trail through appropriate
documentation.
Monetization strategy. Define metrics and
tracking for ongoing promotion and marketing
efforts.