Presented By: Jessica Lowry
In my first presentation, I advised
implementation of social tools and web
2.0 capabilities to engage with users.
Using the information readily available
on your own website reduces the amount
of third party research is required for
creating enhancements and new
applications. Plus, all of the information
is specific to your products and services.
are already lots
of mobile apps
look for ways to
add value or
Compile metrics from user behaviour,
activity, rated content, overall
downloads and feedback on existing
Give the people what they want, by understanding
what they do most.
Who do you
Create a Usability Test Plan
Once you know the
involved a detailed
strategy for testing
is a crucial
Producing engaging applications begins with
research, and ends with ongoing management.
The following deliverables need to be produced:
Consistency of vision. Reduce risk by creating
solid requirements and strategies.
Accountability. Ensure decisions are clearly
understood and implications have been
researched. Leave a paper trail through appropriate
Monetization strategy. Define metrics and
tracking for ongoing promotion and marketing