8 Ways to Optimize your Linked In Profile Social Media Breakfast Feb 17 2010 Jonathan Kennedy
Intro <ul><li>Business Development @NVI </li></ul><ul><li>Local Internet Marketing - Audaseo.com </li></ul><ul><li>Backgro...
LinkedIn Facts <ul><li>Social network for professionals </li></ul><ul><li>60 million users </li></ul><ul><li>The world’s l...
Why Optimize your LinkedIn? <ul><li>Stand out on search engines & within LinkedIn </li></ul><ul><li>Be found and be introd...
1. Keywords, keywords..keywords <ul><li>Professional headline (add location, special skill, be memorable) </li></ul><ul><l...
2. Use the vanity URL <ul><li>Helps you rank for your own name on search engines (SEO friendly URL) </li></ul><ul><li>Easy...
3. Custom anchor text for links <ul><li>Default – My Blog, My Company, My Website </li></ul><ul><li>Passes “linkjuice” to ...
4. Join/Start related groups <ul><li>Find groups where other industry professionals have joined and look to participate in...
5. Link to your Profile <ul><li>On your blog or personal site </li></ul><ul><li>On your Twitter account </li></ul><ul><li>...
6. Select Full view in Privacy Settings <ul><li>Allows search engines to crawl all your profile content </li></ul><ul><li>...
7. Use LinkedIn Answers <ul><li>This can help to build up your reputation within a field.  </li></ul><ul><li>For SEO - bui...
8. Make Connections <ul><li>Increase your reach by: </li></ul><ul><li>Current and former work colleagues, clients, friends...
Other tips <ul><li>Add your events </li></ul><ul><li>Link your blog </li></ul><ul><li>Frequent status updates </li></ul><u...
Thank you <ul><li>What are your experiences with LinkedIn? </li></ul><ul><li>Connect with me: </li></ul><ul><li>Linked In:...
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8 Ways To Optimize LinkedIn for SEO

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8 Ways To Optimize LinkedIn for SEO

  1. 1. 8 Ways to Optimize your Linked In Profile Social Media Breakfast Feb 17 2010 Jonathan Kennedy
  2. 2. Intro <ul><li>Business Development @NVI </li></ul><ul><li>Local Internet Marketing - Audaseo.com </li></ul><ul><li>Background in Sports Marketing, Online Communities, eCommerce Management </li></ul>8 Ways to Optimize your LinkedIn Profile
  3. 3. LinkedIn Facts <ul><li>Social network for professionals </li></ul><ul><li>60 million users </li></ul><ul><li>The world’s largest and most powerful professional network </li></ul><ul><li>Makes professional networks visible </li></ul>8 Ways to Optimize your LinkedIn Profile
  4. 4. Why Optimize your LinkedIn? <ul><li>Stand out on search engines & within LinkedIn </li></ul><ul><li>Be found and be introduced to potential clients, service providers and potential business partners </li></ul><ul><li>Get noticed by potential employers </li></ul><ul><li>Valuable component of your Personal Brand strategy </li></ul><ul><li>Serendipitous connections </li></ul>8 Ways to Optimize your LinkedIn Profile
  5. 5. 1. Keywords, keywords..keywords <ul><li>Professional headline (add location, special skill, be memorable) </li></ul><ul><li>Current Job + Workplace, Summary </li></ul><ul><li>Interests, Groups, Experience and Education sections </li></ul><ul><li>Google loves to crawl Linkedin profiles </li></ul>8 Ways to Optimize your LinkedIn Profile
  6. 6. 2. Use the vanity URL <ul><li>Helps you rank for your own name on search engines (SEO friendly URL) </li></ul><ul><li>Easy to remember if shared on business cards and email signatures </li></ul>8 Ways to Optimize your LinkedIn Profile
  7. 7. 3. Custom anchor text for links <ul><li>Default – My Blog, My Company, My Website </li></ul><ul><li>Passes “linkjuice” to your other domains for chosen keywords </li></ul><ul><li>LinkedIn = Very trusted domain </li></ul>
  8. 8. 4. Join/Start related groups <ul><li>Find groups where other industry professionals have joined and look to participate in these groups. </li></ul><ul><li>Adds value to your profile and helps you to get found by other industry contacts. </li></ul>
  9. 9. 5. Link to your Profile <ul><li>On your blog or personal site </li></ul><ul><li>On your Twitter account </li></ul><ul><li>Facebook and other social sites </li></ul><ul><li>Business cards </li></ul><ul><li>Email Signatures </li></ul>8 Ways to Optimize your LinkedIn Profile
  10. 10. 6. Select Full view in Privacy Settings <ul><li>Allows search engines to crawl all your profile content </li></ul><ul><li>Allows potential partners/employers/clients to scan your profile </li></ul>
  11. 11. 7. Use LinkedIn Answers <ul><li>This can help to build up your reputation within a field. </li></ul><ul><li>For SEO - builds the number of internal links pointing to your profile from within LinkedIn </li></ul>
  12. 12. 8. Make Connections <ul><li>Increase your reach by: </li></ul><ul><li>Current and former work colleagues, clients, friends and family. </li></ul><ul><li>Industry contacts </li></ul><ul><li>Conferences/events </li></ul><ul><li>Connections from other social media sites </li></ul><ul><li>Personalize your invitations </li></ul>8 Ways to Optimize your LinkedIn Profile
  13. 13. Other tips <ul><li>Add your events </li></ul><ul><li>Link your blog </li></ul><ul><li>Frequent status updates </li></ul><ul><li>Sync your account with Twitter </li></ul><ul><li>Small changes = Increased visibility = Increased opps </li></ul><ul><li>More Info: </li></ul><ul><li>http:// imonlinkedinnowwhat.com / </li></ul><ul><li>http:// www.linkedintelligence.com / </li></ul>
  14. 14. Thank you <ul><li>What are your experiences with LinkedIn? </li></ul><ul><li>Connect with me: </li></ul><ul><li>Linked In: </li></ul><ul><li>http://linkedin.com/in/jonathantkennedy </li></ul><ul><li>Twitter: @jonnywired </li></ul>
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