8 Ways To Optimize LinkedIn for SEO
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8 Ways To Optimize LinkedIn for SEO

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Slidedeck for presentation given at Social Media Breakfast in Montreal on Feb 17 2010

Slidedeck for presentation given at Social Media Breakfast in Montreal on Feb 17 2010

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    8 Ways To Optimize LinkedIn for SEO 8 Ways To Optimize LinkedIn for SEO Presentation Transcript

    • 8 Ways to Optimize your Linked In Profile Social Media Breakfast Feb 17 2010 Jonathan Kennedy
    • Intro
      • Business Development @NVI
      • Local Internet Marketing - Audaseo.com
      • Background in Sports Marketing, Online Communities, eCommerce Management
      8 Ways to Optimize your LinkedIn Profile
    • LinkedIn Facts
      • Social network for professionals
      • 60 million users
      • The world’s largest and most powerful professional network
      • Makes professional networks visible
      8 Ways to Optimize your LinkedIn Profile
    • Why Optimize your LinkedIn?
      • Stand out on search engines & within LinkedIn
      • Be found and be introduced to potential clients, service providers and potential business partners
      • Get noticed by potential employers
      • Valuable component of your Personal Brand strategy
      • Serendipitous connections
      8 Ways to Optimize your LinkedIn Profile
    • 1. Keywords, keywords..keywords
      • Professional headline (add location, special skill, be memorable)
      • Current Job + Workplace, Summary
      • Interests, Groups, Experience and Education sections
      • Google loves to crawl Linkedin profiles
      8 Ways to Optimize your LinkedIn Profile
    • 2. Use the vanity URL
      • Helps you rank for your own name on search engines (SEO friendly URL)
      • Easy to remember if shared on business cards and email signatures
      8 Ways to Optimize your LinkedIn Profile
    • 3. Custom anchor text for links
      • Default – My Blog, My Company, My Website
      • Passes “linkjuice” to your other domains for chosen keywords
      • LinkedIn = Very trusted domain
    • 4. Join/Start related groups
      • Find groups where other industry professionals have joined and look to participate in these groups.
      • Adds value to your profile and helps you to get found by other industry contacts.
    • 5. Link to your Profile
      • On your blog or personal site
      • On your Twitter account
      • Facebook and other social sites
      • Business cards
      • Email Signatures
      8 Ways to Optimize your LinkedIn Profile
    • 6. Select Full view in Privacy Settings
      • Allows search engines to crawl all your profile content
      • Allows potential partners/employers/clients to scan your profile
    • 7. Use LinkedIn Answers
      • This can help to build up your reputation within a field.
      • For SEO - builds the number of internal links pointing to your profile from within LinkedIn
    • 8. Make Connections
      • Increase your reach by:
      • Current and former work colleagues, clients, friends and family.
      • Industry contacts
      • Conferences/events
      • Connections from other social media sites
      • Personalize your invitations
      8 Ways to Optimize your LinkedIn Profile
    • Other tips
      • Add your events
      • Link your blog
      • Frequent status updates
      • Sync your account with Twitter
      • Small changes = Increased visibility = Increased opps
      • More Info:
      • http:// imonlinkedinnowwhat.com /
      • http:// www.linkedintelligence.com /
    • Thank you
      • What are your experiences with LinkedIn?
      • Connect with me:
      • Linked In:
      • http://linkedin.com/in/jonathantkennedy
      • Twitter: @jonnywired