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8 Ways To Optimize LinkedIn for SEO

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Slidedeck for presentation given at Social Media Breakfast in Montreal on Feb 17 2010

Slidedeck for presentation given at Social Media Breakfast in Montreal on Feb 17 2010

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  • 1. 8 Ways to Optimize your Linked In Profile Social Media Breakfast Feb 17 2010 Jonathan Kennedy
  • 2. Intro
    • Business Development @NVI
    • Local Internet Marketing - Audaseo.com
    • Background in Sports Marketing, Online Communities, eCommerce Management
    8 Ways to Optimize your LinkedIn Profile
  • 3. LinkedIn Facts
    • Social network for professionals
    • 60 million users
    • The world’s largest and most powerful professional network
    • Makes professional networks visible
    8 Ways to Optimize your LinkedIn Profile
  • 4. Why Optimize your LinkedIn?
    • Stand out on search engines & within LinkedIn
    • Be found and be introduced to potential clients, service providers and potential business partners
    • Get noticed by potential employers
    • Valuable component of your Personal Brand strategy
    • Serendipitous connections
    8 Ways to Optimize your LinkedIn Profile
  • 5. 1. Keywords, keywords..keywords
    • Professional headline (add location, special skill, be memorable)
    • Current Job + Workplace, Summary
    • Interests, Groups, Experience and Education sections
    • Google loves to crawl Linkedin profiles
    8 Ways to Optimize your LinkedIn Profile
  • 6. 2. Use the vanity URL
    • Helps you rank for your own name on search engines (SEO friendly URL)
    • Easy to remember if shared on business cards and email signatures
    8 Ways to Optimize your LinkedIn Profile
  • 7. 3. Custom anchor text for links
    • Default – My Blog, My Company, My Website
    • Passes “linkjuice” to your other domains for chosen keywords
    • LinkedIn = Very trusted domain
  • 8. 4. Join/Start related groups
    • Find groups where other industry professionals have joined and look to participate in these groups.
    • Adds value to your profile and helps you to get found by other industry contacts.
  • 9. 5. Link to your Profile
    • On your blog or personal site
    • On your Twitter account
    • Facebook and other social sites
    • Business cards
    • Email Signatures
    8 Ways to Optimize your LinkedIn Profile
  • 10. 6. Select Full view in Privacy Settings
    • Allows search engines to crawl all your profile content
    • Allows potential partners/employers/clients to scan your profile
  • 11. 7. Use LinkedIn Answers
    • This can help to build up your reputation within a field.
    • For SEO - builds the number of internal links pointing to your profile from within LinkedIn
  • 12. 8. Make Connections
    • Increase your reach by:
    • Current and former work colleagues, clients, friends and family.
    • Industry contacts
    • Conferences/events
    • Connections from other social media sites
    • Personalize your invitations
    8 Ways to Optimize your LinkedIn Profile
  • 13. Other tips
    • Add your events
    • Link your blog
    • Frequent status updates
    • Sync your account with Twitter
    • Small changes = Increased visibility = Increased opps
    • More Info:
    • http:// imonlinkedinnowwhat.com /
    • http:// www.linkedintelligence.com /
  • 14. Thank you
    • What are your experiences with LinkedIn?
    • Connect with me:
    • Linked In:
    • http://linkedin.com/in/jonathantkennedy
    • Twitter: @jonnywired