8 Ways To Optimize LinkedIn for SEO

8 Ways to Optimize your Linked In Profile Social Media Breakfast Feb 17 2010 Jonathan Kennedy

Intro
Business Development @NVI
Local Internet Marketing - Audaseo.com
Background in Sports Marketing, Online Communities, eCommerce Management
8 Ways to Optimize your LinkedIn Profile

LinkedIn Facts
Social network for professionals
60 million users
The world’s largest and most powerful professional network
Makes professional networks visible

Why Optimize your LinkedIn?
Stand out on search engines & within LinkedIn
Be found and be introduced to potential clients, service providers and potential business partners
Get noticed by potential employers
Valuable component of your Personal Brand strategy
Serendipitous connections

1. Keywords, keywords..keywords
Professional headline (add location, special skill, be memorable)
Current Job + Workplace, Summary
Interests, Groups, Experience and Education sections
Google loves to crawl Linkedin profiles

2. Use the vanity URL
Helps you rank for your own name on search engines (SEO friendly URL)
Easy to remember if shared on business cards and email signatures

3. Custom anchor text for links
Default – My Blog, My Company, My Website
Passes “linkjuice” to your other domains for chosen keywords
LinkedIn = Very trusted domain

4. Join/Start related groups
Find groups where other industry professionals have joined and look to participate in these groups.
Adds value to your profile and helps you to get found by other industry contacts.

5. Link to your Profile
On your blog or personal site
On your Twitter account
Facebook and other social sites
Business cards
Email Signatures

6. Select Full view in Privacy Settings
Allows search engines to crawl all your profile content
Allows potential partners/employers/clients to scan your profile

7. Use LinkedIn Answers
This can help to build up your reputation within a field.
For SEO - builds the number of internal links pointing to your profile from within LinkedIn

8. Make Connections
Increase your reach by:
Current and former work colleagues, clients, friends and family.
Industry contacts
Conferences/events
Connections from other social media sites
Personalize your invitations

Other tips
Add your events
Link your blog
Frequent status updates
Sync your account with Twitter
Small changes = Increased visibility = Increased opps
More Info:
http:// imonlinkedinnowwhat.com /
http:// www.linkedintelligence.com /

Thank you
What are your experiences with LinkedIn?
Connect with me:
Linked In:
http://linkedin.com/in/jonathantkennedy
Twitter: @jonnywired

8 Ways To Optimize LinkedIn for SEO

by jkennedy8 on Feb 18, 2010

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8 Ways To Optimize LinkedIn for SEO — Presentation Transcript