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What is a crisis?
• A crisis is a major
occurrence with a
potentially negative
outcome affecting the
organization, as well...
Dealing With Crises
• Careful planning and
preparation is essential
to minimizing damage
in a crisis.
• It is important fo...
Dealing With Crises cont.
• Don’t panic!
• Stay focused on the
tasks at hand; don’t
ignore core
responsibilities
• Work as...
How to Communicate During a Crisis:
• Put the public first
• Take responsibility for
solving the problem
• Do not mislead ...
Responding to a Crisis
Response Strategies:
• Accusation
• Denial
• Excuse
• Justification
• Ingratiation
• Corrective Act...
How does this affect you?
• Employees who use
social media on a daily
basis are more
vulnerable in a time of
crisis
• Your...
Social Media
• Social media are various interactive sites that
engage individuals and allow for them to have
immediate acc...
Social Media in times of crisis
• Should it be used?
• How should it be used?
• What are the possible ramifications if it ...
Social Media and Supercorp.
• Company’s Social Media policy
• Supercorpsux.com
Proper Protocol
• Does a crisis change the social media rules?
• The do’s and don'ts
• How should we handle the blogging c...
• Assess the crisis. In the event of a natural disaster,
utilize available social media to posts tings such as
location an...
What is a crisis
What is a crisis
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What is a crisis

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A project my group and I did for our Public Relations Firms class

Published in: Self Improvement
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Transcript of "What is a crisis"

  1. 1. What is a crisis? • A crisis is a major occurrence with a potentially negative outcome affecting the organization, as well as its publics, products, services, or good name. • An organizational crisis can constitute any number of situations.
  2. 2. Dealing With Crises • Careful planning and preparation is essential to minimizing damage in a crisis. • It is important for employees to understand how the company will address communications when handling the crisis.
  3. 3. Dealing With Crises cont. • Don’t panic! • Stay focused on the tasks at hand; don’t ignore core responsibilities • Work as a team and follow company guidelines during a time of crisis. • Communicate
  4. 4. How to Communicate During a Crisis: • Put the public first • Take responsibility for solving the problem • Do not mislead the public • Provide a constant flow of information • Be accessible • Monitor news coverage and telephone inquiries • Monitor online communication and social media • Communicate with key publics
  5. 5. Responding to a Crisis Response Strategies: • Accusation • Denial • Excuse • Justification • Ingratiation • Corrective Action • Full Apology Response Time • If a crisis is not dealt with in a timely manner, the problem will only compound itself.
  6. 6. How does this affect you? • Employees who use social media on a daily basis are more vulnerable in a time of crisis • Your online communications can have a direct impact on SuperCorp’s response strategy
  7. 7. Social Media • Social media are various interactive sites that engage individuals and allow for them to have immediate access to the world around them. Various examples include Twitter, Facebook, Myspace, personal blogs etc.
  8. 8. Social Media in times of crisis • Should it be used? • How should it be used? • What are the possible ramifications if it is used improperly? • The Woods
  9. 9. Social Media and Supercorp. • Company’s Social Media policy • Supercorpsux.com
  10. 10. Proper Protocol • Does a crisis change the social media rules? • The do’s and don'ts • How should we handle the blogging crisis?
  11. 11. • Assess the crisis. In the event of a natural disaster, utilize available social media to posts tings such as location and injuries. You never know, a tweet to the Red Cross might just save your life. • Monitor the conversation. If things about your company are being said in social media forums, bring it to the attention of your superiors so that they may respond. • Do NOT disseminate ANY information that is company specific. Anything you say can and more than likely will be used against you.
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