Branding in the Thank You Economy

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This presentation was given on May 25th as a part of the "Gary Vee in Big D" event promoting the release of Gary Vaynerchuck's new "Thank You Economy" book.

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Branding in the Thank You Economy

  1. 1. BRANDING IN THETHANK YOU ECONOMYJOHN KEEHLER
  2. 2. BRANDING AS DISCIPLINE
  3. 3. A BRANDImage Source: Steve Corey!
  4. 4. A BRAND IS NOT... A company name A logo A tagline A campaign A productImage Source: Cartype.com
  5. 5. A BRAND IS A PROMISE Promise of an experience Embodied by a set of defined beliefs Keep or break that promiseImage Source: Aidan Jones
  6. 6. Image Source: Steve Corey
  7. 7. GREAT BRANDS Clearly defined brands flourishImage Source: Nick Traveller
  8. 8. GREAT BRANDSLive it consistentlyLive it with conviction
  9. 9. WHAT BRANDING LOOKS LIKE Rational Unique value proposition Emotional Human characteristicsImage Source: Gauravonomics
  10. 10. BRANDING & SOCIAL
  11. 11. A NEW OPPORTUNITY Begin the “humanization” of your business Emotional side of the brandImage Source: Eschipul
  12. 12. AN UNDEFINED BRAND IN SOCIAL Inconsistent Absence of empathy Uninspired What do we talk about? What do we do?Image Source: Laverrue
  13. 13. SEA OF SAMENESS Same issues, same approachImage Source: PinkStock Photos
  14. 14. HUMANIZE YOUR BRAND
  15. 15. 1. WHAT DO YOU CARE ABOUT?Beyond your product or serviceWhat are your employeespassionate about?
  16. 16. 2. WHO REPRESENTS YOU? It should be collaborative Marketing, PR, customer service, merchandising, agency Only integrated group can make things happenImage Source: Simononly
  17. 17. 3. WHO DO YOU CARE ABOUT?All your social connections are influencersRelationship, not a transactionYour best social connection may not be acustomer at all
  18. 18. 4. WHAT DO THEY CARE ABOUT?Listen to your social audienceLet them help guide you
  19. 19. 5. WHAT COULD YOU DO?Instead of thinking about what you couldsay, think about what you could do forthem or with themWhat would be remarkable?
  20. 20. THANK YOUJohn Keehlerblog.clickhere.comrandomculture.com@randomculture

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