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Branding in the Thank You Economy
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Branding in the Thank You Economy

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This presentation was given on May 25th as a part of the "Gary Vee in Big D" event promoting the release of Gary Vaynerchuck's new "Thank You Economy" book.

This presentation was given on May 25th as a part of the "Gary Vee in Big D" event promoting the release of Gary Vaynerchuck's new "Thank You Economy" book.

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Branding in the Thank You Economy Branding in the Thank You Economy Presentation Transcript

  • BRANDING IN THETHANK YOU ECONOMYJOHN KEEHLER
  • BRANDING AS DISCIPLINE
  • A BRANDImage Source: Steve Corey!
  • A BRAND IS NOT... A company name A logo A tagline A campaign A productImage Source: Cartype.com
  • A BRAND IS A PROMISE Promise of an experience Embodied by a set of defined beliefs Keep or break that promiseImage Source: Aidan Jones
  • Image Source: Steve Corey
  • GREAT BRANDS Clearly defined brands flourishImage Source: Nick Traveller
  • GREAT BRANDSLive it consistentlyLive it with conviction
  • WHAT BRANDING LOOKS LIKE Rational Unique value proposition Emotional Human characteristicsImage Source: Gauravonomics
  • BRANDING & SOCIAL
  • A NEW OPPORTUNITY Begin the “humanization” of your business Emotional side of the brandImage Source: Eschipul
  • AN UNDEFINED BRAND IN SOCIAL Inconsistent Absence of empathy Uninspired What do we talk about? What do we do?Image Source: Laverrue
  • SEA OF SAMENESS Same issues, same approachImage Source: PinkStock Photos
  • HUMANIZE YOUR BRAND
  • 1. WHAT DO YOU CARE ABOUT?Beyond your product or serviceWhat are your employeespassionate about?
  • 2. WHO REPRESENTS YOU? It should be collaborative Marketing, PR, customer service, merchandising, agency Only integrated group can make things happenImage Source: Simononly
  • 3. WHO DO YOU CARE ABOUT?All your social connections are influencersRelationship, not a transactionYour best social connection may not be acustomer at all
  • 4. WHAT DO THEY CARE ABOUT?Listen to your social audienceLet them help guide you
  • 5. WHAT COULD YOU DO?Instead of thinking about what you couldsay, think about what you could do forthem or with themWhat would be remarkable?
  • THANK YOUJohn Keehlerblog.clickhere.comrandomculture.com@randomculture