Kent Chapin - Portfolio Presentation

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Highlights of experience with Kinko's, FedEx Kinko's, Interstate Batteries and Lennox PartsPlus.

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Kent Chapin - Portfolio Presentation

  1. 1. Kent ChapinSenior Marketing ManagerMulti-Unit & Franchise BusinessesNational & Local MarketingStrategy & ImplementationNew Store Opening Strategy & Execution
  2. 2. Local Store Marketing Tools Customizable Bounceback Coupons How-to Marketing Guides Gift CertificatesKent Chapin | kent.chapin@verizon.net | (214) 693-8420
  3. 3. New Store Marketing Online Portal How-to In-store Guides P.O.P. Themed Giveaways Direct Mail FlyersKent Chapin | kent.chapin@verizon.net | (214) 693-8420
  4. 4. Grand Openings Grand Opening Celebration Ribbon Cuttings Customizable Flyers, Banners, Radio Remotes CouponsKent Chapin | kent.chapin@verizon.net | (214) 693-8420
  5. 5. Grand Openings Feather Flags Show Car/Limo Branded Appearances InflatablesKent Chapin | kent.chapin@verizon.net | (214) 693-8420
  6. 6. Online Marketing Portal Customizable Flyers, Banners, Marketing Asset Manager & Business Cards, Print-on-Demand Coupon Templates Web PortalKent Chapin | kent.chapin@verizon.net | (214) 693-8420
  7. 7. Local TV Advertising:15 and :30 second spots with customizable tag for localizationKent Chapin | kent.chapin@verizon.net | (214) 693-8420
  8. 8. Direct Mail / Door Hanger Programs Solo Mail Door Hanger Coupon Magnets Books Shared MailKent Chapin | kent.chapin@verizon.net | (214) 693-8420
  9. 9. Print Advertising R.O.P. Preprinted Inserts Community AdsKent Chapin | kent.chapin@verizon.net | (214) 693-8420
  10. 10. Point-of-Purchase Window Graphics Yard Signs Sidewalk Signs Floor PostersProductDisplays Counter Shelf Mats Ceiling Talkers MobilesKent Chapin | kent.chapin@verizon.net | (214) 693-8420
  11. 11. E-mail Marketing Management Portal In-store P.O.P. EmailTemplates Profile CenterKent Chapin | kent.chapin@verizon.net | (214) 693-8420
  12. 12. Loyalty Programs Lapsed Customer Program Registration Web Portal In-store P.O.P. Punch Cards Discount CardKent Chapin | kent.chapin@verizon.net | (214) 693-8420
  13. 13. Brand Positioning / Identity Brand Standards Letterhead & Business Cards Packaging Design & Standards Shopping Bags Vehicle GraphicsKent Chapin | kent.chapin@verizon.net | (214) 693-8420
  14. 14. Customer Experience / Store Design Store Concept & Design Space Customer Planning Focus GroupsKent Chapin | kent.chapin@verizon.net | (214) 693-8420
  15. 15. National Promotions National F.S.I. In-store P.O.P. Scratch-off PromotionsKent Chapin | kent.chapin@verizon.net | (214) 693-8420
  16. 16. Sports Marketing Show Car Appearances Local Ads Race Hospitality In-store P.O.P. Updated Paint SchemeKent Chapin | kent.chapin@verizon.net | (214) 693-8420
  17. 17. B2B Sales Tools Category Sell Sheets Product Catalogs Direct Mail TemplatesKent Chapin | kent.chapin@verizon.net | (214) 693-8420
  18. 18. Kent Chapin 4536 Brenda DriveFlower Mound, TX 75022 (214) 693-8420 kent.chapin@verizon.netwww.linkedin.com/in/jkchapin

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