Graph Marketing Data Generated Every Minute

•

0 likes•250 views

Within the inner circle of the Customer Decision Journey is the Influence Loop, a complex lattice of social networks, content networks, and search networks that transmit important signals regarding a customer’s experience before, during, and after a purchase decision. A major by product of the Influence Loop is a mountain of real-time data (likes, tweets, tags, check-ins, etc). This infographic details the amount of data that is generated every minute. Read More: http://beeha.us/blog/graph-marketing-data-generated-every-minute/

Graph Marketing Data Generated Every Minute

More Related Content

More from Jeremi Karnell

Presentation that Jeremi Karnell gave at GraphConnect - NYC (http://www.graphconnect.com/new-york/) Just as paradigms were established to help define search marketing, mobile marketing, and social marketing, Jeremi makes the case that a similar paradigm needs to be established for Graph Marketing. He will share his working definition and review the need to define the market, benefits, channels, methods & metrics that would make Graphs central to a brand’s marketing strategy.

The Rise of Graph Marketing

The Rise of Graph Marketing

The Rise of Graph Marketing

Today’s post offers an infographic that details the pros and cons of the leading graph platforms in the market today. (By no means should this suggest that I think these are the only graph platforms). I selected to review Google, Facebook, Twitter and LinkedIn as they all have recently announced new graph related features and functions to their products. Furthermore, I believe these graph platforms are the furthest along when taking into account their ability to offer brands a path to engage with customers via their networks.

Leading Graph Platforms

Leading Graph Platforms

Leading Graph Platforms

Twitter Advertising – Real-Time Marketing To The Interest Graph

Twitter Advertising – Real-Time Marketing To The Interest Graph

Twitter Advertising – Real-Time Marketing To The Interest Graph

In order for brands to take an evolutionary step in how they integrate social with their corporate website, they must commit to the principals of Social Design and leverage their customer’s interest graphs, conversations, and identity to intimately inform their site experience. Below is an infographic that details four important steps in this exercise. Read More: http://beeha.us/blog/social-design-and-corporate-websites-four-step-infographic/

Beehaus socialdesign websites_lg

Beehaus socialdesign websites_lg

Beehaus socialdesign websites_lg

The social web has already uncovered the biggest resource in healthcare – the patients themselves. So why are hospitals are so behind in their efforts to integrate social experiences with their existing digital and physical touch points? There has been enormous strides in establishing policies and procedures, governance, and enabling technologies that assist with monitoring and reporting requirements. Still, many hospitals today have paid very little attention to the sea change in customer attitudes and behaviors. Read More: http://beeha.us/blog/social-customers-and-hospitals-infographic/

Social Customers and Hospitals

Social Customers and Hospitals

Social Customers and Hospitals

Human Centric Marketing | 6 Integration Steps

Human Centric Marketing | 6 Integration Steps

Human Centric Marketing | 6 Integration Steps

The rise of graphs in marketing is creating a rise in demand for social network analysis. CMOs are looking deeper into their customer/enterprise social graphs and interest graphs to understand their key features, predict their evolution, and to identify key influencers, among other things. A key activity in network analysis is measuring the centrality of a node (vertex) within a graph (e.g. how influential a person is within a social network or measuring influence). In many cases, visualization of the social network plays an important part in this analysis. Read More: http://beeha.us/blog/measuring-influence-in-social-graphs/

Measuring Influence in Social Graphs

Measuring Influence in Social Graphs

Measuring Influence in Social Graphs

This purchase cycle highlights that social customer’s really emphasize “the input of those who define their interest graphs”. Social customers “evaluate the shared experiences of those they trust, and expect business to respond to their socialized questions”. As a consequence, these customer’s follow an elliptical pattern, vs a linear approach, in their decision making. ”Their next steps are inspired by the insights of others, and their experience are, in turn, fed back into the cycle to inform the decisions of others”. Read More: http://beeha.us/blog/the-funnel-is-dead-infographic/

The Funnel is DEAD!

The Funnel is DEAD!

The Funnel is DEAD!

More from Jeremi Karnell (8)

The Rise of Graph Marketing

The Rise of Graph Marketing

The Rise of Graph Marketing

Leading Graph Platforms

Leading Graph Platforms

Leading Graph Platforms

Twitter Advertising – Real-Time Marketing To The Interest Graph

Twitter Advertising – Real-Time Marketing To The Interest Graph

Twitter Advertising – Real-Time Marketing To The Interest Graph

Beehaus socialdesign websites_lg

Beehaus socialdesign websites_lg

Beehaus socialdesign websites_lg

Social Customers and Hospitals

Social Customers and Hospitals

Social Customers and Hospitals

Human Centric Marketing | 6 Integration Steps

Human Centric Marketing | 6 Integration Steps

Human Centric Marketing | 6 Integration Steps

Measuring Influence in Social Graphs

Measuring Influence in Social Graphs

Measuring Influence in Social Graphs

The Funnel is DEAD!

The Funnel is DEAD!

The Funnel is DEAD!