Apple                        From the iPod to the iPad                        A case study in Corporate Strategy          ...
pdate                          U                        What does it tell us about                        Apple corporate ...
First a recap                        The Digital Hub Strategy                        2001                                 ...
J K AshcroftSaturday, 31 March 12
Launch of the iPod                                             J K AshcroftSaturday, 31 March 12
Apple looking for a digital consumer device                                                Undertakes a systematic evaluat...
using                        3D market                        profile                              J K AshcroftSaturday, 31...
Launches the iPod                        “Music on the move”                        “1000 tunes in your pocket”           ...
Music                          ticks all                          the boxes                        using                  ...
Since then ...   sales have soared                                                    J K AshcroftSaturday, 31 March 12
profits have followed                                      J K AshcroftSaturday, 31 March 12
as has the ROS                                 J K AshcroftSaturday, 31 March 12
so too the share price                                  and the market cap                                                ...
J K AshcroftSaturday, 31 March 12
J K AshcroftSaturday, 31 March 12
J K AshcroftSaturday, 31 March 12
“EBITDA                        off the charts”                                          J K AshcroftSaturday, 31 March 12
Sales growth                           gets 3rd                         lease of life                                     ...
Time ...........                        Note : [Share price = Earnings(EPS) x PE rating] ; [PE rating (f) Growth Rate]    ...
575 million                         Digital Devices Sold                          iPod, iPhone, IPad                      ...
J K AshcroftSaturday, 31 March 12
J K AshcroftSaturday, 31 March 12
J K AshcroftSaturday, 31 March 12
J K AshcroftSaturday, 31 March 12
J K AshcroftSaturday, 31 March 12
J K AshcroftSaturday, 31 March 12
J K AshcroftSaturday, 31 March 12
Latest in Amsterdam                        March 2012                                              J K AshcroftSaturday, 3...
J K AshcroftSaturday, 31 March 12
J K AshcroftSaturday, 31 March 12
J K AshcroftSaturday, 31 March 12
auto focus                                                                        auto face detection                 3.1 ...
J K AshcroftSaturday, 31 March 12
1 Retina Display                        2 A5X Chip                        3 5 MP camera                        4 HD1080p v...
J K AshcroftSaturday, 31 March 12
The iPad priced at $499                        - the iPad 2 drops to......                                                ...
J K AshcroftSaturday, 31 March 12
Prior Premium Pricing - then                        Price Point Proliferation                                             ...
as with                                                    the iPod                        Prior Premium Pricing          ...
iPad is the way ahead                                                J K AshcroftSaturday, 31 March 12
J K AshcroftSaturday, 31 March 12
iPad brand dominant                                  Apps for the iPad                                                    ...
Great software like iTunes                                                     J K AshcroftSaturday, 31 March 12
J K AshcroftSaturday, 31 March 12
J K AshcroftSaturday, 31 March 12
J K AshcroftSaturday, 31 March 12
J K AshcroftSaturday, 31 March 12
2012 latest                                      J K AshcroftSaturday, 31 March 12
Apple                        From the iPod to the iPad                        A case study in Corporate Strategy          ...
Upcoming SlideShare
Loading in...5
×

Apple case study 2012 i pad update

4,932

Published on

Apple Case Study - update for the iPad March 2012. What can we learn about Apple Corporate Strategy from the iPad 3?

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
4,932
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
98
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Apple case study 2012 i pad update

  1. 1. Apple From the iPod to the iPad A case study in Corporate Strategy Second Edition April 2012 J K AshcroftSaturday, 31 March 12
  2. 2. pdate U What does it tell us about Apple corporate strategy Second Edition April 2012 J K AshcroftSaturday, 31 March 12
  3. 3. First a recap The Digital Hub Strategy 2001 Second Edition April 2012 J K AshcroftSaturday, 31 March 12
  4. 4. J K AshcroftSaturday, 31 March 12
  5. 5. Launch of the iPod J K AshcroftSaturday, 31 March 12
  6. 6. Apple looking for a digital consumer device Undertakes a systematic evaluation of alternative product options Video Games DVD players and recorders J K AshcroftSaturday, 31 March 12
  7. 7. using 3D market profile J K AshcroftSaturday, 31 March 12
  8. 8. Launches the iPod “Music on the move” “1000 tunes in your pocket” “so why music, we all love music It’s a huge market and nobody has got it right” J K AshcroftSaturday, 31 March 12
  9. 9. Music ticks all the boxes using 3D market profile J K AshcroftSaturday, 31 March 12
  10. 10. Since then ... sales have soared J K AshcroftSaturday, 31 March 12
  11. 11. profits have followed J K AshcroftSaturday, 31 March 12
  12. 12. as has the ROS J K AshcroftSaturday, 31 March 12
  13. 13. so too the share price and the market cap J K AshcroftSaturday, 31 March 12
  14. 14. J K AshcroftSaturday, 31 March 12
  15. 15. J K AshcroftSaturday, 31 March 12
  16. 16. J K AshcroftSaturday, 31 March 12
  17. 17. “EBITDA off the charts” J K AshcroftSaturday, 31 March 12
  18. 18. Sales growth gets 3rd lease of life J K AshcroftSaturday, 31 March 12
  19. 19. Time ........... Note : [Share price = Earnings(EPS) x PE rating] ; [PE rating (f) Growth Rate] and : [PEG ratio = PE / Growth rate] Hence rating for high growth stocks falls over time J K AshcroftSaturday, 31 March 12
  20. 20. 575 million Digital Devices Sold iPod, iPhone, IPad J K AshcroftSaturday, 31 March 12
  21. 21. J K AshcroftSaturday, 31 March 12
  22. 22. J K AshcroftSaturday, 31 March 12
  23. 23. J K AshcroftSaturday, 31 March 12
  24. 24. J K AshcroftSaturday, 31 March 12
  25. 25. J K AshcroftSaturday, 31 March 12
  26. 26. J K AshcroftSaturday, 31 March 12
  27. 27. J K AshcroftSaturday, 31 March 12
  28. 28. Latest in Amsterdam March 2012 J K AshcroftSaturday, 31 March 12
  29. 29. J K AshcroftSaturday, 31 March 12
  30. 30. J K AshcroftSaturday, 31 March 12
  31. 31. J K AshcroftSaturday, 31 March 12
  32. 32. auto focus auto face detection 3.1 million pixels Voice Dictation auto focus auto face detectionSaturday, 31 March 12
  33. 33. J K AshcroftSaturday, 31 March 12
  34. 34. 1 Retina Display 2 A5X Chip 3 5 MP camera 4 HD1080p video recording 5 Voice Dictation 6 4G LTE wireless tech 7 Battery Life 8 Light @ 1.4 lbs J K AshcroftSaturday, 31 March 12
  35. 35. J K AshcroftSaturday, 31 March 12
  36. 36. The iPad priced at $499 - the iPad 2 drops to...... J K AshcroftSaturday, 31 March 12
  37. 37. J K AshcroftSaturday, 31 March 12
  38. 38. Prior Premium Pricing - then Price Point Proliferation J K AshcroftSaturday, 31 March 12
  39. 39. as with the iPod Prior Premium Pricing Price Point Proliferation J K AshcroftSaturday, 31 March 12
  40. 40. iPad is the way ahead J K AshcroftSaturday, 31 March 12
  41. 41. J K AshcroftSaturday, 31 March 12
  42. 42. iPad brand dominant Apps for the iPad J K AshcroftSaturday, 31 March 12
  43. 43. Great software like iTunes J K AshcroftSaturday, 31 March 12
  44. 44. J K AshcroftSaturday, 31 March 12
  45. 45. J K AshcroftSaturday, 31 March 12
  46. 46. J K AshcroftSaturday, 31 March 12
  47. 47. J K AshcroftSaturday, 31 March 12
  48. 48. 2012 latest J K AshcroftSaturday, 31 March 12
  49. 49. Apple From the iPod to the iPad A case study in Corporate Strategy Second Edition April 2012 J K AshcroftSaturday, 31 March 12
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×