AppleFrom the iPod to the iPadA case study in Corporate Strategy                       Second Edition April 2012          ...
pdate  UWhat does it tell us aboutApple corporate strategy                             Second Edition April 2012          ...
First a recapThe Digital Hub Strategy2001                     Second Edition April 2012                                 J ...
J K Ashcroft
Launch of the iPod                     J K Ashcroft
Apple looking for a digital consumer device                        Undertakes a systematic evaluation                     ...
using3D marketprofile      J K Ashcroft
Launches the iPod“Music on the move”“1000 tunes in your pocket”                       “so why music, we all love music    ...
Music  ticks all  the boxesusing3D marketprofile          J K Ashcroft
Since then ...   sales have soared                            J K Ashcroft
profits have followed              J K Ashcroft
as has the ROS         J K Ashcroft
so too the share price          and the market cap                          J K Ashcroft
J K Ashcroft
J K Ashcroft
J K Ashcroft
“EBITDAoff the charts”                  J K Ashcroft
Sales growth   gets 3rd lease of life                 J K Ashcroft
Time ...........Note : [Share price = Earnings(EPS) x PE rating] ; [PE rating (f) Growth Rate]and : [PEG ratio = PE / Grow...
575 million Digital Devices Sold  iPod, iPhone, IPad                        J K Ashcroft
J K Ashcroft
J K Ashcroft
J K Ashcroft
J K Ashcroft
J K Ashcroft
J K Ashcroft
J K Ashcroft
Latest in AmsterdamMarch 2012                      J K Ashcroft
J K Ashcroft
J K Ashcroft
J K Ashcroft
auto focus                                                       auto face detection3.1 million pixels                    ...
J K Ashcroft
1 Retina Display2 A5X Chip3 5 MP camera4 HD1080p video recording5 Voice Dictation6 4G LTE wireless tech7 Battery Life8 Lig...
J K Ashcroft
The iPad priced at $499- the iPad 2 drops to......                              J K Ashcroft
J K Ashcroft
Prior Premium Pricing - thenPrice Point Proliferation                               J K Ashcroft
as with                            the iPodPrior Premium PricingPrice Point Proliferation                            J K A...
iPad is the way ahead                        J K Ashcroft
J K Ashcroft
iPad brand dominant          Apps for the iPad                              J K Ashcroft
Great software like iTunes                             J K Ashcroft
J K Ashcroft
J K Ashcroft
J K Ashcroft
J K Ashcroft
2012 latest              J K Ashcroft
AppleFrom the iPod to the iPadA case study in Corporate Strategy                       Second Edition April 2012          ...
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Apple case study 2012 i pad update

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The Apple Case Study from the iPod to the iPad updated presentation to include the iPad launch March 2012. Corporate Strategy, lessons from the iPad 3. John Ashcroft, jkaonline,

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  • Apple case study 2012 i pad update

    1. 1. AppleFrom the iPod to the iPadA case study in Corporate Strategy Second Edition April 2012 J K Ashcroft
    2. 2. pdate UWhat does it tell us aboutApple corporate strategy Second Edition April 2012 J K Ashcroft
    3. 3. First a recapThe Digital Hub Strategy2001 Second Edition April 2012 J K Ashcroft
    4. 4. J K Ashcroft
    5. 5. Launch of the iPod J K Ashcroft
    6. 6. Apple looking for a digital consumer device Undertakes a systematic evaluation of alternative product options Video Games DVD players and recorders J K Ashcroft
    7. 7. using3D marketprofile J K Ashcroft
    8. 8. Launches the iPod“Music on the move”“1000 tunes in your pocket” “so why music, we all love music It’s a huge market and nobody has got it right” J K Ashcroft
    9. 9. Music ticks all the boxesusing3D marketprofile J K Ashcroft
    10. 10. Since then ... sales have soared J K Ashcroft
    11. 11. profits have followed J K Ashcroft
    12. 12. as has the ROS J K Ashcroft
    13. 13. so too the share price and the market cap J K Ashcroft
    14. 14. J K Ashcroft
    15. 15. J K Ashcroft
    16. 16. J K Ashcroft
    17. 17. “EBITDAoff the charts” J K Ashcroft
    18. 18. Sales growth gets 3rd lease of life J K Ashcroft
    19. 19. Time ...........Note : [Share price = Earnings(EPS) x PE rating] ; [PE rating (f) Growth Rate]and : [PEG ratio = PE / Growth rate] Hence rating for high growth stocks falls over time J K Ashcroft
    20. 20. 575 million Digital Devices Sold iPod, iPhone, IPad J K Ashcroft
    21. 21. J K Ashcroft
    22. 22. J K Ashcroft
    23. 23. J K Ashcroft
    24. 24. J K Ashcroft
    25. 25. J K Ashcroft
    26. 26. J K Ashcroft
    27. 27. J K Ashcroft
    28. 28. Latest in AmsterdamMarch 2012 J K Ashcroft
    29. 29. J K Ashcroft
    30. 30. J K Ashcroft
    31. 31. J K Ashcroft
    32. 32. auto focus auto face detection3.1 million pixels Voice Dictation auto focus auto face detection
    33. 33. J K Ashcroft
    34. 34. 1 Retina Display2 A5X Chip3 5 MP camera4 HD1080p video recording5 Voice Dictation6 4G LTE wireless tech7 Battery Life8 Light @ 1.4 lbs J K Ashcroft
    35. 35. J K Ashcroft
    36. 36. The iPad priced at $499- the iPad 2 drops to...... J K Ashcroft
    37. 37. J K Ashcroft
    38. 38. Prior Premium Pricing - thenPrice Point Proliferation J K Ashcroft
    39. 39. as with the iPodPrior Premium PricingPrice Point Proliferation J K Ashcroft
    40. 40. iPad is the way ahead J K Ashcroft
    41. 41. J K Ashcroft
    42. 42. iPad brand dominant Apps for the iPad J K Ashcroft
    43. 43. Great software like iTunes J K Ashcroft
    44. 44. J K Ashcroft
    45. 45. J K Ashcroft
    46. 46. J K Ashcroft
    47. 47. J K Ashcroft
    48. 48. 2012 latest J K Ashcroft
    49. 49. AppleFrom the iPod to the iPadA case study in Corporate Strategy Second Edition April 2012 J K Ashcroft

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