+                                                                                    1    Table of Contents    !!   BRAND ...
2+    Brand Identity    YOUTH INITITATIVE CANADA (YIC)    Beyond Hoops will be implemented by Youth Initiative Canada, wit...
+ Brand Identity:                                                     3   Youth Initiative Canada (YIC)   !!   YIC is a gr...
+                                                                                                                         ...
+                                                                                                                         ...
+                                                                                                                         ...
+                                                                                                                         ...
8+   Overview    What is Beyond Hoops?YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
+ Overview of Beyond Hoops                                                                                  9         “The...
10+   Case for Creation    The problems that existsYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
+                                                                                                                         ...
+                                                                                                              12    Case ...
13+   Recommendation    How Beyond Hoops will help solve the problem that existsYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
+ Recommendation:                             To use the sport of Basketball to instill life skills training in the youth ...
15+   Key Findings    Current statistics and facts on HIV/AIDS in AfricaYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
+                                                         16    Key Findings    The Facts on HIV/AIDS in Africa:    !!   U...
17+   Demographics    From Canada to KenyaYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
+                                                                     18    Demographics                     Target Area  ...
19+   Overall Goal    “To establish the ‘Beyond Hoops’ program in Kenya so as to    nurture and develop latent basketball ...
20+   Objectives    Long-term and Short-term objectives of ‘Beyond Hoops’YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
+                                                                                                                         ...
22+   Program Layout    Program schedule, format and itineraryYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
+                                                                                         23    Program Layout            ...
+                                                    24    Timeline                                             Theme     ...
+                                                                                                                         ...
26+   Marketing    Target market, SponsorshipYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
+                                                                                                          27    Target ma...
+                                                          28    Target markets                           TARGET AREA     ...
+                                                                                               29    Target Market       ...
+                                                             30    SWOT Analysis           STRENGTHS                     ...
+                                                                                              31    SWOT Analysis        ...
+                                                                                                   32    SWOT Analysis   ...
+                                                                                    33    Connecting with ‘Beyond Hoops’ ...
+                                                             34    Return on Investment                  Return On Invest...
+                                                                                                                         ...
36+   Sponsorship    “Making the whole larger then the sum of its parts!”YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
+                                                                                                  37    Sponsorship      ...
+ Sponsorship Opportunities for ‘Beyond Hoops’                                             38               Gold Level Spo...
39+   Year in Review    How the effectiveness and efficiency of ‘Beyond Hoops’ will be    measuredYOUTH INITIATIVE CANADA:...
+                                                                                                                   40    ...
+                                                                                                 41    Recaps    !!   For...
Contact:                               James Kamau                               Exec Director                            ...
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Beyond hoops youth camp africa

  1. 1. + 1 Table of Contents !! BRAND IDENTITY………………………2 !! MARKETING…………..…..……………26 "! TARGET MARKETS…………………28 !! OVERVIEW……………….……….........8 "! SWOT ANALYSIS…………….……..30 !! CASE FOR CREATION……..……....…10 "! CONNECTING………..…….………33 "! RETURN ON INVESTMENT………..34 !! RECOMMENDATION.…...……,……...13 !! SPONSORSHIP………….………………36 !! KEY FINDINGS...……………..………..15 !! YEAR IN REVIEW……………………...39 !! DEMOGRAPHICS..……..….………….17 !! GOALS & OBJECTIVES………………..19 !! PROGRAM LAYOUT..…………………..22YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  2. 2. 2+ Brand Identity YOUTH INITITATIVE CANADA (YIC) Beyond Hoops will be implemented by Youth Initiative Canada, with support from selected partners.YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  3. 3. + Brand Identity: 3 Youth Initiative Canada (YIC) !! YIC is a growing network of young people who are peace builders, Athletes, musicians, leaders and mentors. YIC comes in a myriad of challenges facing the young people Globally, where they are growing up in an environment of dynamic change. For some this complexity provides opportunity and choices, for others it means a struggle for survival.! !! Many young people have stamina, talent, energy, curiosity, a sense of adventure and invulnerability. They are resourceful and resilient even under the most conditions. !! Most of the youth who are productive and!energetic remain unemployed, continue to suffer from poor health, lack sufficient support to build their capacities and some of them have special needs that require special attention. These include those living with HIV/AIDS, Youth with disability, gender disparity, etc. !! YIC engages young people in multi dimensional programs through sports and music; geared towards creating sustainable development, gender empowerment and HIV/AIDS awareness in Canada and Kenya.YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  4. 4. + 4 Partnering Project Management Global Youth Coalition on AIDS !! GYCA seeks to improve HIV and AIDS policies and programming geared toward young people by facilitating the inclusion of skilled young leaders in decision-making that affects our lives. For example, GYCA has coordinated the inclusion of young leaders on government delegations through which they have addressed the UN General Assembly and dialogued directly with Ministers of Health and Education. GYCA has secured prominent advocacy opportunities for powerful young leaders affected and infected with HIV, such as the opening ceremony and plenary sessions at International AIDS Conferences. GYCA also connects young people to positions in their countries from which they can affect great change, such as employment with National AIDS Control Organizations, heading NGOs and designing effective prevention and outreach programs. !! GYCA decision-makers include youth living with HIV/AIDS, and the Coalition is committed to working with and for marginalized youth such as injecting drug users, men who have sex with men, sex workers, youth in resource-constrained areas without access to information communication technology (ICT), and others, and aims to create meaningful youth-adult partnerships. !! GYCA advocates for a human rights-based approach to HIV/AIDS interventions that includes full and accurate information, education and services including condoms and needle exchange. Because most young people are infected with HIV through sexual intercourse, GYCA reaffirms that sexual and reproductive health and rights must be integrated with HIV/AIDS interventions to succeed. !! GYCAs work is focused in three main areas: Capacity-building and technical assistance; Networking and sharing of best practices; and Political Advocacy.YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  5. 5. + 5 Partnering Project Management African Basketball Online !! African Basketball (ABO) is a 501(c)(3) tax-exempt USA-based, non-Profit organization dedicated to the development of Africa through Sports. ABO organizes basketball programs, integrated with life skills, and leadership education for participants (boys and girls ages 8-21),!coaches, and administrators. !! We host the ABO Leadership and Basketball Camps to foster academic and social development of participants (boys and girls ages 8-21), coaches, and administrators involved in our programs.! !! ABO uses the basketball camps and coaches’ clinics as a tool to: (1) motivate participants (boys and girls ages 8-21)!to attend, stay in school, and further their education after completion of their primary education. (2) Promote gender equality, and empower women by the inclusion of girls from the communities at every ABO Leadership & Basketball Camp. (3) Address poverty issues by helping participants, coaches, and administrators acquire and improve their skills, and knowledge of the game of basketball, and other life skills (Conflict Management, Leadership skills, Job skills, and education), which provides academic and employment opportunities.YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  6. 6. + 6 Partnering Project Management Girls Addicted to Basketball (G.A.B) !! G.a.b stands for girls addicted to basketball. The name was created out of the belief that if girls were addicted to something positive like sports, they would lessen their chances of being negatively influenced by peer pressure, drugs, dropping out of school and making poor decisions about their health and lifestyle. !! G.a.b originated in Swaziland, Africa in 2005; a poverty and AIDS stricken country where young women are highly disadvantaged. Tanya Callaghan volunteered with the Swaziland National Basketball Association (SNBA) to create a camp to empower young women to lead healthy lifestyles. Within two months of living amongst the Swazi people and seeing the girls she worked with become hopeful and more confident about their circumstances, Tanya was inspired to bring the program home to Toronto to influence other young girls. !! Tanya Callaghan is the founder and the director for g.a.b. She has!played and coached throughout North America and Swaziland and has been instrumental in the development of young female athletes over the years. Having played and held the starting point guard position for the University of Toronto, and for Ryerson University, Tanya strives to continually extend her passion for female empowerment around the world by using basketball as a method of engagement.!YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  7. 7. + 7 Partnering Project Management Futures Infinite !! Futures Infinite is a social enterprise in Kenya, which specializes in education, events, marketing, research and communications initiatives that target young people. !! Our purpose is to inspire the futures of young people. !! Young people are faced with ever emerging challenges in their lives. They always are either knowingly or unknowingly, searching for identity as they evolve through the routine of life: school, work, careers, values, and relationships. They, and those that they look up to as role models, need information and knowledge that is relevant to their needs. !! FI works with young people in schools and out-of-school youth groups to promote entrepreneurship, workforce preparation, financial literacy, leadership and other life skills in youth. FI organizes seminars, workshops, camps and career fairs to give young people tools and skills to significantly enhance their success in school, at work and in life. !! We publish magazines in print and online, build networks and run events for youth for education, entertainment, inspiration and avenues for self-expression. We also organize exciting events for young people for fun, marketing, product activations, promotions and market research. !! We provide training and technical support to help youth serving non-profit organizations to build their capacity for good governance, resource mobilization, personal development and program management.YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  8. 8. 8+ Overview What is Beyond Hoops?YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  9. 9. + Overview of Beyond Hoops 9 “The best way to communicate a potent message to a large and receptive audience is to present it in an easily digestible, informative, and entertaining way: sports have this ability.” # !! Beyond Hoops is a basketball program run by Youth Initiative Canada, with the purpose of using the sport as an intervention to reach out to talented youth who don’t get opportunities to excel in education and athletics because of the limitations brought forth by life challenges and financial barriers. !! Beyond Hoops will be launching the Kenyan chapter on December 4, 2010, and this will be through a 5 day basketball camp in Nairobi, Kenya. Which will comprise of international basketball players, coaches and youth educators who will facilitate the basketball camp and life skills training with the aim of coaching youth proper basketball fundamentals and elevate awareness about the HIV /AIDS epidemic.YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  10. 10. 10+ Case for Creation The problems that existsYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  11. 11. + 11 Case for creation: HIV/AIDS in Africa !! Sub-Saharan Africa remains the region most heavily affected by HIV. In 2008, sub-Saharan Africa accounted for 67% of HIV infections worldwide, 68 % of new HIV infections among adults and 91 % of new infections among children. The region also accounted for 72 % of the Worlds AIDS- related deaths in 2008. !! The epidemic continues to have an enormous impact on households, communities, businesses, public services and national economics in the region. In 2008 more than 14.1 million children in sub-Saharan Africa were estimated to have lost one or both parents to AIDS, (UNAIDS REPORT). !! There is a continued disproportionate impact on young women and girls, women’s vulnerability to HIV in sub Saharan Africa stems not only from their greater physiological susceptibility to heterosexual transmission, but also to severe social, legal and economic disadvantages they often confront. In Kenya young women between 15 and 19 years are three times more likely to be infected than their male counterparts. !! Even with the significant gains that have been achieved through treatment scale up, sub Saharan Africa’s epidemic continues to outpace the response. Preserving the long term viability of treatment programs and mitigating the epidemic’s impact in the region requires immediate steps to elevate the priority given to HIV prevention and to match prevention strategies with actual needs.YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  12. 12. + 12 Case for creation: The Case of Kenya The youth in Kenya suffer from five(5) main statistics: 1.! The lack of life skills and misinformation force young people into early sexual debut with the average age at first sexual debut being 17 years for both boys and girls while 37 percent of girls experience childbearing by age 18 2.! 3.1 percent of women aged 15-24 had sexual intercourse with multiple partners; 33 percent engaging in higher risk 3.! 98 percent of men aged 15-19 also engaged in higher risk sex 4.! Condom use among 15-24 year olds is marginal for both young men (55.3 percent) and young women (41 percent) and HIV preventive methods was low 5.! Women aged 15-24 are four times more likely to be HIV infected compared to men of the same age (KAIS, 2008)YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  13. 13. 13+ Recommendation How Beyond Hoops will help solve the problem that existsYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  14. 14. + Recommendation: To use the sport of Basketball to instill life skills training in the youth 14 of Kenya Proven Facts about Life Skills Training to Youth !! Open, frank discussions of sex and sexual health at an early age does not promote promiscuity, but in fact delays the onset of sexual activity and encourages the adoption of responsible and safer sexual practices such as monogamous relationships and/or the consistent and correct use of condoms. !! Young people are a heterogeneous group with diverse vulnerabilities, needs, realities and preferences. Recognizing that no single strategy or message can have the desired effect on every young person, evidence shows that the best HIV preventive responses are comprehensive and multidimensional. Why use Basketball !! Sportsmen, and in particular successful athletes, are role models – their voice is hence another way to drive home HIV/AIDS prevention and care messages.! !! Participation in sports benefits people living with HIV: moderate exercise indeed strengthens the immune system, better equips the body to HIV and may delay the onset of AIDS. Sport also provides an arena for social inclusion and support to young people. !! Encourage young people involved in Basketball to get tested and know their status, and also encourage them to discuss openly about HIV/AIDS. Youth Initiative Canada recommends combining the sport of basketball with life skills training to help increase HIV/AIDS awareness in Africa.YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  15. 15. 15+ Key Findings Current statistics and facts on HIV/AIDS in AfricaYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  16. 16. + 16 Key Findings The Facts on HIV/AIDS in Africa: !! UNAIDS estimates that there is 3.4 million people living with HIV / AIDS (15.5 million of them are children) !! Since the beginning of the epidemic, almost 60 million people have been infected with HIV and 25 million people have died of HIV related causes. !! In 2008, around 430 000 children were born with HIV, bringing to 2.1 million the total number of children under 15 living with HIV. !! Young people account for around 40 % of all new adult (15+) HIV infections worldwide. !! Sub Saharan Africa is the most affected and is home to 67% of all people living with HIV worldwide and 91% of all new infections among children.YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  17. 17. 17+ Demographics From Canada to KenyaYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  18. 18. + 18 Demographics Target Area Nairobi, Kenya !! This project will be implemented in Nairobi as a pilot project which the vision of eventually replicating it in other regions in the country !! Nairobi (pronounced /nai’roubi/) is the capital and largest city of Kenya !! The name “Nairobi” comes from the Maasai phrase Enkare Nyirobi, which translates to “ the place of cool waters”YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  19. 19. 19+ Overall Goal “To establish the ‘Beyond Hoops’ program in Kenya so as to nurture and develop latent basketball talent among youth and also empower them to realize their rights and protection from HIV/AIDS through basketball and life skills education.”YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  20. 20. 20+ Objectives Long-term and Short-term objectives of ‘Beyond Hoops’YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  21. 21. + 21 Objectives Short-term Objectives Long-term Objectives 1.! To implement structured life skills training about HIV/AIDS 1.! Connect young people with successful coaches and through basketball camps, tournaments and other fun athletes that will help them advance their skills and talent in activities containing key and educative messages for youth basketball and also create opportunities for academic and and youth workers in schools and in the community. athletic scholarships. 2.! Provide Support to youth in order to remove financial 2.! Reduce vulnerability to HIV/AIDS among youth; promote barriers that prevent them to participate in structured active participation through basketball as a platform for sports due to lack of equipment. awareness and advocacy. 3.! Reaffirm the roles and responsibilities of young people and 3.! Empower adolescent boys and girls to realize their right to representatives of youth towards the prevention of HIV/ education and protection from HIV/AIDS, STIs, teenage AIDS. pregnancy, early marriage, drug and substance abuse and sexual abuse. 4.! To promote youth empowerment and active participation in HIV/AIDS awareness and prevention programs. 4.! Establish Beyond Hoops in Kenya and eventually replicate the program in other countries globally. 5.! Encourage young people to get tested and know their status. 5.! Build partnership with actors in basketball fraternity and Non-profit realms globally. 6.! Build Capacity of coaches in delivering HIV/AIDS education in youth friendly training methodologies. 7.! Set up an office in Nairobi that will be the national focal point, and hence ensure continuity and sustainability of Beyond Hoops.YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  22. 22. 22+ Program Layout Program schedule, format and itineraryYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  23. 23. + 23 Program Layout Description of activities taking place Day One 1.! December 4th, 2010 Arrival in Nairobi, Kenya 2.! Introduction of Coaching staff Day Two Description of daily activities and events Day Three Description of daily activities and events Day Four Description of daily activities and events Day Five Description of daily activities and eventsYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  24. 24. + 24 Timeline Theme Day 1 word Theme Day 2 word Theme Day 3 word Theme Day 4 word Theme Day 5 wordYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  25. 25. + 25 Project Implementation Strategies Activities Indicators Conduct Reproductive Health and Sexual -! Conduct one workshop per quarter in -! # of workshops Harm Reduction discussions with the youth each of the selected cities -! # Of youth trained who will be participating in the camp -! Support 60 youth in each city to attend a workshop every quarter Community outreach programs -! Mobilize youth to carry out one -! # Outreach programs outreach activity every quarter in -! # Of youth involved Reproductive health, environment etc -! Mobilize the private sector and community stakeholders as active participants -! Organize community concerts and collect donations from well -wishers to support HIV/AIDS orphans. Basketball camps and tournaments -! Organize basketball camps in each -! # Of camps city, every quarter -! # Of youth participants -! Organize a national tournament -! # Of coaches -! Mobilize the private sector and community stakeholders as partners Coaches Reproductive Health Seminars -! Organize a national seminar for -! # Of coaches trained coaches Voluntary Counseling and Testing (CT) -! Carry out sensitization during -! # Of youth accessing CT services, workshops disaggregated by age and gender -! Promote CT during basketball camps -! # Of referrals effectively reported/ and tournaments through stand alone received to/from health facilities sites -! Promote hospital based CTYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  26. 26. 26+ Marketing Target market, SponsorshipYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  27. 27. + 27 Target markets “The United Nations define youth as persons between the ages of 15 and 24. The United Nations educational, scientific and cultural organization (UNESCO) understands that young people are a heterogeneous group in constant evolution and that the experience of ‘being young’ varies enormously across regions and within countries.” # !! The campaign will target young people between ages 14- 29 of age, this is because youth are vulnerable to HIV infection as a result of many factors, including risky sexual behavior, substance use including injection drug use, lack of correct and accurate information about HIV/AIDS and misconceptions that HIV is not a threat to them. !! The 2008 United Nations General Assembly special Session on HIV/AIDS noted,” poverty, under development and illiteracy are among the principal contributing factors to the spread of HIV/AIDS”, These factors are poignant for young people who are so often Voiceless and powerless in society. Young people are in a transitional phase between childhood and adulthood, and rarely taken into official statistics, policies and programs. !! Young people are not only disproportionately affected by HIV/AIDS; they are also particularly vulnerable to HIV infection because they lack access to sexual and reproductive health information, education, and services. The importance of preventing HIV infections among young people to turn the tide of the pandemic has been a consistent message in all HIV/AIDS related commitments to date, particularly in the recent global commitment made at the United Nations General Assembly Special Session on HIV/AIDS (UNGASS). !! This makes it imperative that young people be at the center of prevention actions, both in focus and in involvement, to ultimately halt the pandemic.YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  28. 28. + 28 Target markets TARGET AREA This project will be implemented in Nairobi as a pilot project which the vision of eventually replicating it in other regions in the country. TARGET MARKETS TARGET GROUP The project will target young people aged 14 – 19 years in high school, community youth groups and Youth basketball league.YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  29. 29. + 29 Target Market Target Group Kenyan Youth !! Youth include ages 14-27 years old (Purple) !! ‘Beyond Hoops’ will target young people Target Age aged 14 – 19 years in Group high school, Youth community youth groups and Youth basketball league. Pre-Youth/ (Red) Children 0 2 4 6 8 10 12 14 16 18 20 22 24 26 28 AgesYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  30. 30. + 30 SWOT Analysis STRENGTHS WEAKNESSES SWOT OPPORTUNITIES THREATSYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  31. 31. + 31 SWOT Analysis Strengths Weaknesses 1.! Create an avenue of talented young 1.! *Weaknesses will be measured and basketball players to get college re-evaluated upon the completion of scholarships to pursue their athletic Beyond Hoops 2010* and education endeavours. 2.! Increased awareness on HIV/AIDS and life skills education among 30,000 youth in Kenya 3.! Increased awareness and uptake of counseling and testing services among youthYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  32. 32. + 32 SWOT Analysis Opportunities Threats 1.! ‘Beyond Hoops’ has the ability to 1.! Teaching the sport of basketball to a create a strong network of basketball nation that has a greater interest in coaches and stakeholders empowered Football is the only main threat that and active participants in HIV/AIDS presents itself. awareness and prevention programs for youth. 2.! The implementation of a program of this calibre is virtually non-existent in Kenya.YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  33. 33. + 33 Connecting with ‘Beyond Hoops’ Interaction Involvement 1.! Conducting Reproductive 1.! Community outreach Health and Sexual Harm programs. Reduction discussions with the 2.! Basketball camps and youth who will be participating tournaments in the camp. 3.! Voluntary counseling 2.! Leadership and personal and Testing. development workshops 3.! Coaches Reproductive Health SeminarsYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  34. 34. + 34 Return on Investment Return On Investment 3. 1. 2. Beyond Sponsors Kenya HoopsYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  35. 35. + 35 Return on Investment #1. For Sponsors: #2. For Kenya: 1.! Corporate Social Responsibility (CSR) 1.! Help in the fight against HIV/AIDS 2.! Brand youth with your product 2.! Motivate the 14.1 million orphans in Sub-Saharan Africa to create motivation and become leaders for generations to come. 3.! Create global outreach in African 3.! Build leadership skills in Youth as well as a deep 4.! Create national outreach towards diversity understanding of HIV/AIDS 5.! Help in the awareness of HIV/AIDS worldwide #3. For Beyond Hoops: 1.! Ability to take the sport of basketball and go beyond the court 2.! Reach a complete target market (Youth) through a 5-day program 3.! Instill the root of a program that can carry on for decadesYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  36. 36. 36+ Sponsorship “Making the whole larger then the sum of its parts!”YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  37. 37. + 37 Sponsorship Sponsorship Targets Sponsorship Goals !! The goal of our sponsors will be to use 1.! Profitable relationships ‘Beyond Hoops’ as a corporate social 2.! Exposure for the company or brand responsibility initiative through sponsorship activation on-site !! Company initiatives should be in the or via public relations area of one or all of the following: 1.! Youth empowerment/ Leadership 2.! Diversity 3.! HIV/AIDS awareness 4.! Sports/Healthy & Active living 5.! Globalization 6.! Environmental sustainabilityYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  38. 38. + Sponsorship Opportunities for ‘Beyond Hoops’ 38 Gold Level Sponsor Silver Level Sponsor !! Deliverables: !! Deliverables: 1.! Recap package of the program 1.! Recap package of the program 2.! Video footage 2.! Video footage 3.! Photographs 3.! Photographs !! On-site Activation: 1.! Company signage banner displayed during the program events 2.! Product exclusivity: Youth/Staff wearing or using productsYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  39. 39. 39+ Year in Review How the effectiveness and efficiency of ‘Beyond Hoops’ will be measuredYOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  40. 40. + 40 Monitoring & Evaluation Capturing Youth’s Voices: In every camp that will be done, we will capture its impact on video and photography by interacting and interviewing the participants directly. The video clips and photos of the youth interviewed will be edited and filed, posted on our website and preserved for sharing and publicity. !! We will keep detailed accurate, complete records of expenditures made under any grants we receive, and participate actively in the evaluation of project activities during the course of the 2010/11 fiscal years. !! We will submit a project report upon the completion of the 2010/11 fiscal years, to all the stakeholders involved in supporting the project. !! Upon request, we will provide an audited financial statement of the income and expenditure related to the grant by an independent certified public accountant as documentation that the grant money is spent on the purposes for which it was provided. !! Video footage and photographs will be taken and will be used to support project evaluation activities !! Further, evaluation of the campaign’s overall effectiveness on HIV/AIDS intervention will be measured by the number of young people reached, number of events organized and feedback received from the attendees of the aforementioned activities.YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  41. 41. + 41 Recaps !! For all sponsors and supporters of the ‘Beyond Hoops’ program Youth Initiative Canada will tailor a recapturing of the program to highlight the specific interest of their company. !! Beyond Hoops after the conclusion of the program will be combined into presentation format annually so that sponsors who couldn’t be there physically will be able to view the impact their contribution has made towards a great cause.YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010
  42. 42. Contact: James Kamau Exec Director Youth Initiative Canada + 1 604 805 7302 youthinitiativecanada@gmail.com http://www.youthinitiativecanada.webs.com+ Budget YOUTH INITIATIVE CANADA: BEYOND HOOPS 2010 42

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