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Social network analysis of CMAD2013 Twitter data
Social network analysis of CMAD2013 Twitter data
Social network analysis of CMAD2013 Twitter data
Social network analysis of CMAD2013 Twitter data
Social network analysis of CMAD2013 Twitter data
Social network analysis of CMAD2013 Twitter data
Social network analysis of CMAD2013 Twitter data
Social network analysis of CMAD2013 Twitter data
Social network analysis of CMAD2013 Twitter data
Social network analysis of CMAD2013 Twitter data
Social network analysis of CMAD2013 Twitter data
Social network analysis of CMAD2013 Twitter data
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Social network analysis of CMAD2013 Twitter data

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Social network analysis of CMAD2013 Twitter data to be presented at global community manager hangout during CMAD2014

Social network analysis of CMAD2013 Twitter data to be presented at global community manager hangout during CMAD2014

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  • 1. Social Network Analysis of CMAD2013 Twitter Data Jari Jussila @jjussila & Jukka Huhtamäki @jnkka Tampere University of Technology Updated 27.1.2014
  • 2. Community Manager Appreciation Day (CMADFI) in Numbers • 155 people participated in the CMAD2013 event in Finland #cmadfi • 223 people participated in the CMAD2013 live stream during the day #cmadfi • During the CMAD2013 day 2126 tweets were exchanged with the hashtag #cmadfi • On the average, one participant sent more than 5 tweets during the CMAD2013 day #cmadfi 27.1.2014 2
  • 3. Twitter Statistics of CMAD2013 Finland Top 10 People tweeting Number of tweets Top 10 Hashtag Number of tweets 1 2 3 4 5 6 7 8 9 10 @sveikkolainen @PauliinaMakela @terhiaho @twiittari @MerviRauhala @Piritta @markosuomi @minnavaltari @hannatakala @SusannaHei 103 100 77 61 56 52 49 47 45 39 1 2 3 4 5 6 7 8 9 10 2660 62 46 40 39 33 32 30 28 28 #cmadfi #cmad #cmadfilabel #hrsome #suoralinja #sketchnotes #recruitment #streaming #tampere #yle Based on tweets from January 21 to March 4 2013 [1] 27.1.2014 3
  • 4. Hashtags of CMADFI2014 Participants hashtags used by #cmadfi participants during previous 2 weeks http://bit.ly/chashtags 27.1.2014 4
  • 5. Network of Hashtags (CMAD2013) Based on tweets during January 21 2013 [1], [2] 27.1.2014 5
  • 6. Network of People (CMAD2013) Based on tweets during January 21 2013 [1], [2] 27.1.2014 6
  • 7. Two-Mode Network of People and Hashtags (CMAD2013) Browse interactive visualization of last year’s #cmadfi event: http://bit.ly/hicss2014 [1] 27.1.2014 7
  • 8. Two-Mode Network of People and Hashtags (CMAD2014) Interactive visualization of #cmadfi community’s tweets from past 2 weeks http://bit.ly/cnetwork 27.1.2014 8
  • 9. Community Hashtags CoOccurrence Matrix (CMAD2014) http://bit.ly/hcmatrix Tailored for CMADFI2014 by Jukka Huhtamäki (@jnkka). Based on Lynn Cherny's design and code that 27.1.2014 again is a version of Mike Bostock's Les Miserables co-occurrence example. 9
  • 10. Composite Network of Social Media Data from Twitter, Blogs, and Facebook What social media data sources would be relevant for #cmadfi? • Google+ Page? • Instragram? Related to #cmadfi should data be collected also using other keywords or hashtags? Example of composite network [3] 27.1.2014 10
  • 11. For Discussion • What would you like to find out from the Twitter data or other social media data of #cmadfi event? – e.g. #sentiment • What kind of visualizations would be most valuable from a community manager or a community member perspective from #cmadfi event? • Does social network analysis and visualization of #cmadfi Twitter data raise any privacy or security concerns? • How do you feel seeing your own #cmadfi social network data visualized and shared to public? 27.1.2014 11
  • 12. References 1. Jussila, Jari; Huhtamäki, Jukka; Henttonen, Kaisa Kärkkäinen, Hannu; Still, Kaisa 2014. Visual network analysis of Twitter data for co-organizing conferences: case CMAD 2013. Proceedings of the 47th Annual Hawaii International Conference on System Sciences, January 6-9, 2014, Computer Society Press, 2014, 1474-1483. http://URN.fi/URN:NBN:fi:tty201401221053 2. Jussila, Jari; Huhtamäki, Jukka; Kärkkäinen, Hannu; Still, Kaisa 2013. Information visualization of Twitter data for co-organizing conferences. 17th International Academic MindTrek Conference, October 1-4, 2013, Tampere, Finland. MindTrek Conference New York, NY, 139-145. http://URN.fi/URN:NBN:fi:tty-201401221052 3. Salonen, Jaakko; Huhtamäki, Jukka; Nykänen, Ossi 2013. Challenges in Heterogeneous Web Data Analytics - Case Finnish Growth Companies in Social Media In: Artur Lugmayr, Heljä Franssila, Janne Paavilainen and Hannu Kärkkäinen (ed.) . Proceedings of the 17th International Academic MindTrek Conference 2013: "Making Sense of Converging Media", October 1-3, Tampere, Finland 131-138. http://URN.fi/URN:NBN:fi:tty-201312191527 27.1.2014 12

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