GfK Digital Technology Overview
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GfK Digital Technology Overview

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GfK Digital Technology Overview Presentation Transcript

  • 1. GfK DIGITAL TECHNOLOGY Custom Research© GfK 2012 | GfK Digital Technology | 1
  • 2. GfK Group - Public Company based in Nuremberg, GermanyHistory More than 75 Years Experience, Financially Strong & StableSales $1.8 Billion in 2011Services Primary Market Research - Full Service • Quantitative • Qualitative • Customer Satisfaction • Loyalty • Mystery ShoppingEmployees More than 11,000 full-time staffGrowth 6% in 2011© GfK 2012 | GfK Digital Technology | 2
  • 3. GfK Group — Worldwide Coverage, More than 100 CountriesAlbania China Indonesia Macedonia Qatar ThailandAlgeria Colombia Iran Malaysia Romania TunesiaArgentina Croatia Iraq Mexico Russia TurkeyAustralia Cyprus Ireland Montenegro Saudi-Arabia TurkmenistanAustria Czech Republic Israel Morocco Senegal UgandaAzerbaijan Denmark Italy Mozambique Serbia UkraineBahrain Ecuador Ivory Coast Netherlands Singapore United Arab EmiratesBangladesh Egypt Japan New Zealand Slovakia United KingdomBelarus Estonia Jordan Nigeria Slovenia UruguayBelgium Finland Kazakhstan Norway South Africa USABolivia France Kenya Oman Spain UzbekistanBosnia-Herzegovina Georgia Korea Pakistan Sudan VenezuelaBotswana Germany Kuwait Panama Sweden VietnamBrazil Greece Kyrgyzstan Paraguay Switzerland YemenBulgaria Guatemala Latvia Peru SyriaCambodia Hong Kong Lebanon Philippines TajikistanCanada Hungary Libya Poland TaiwanChile India Lithuania Portugal Tanzania© GfK 2012 | GfK Digital Technology | 3
  • 4. Our 360° Organization—Client Driven Needs Drive The CreationOf Expert Teams Who Achieve Synergies Change the client Logo for your client!© GfK 2012 | GfK Digital Technology | 4
  • 5. Consumer Experiences — US Locations Northeast Alexandria, Virginia Blue Bell, Pennsylvania Boston, Massachusetts Chelsea Market, New York (Headquarters) East Hanover, New Jersey Harrison, New York Park Avenue South, New York—401 Park Ave. Park Avenue South, New York—440 Park Ave. Wayne (Philadelphia), Pennsylvania Princeton, New Jersey Roseland, New Jersey Washington, D.C. Westport, Connecticut Midwest Ann Arbor, Michigan Chicago, Illinois—420 North Wabash Ave. Chicago, Illinois—230 West Monroe Street Cincinnati, Ohio—250 East 5th Street Cincinnati, Ohio—10300 Alliance Road Minneapolis, Minnesota Southfield (Detroit), Michigan West Burbank, California Gardena, California Irvine, California San Francisco, California Palo Alto, California St. Louis, Missouri (Healthcare)© GfK 2012 | GfK Digital Technology | 5
  • 6. GfK Consumer Experiences US — Six Industries of Expertise Automotive Consumer Digital Financial Gov’t and Healthcare Media Technology Services Academic Global Team More than 300 technology research experts around the world© GfK 2012 | GfK Digital Technology | 6
  • 7. GfK Custom Research US – Digital Technology Sector Digital Technology Brand & User Experience Communication Public Affairs & Corporate Customer Loyalty Communication Subject Matter Experts Shopper & Retail Strategic Strategy Innovation Multicultural© GfK 2012 | GfK Digital Technology | 7
  • 8. GfK Custom Research US – Thought Leaders in Technology Research Audiences Digital Technology • B2B and B2C Research Category Expertise • Wireless, Software, Hardware, Gaming, Entertainment, eCom merce, Cable, Internet and more Methods • Market Segmentation • Brand Tracking • Usage & Behavior • Feature & Price Optimization • Innovation • User Experience • Digital • Shopper Insights • Marketing Science/Advanced Analytical Modeling© GfK 2012 | GfK Digital Technology | 8
  • 9. Why GfK?Because we deliver strategic, fact-based insights that drive business decisions andprofitable growth for our clients.How?• Technology Industry Knowledge – Consumer & Enterprise• Highest Data Quality & Marketing Science Standards• We Understand The Entire Customer Journey• Worldwide Coverage• Proven Research Heritage• Trusted For 75 Years• Senior GfK Team Member Involvement© GfK 2012 | GfK Digital Technology | 9
  • 10. GfK DIGITAL TECHNOLOGYRick van der WalSan Francisco, CATel: (415) 762 1041email: rick.vanderwal@gfk.com© GfK 2012 | GfK Digital Technology | 10