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Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
Signal introduction - 2/5/2012
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Signal introduction - 2/5/2012

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Introduction to Signal platform and overview of the problem we're solving

Introduction to Signal platform and overview of the problem we're solving

Published in: Technology, Business
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  • 1. INTRODUCTION Jeff Judge CEO
  • 2. Today’s Agenda1. Introducing Signal2. Product Overview3. Customer Success Stories4. Next Steps ©2011 Signal. Proprietary and Confidential.
  • 3. INTRODUCING SIGNAL
  • 4. Who we areBased in Chicago, founded in 2006 History of success #11 most popular marketing automation software One of the fastest growing companies in the U.S. Hundreds of great clients #2 fastest growing marketing software company ©2011 Signal. Proprietary and Confidential.
  • 5. More media = shifting consumerconsumption habits 1,000,000,000,000 Web Pages 800,000 Smartphone Apps 200,000,000 Tweets Sent per Day 900,000,000 Pages on Facebook 2.1 Trillion Text Messages Sent per Day 90 Trillion Emails Sent per Year ©2011 Signal. Proprietary and Confidential.
  • 6. Sound Familiar?―I don’t know my customers well enough since there isn’t one placewhere data about my customers, subscribers, fans & followers can beviewed together‖―Lack of single customer database makes it impossible for mymarketing efforts to be as relevant and targeted as they need to‖―I spend several hours a week managing many vendors…huge waste oftime‖―I don’t do any location-specific marketing because I have no way tosegment by location‖―I need better tools to manage messages sent by my franchises to makesure they are consistent with our brand standards and positioning‖ ©2011 Signal. Proprietary and Confidential.
  • 7. All quotes from Signal customers ©2011 Signal. Proprietary and Confidential.
  • 8. The CulpritWalls between you, your data, your locations, and yourmarketing channels You Your Your Your Marketing Data Locations Channels ©2011 Signal. Proprietary and Confidential.
  • 9. The SolutionOne marketing platform that unifies: Your Your Your Marketing Your Customer Data Locations Channels Team ©2011 Signal. Proprietary and Confidential.
  • 10. The Result Accelerated Subscriber Highly Relevant and Top QSR: 71% Growth Personal Marketing subscriber growth in 6 months Top Retailer: 105% subscriber growth in 9 months Open rates increase A Complete Database Save Time and 186% when using Signal of Customer Insights Maximize Budget personalization & targeting Average reduction of 2.5 vendors when switching to Signal ©2011 Signal. Proprietary and Confidential.
  • 11. How is Signal Different?Email Marketing providers don’t bring email & SMS subscriber datatogether in one platformEmail Marketing providers give you the tools to manage your lists,but none to grow your listsSMS Marketing providers only focus on sending text messages –they don’t integrate with email, social media & your customer dataThe only product with a workflow to manage email, SMS & socialmarketing across locations & franchises ©2011 Signal. Proprietary and Confidential.
  • 12. Don’t Just Take Our Word for ItIt’s really a one The team was very Signal continually Signal’s direction isstop shop for us patient, walking researches and spot on with howand reduces much me through the launches new we—or any QSR forof the additional process step-by- products and that matter—mustwork that is step. But after the services, designed adapt its marketingusually required first one, I was to compliment and to fit today’s cross-with integrating able to manage the advance what we’re channel consumer.separate whole campaign by offering to our David Stidhamplatforms/systems myself online. customers. Their VP of Marketing, Culver’s/channels/etc. expertise and Caitlin Coble Director of Social Media, responsiveness isKara PhillipsMobile Marketing TOMS Shoes truly unmatched!Manager, Sears Brandon Hollembeak Product Manager, Apartments.com ©2011 Signal. Proprietary and Confidential.
  • 13. Don’t Just Take Our Word for ItI’d recommend this Brands that use Our franchiseplatform to similar Signal’s tool can partners are SOcompanies. I love either let individual excited aboutthe interface, the store operators craft Signal’s solution.usability, and how deals themselves of And the best of forit ties together all create a cache of us? The system is sothe digital deals that operators intuitive and easy tocommunications in can take advantage use that we don’tone place. of for their local get any calls for marketing. support.Stephanie PhanBusiness DevelopmentManager, Veev Spirits Anne Jensen Brand Manager, Culver’s ©2011 Signal. Proprietary and Confidential.
  • 14. PRODUCT OVERVIEW
  • 15. The Signal Pillars Mobile Marketing Email Marketing Social Marketing Interactive Promotions Page Management Multi-location Marketing ©2011 Signal. Proprietary and Confidential.
  • 16. The Signal Framework Customer Relevant and Publish Across Database Personalized Content Channels Subscriber Data Segment By Attribute Scheduling Fan & Follower Data Dynamic Data Custom Email Templates Campaign Data Target Locations Custom Web Templates Your Customer Data Drip Campaigns Third Party DataGrow Subscribers & Fans Reporting & Analytics Manage Locations Coupons Customer Analytics Rights & Roles Sweepstakes Campaign Performance Approval Workflow Polls & Trivia Channel Performance Multi-location Analytics Surveys Social Monitoring & Analytics ©2011 Signal. Proprietary and Confidential.
  • 17. The Single Database Fan & Follower Data Subscriber Data Your Customer Data User profiles, conversation history,Contact info, attributes, Survey data, transaction data basic demos channel preference Campaign Data Third Party Data Open & click rates, promotion Demographics, geography entries, coupon redemption ©2011 Signal. Proprietary and Confidential.
  • 18. Hyper-relevant Content Segment Personalize By demo, preferences, campaign participation Dynamic tags to insert name. demos, custom attribute Target Locations Drip Campaigns By region or shared attribute Based on opt-in date, birthday, anniversary or (eg. recently renovated locations) any date-based milestone ©2011 Signal. Proprietary and Confidential.
  • 19. Mobile + Email + Social + Web Custom Email Templates Custom Web Templates Choose from our templates or create your own Create web pages like entry forms & customize via our HTML/CSS editor with your own HTML Schedule Messages Across Channels Set SMS, email, Facebook & Twitter messages to send at any future date & time ©2011 Signal. Proprietary and Confidential.
  • 20. Grow Subscribers, Fans and Followers Coupons Sweepstakes Plain text coupon codes or mobile-optimized Multiple game options run across SMS, web coupons with view limits & bar codes Facebook, Twitter & web Polls & Trivia Surveys SMS & web voting or trivia contests with multiple SMS surveys with multiple question flows, data game options collected added to customer’s database profile ©2011 Signal. Proprietary and Confidential.
  • 21. Reporting & Analytics Customer Analytics Campaign Performance Trend subscriber & fan growth in total & by list, Track delivery stats, open & click rates, entries profile your database by demos & attributes and social engagement Channel Performance Social Monitoring & Analytics Determine which channel is driving results when SMS surveys with multiple question flows, data running mobile, email & social campaigns collected added to customer’s database profile ©2011 Signal. Proprietary and Confidential.
  • 22. Manage Locations & Franchises Rights & Roles Approval Workflow Manage access rights for tiers of corporate Provide franchises with templates & message marketers, regional managers & franchises libraries while still enforcing approval rights for any message scheduled Multi-location Analytics Determine performance by location for subscriber growth, coupon redemption & campaign engagement ©2011 Signal. Proprietary and Confidential.
  • 23. CUSTOMER SUCCESS STORIES
  • 24. Customers Multi-Location Businesses Consumer Packaged Goods Entertainment/Online Services Agencies ©2011 Signal. Proprietary and Confidential.
  • 25. RESULTS 840K+ email & SMS subscribers Up to 350% increase in sales for stores National & Franchise-level marketing across 400 effectively using locations SMS/email coupons Franchises subject to regional or corporate approval Management of SMS & Email database Up to an 800% increase in Time-based SMS & Email coupons based on off-peak transactions for stores times, customer birthday & opt-in anniversary effectively using SMS/email coupons Offer exclusive content, such as ―Flavors of the Day‖ Segmentation based on location & customer preferences ©2011 Signal. Proprietary and Confidential.
  • 26. RESULTS 9 million+ SMS subscribers Sent 300 million SMS in 2010 Management of their Shop Your Way Rewards SMS Loyalty program Customers sign-up, are assigned a pin & can retrieve points via SMS Full integration of their Regularly survey members via SMS for data such as mobile in-house customer phone type & category preference database with Signal, Send member-only SMS coupon codes, tracked at POS expected deeper segmentation based on Send exclusive offers to store events and sales via customer purchase location & buyer preference segmentation behavior in 2012 Provide in-store customer support via SMS In-store signage drives customers to text in feedback, which is tied to store sales performance to identify areas of improvement ©2011 Signal. Proprietary and Confidential.
  • 27. RESULTS ~4 million SMS subscribers Gained 200k new customers with “10 Days of Deals” campaign Management of their SMS database Subscribers segmented by movie and/or game preference & receive content specific to those genres “10 Days of Deals” also Send member-only SMS coupon codes, tracked at POS generated 1.3 million entries Use of Promotions to drive both subscriber and customer growth 2011 ―10 Days if Deals‖ promotion won Forrester Groundswell Award Provide SMS locator service to help customers quickly find the nearest kiosk ©2011 Signal. Proprietary and Confidential.
  • 28. NEXT STEPS
  • 29. SummaryYour job is harder than it needs to beYou’re managing too many vendors, disparate data sources are limiting your customerknowledge and both combine to hurt the relevance & effectiveness of your marketingOn top of that, there aren’t any tools to help you market at the local store level (especially ina franchise model)Signal has the only platform platform that unifies your data,marketing channels and locationsSignal has a proven track record of improving customer ROIWant to see a demo? ©2011 Signal. Proprietary and Confidential.

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