Save the Newspapers

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A proposal to save newspapers by charging for online content

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Save the Newspapers

  1. 1. Save the NewspaperS<br />A modest proposal by Stewart Jude<br />
  2. 2. Times are tough for newspapers.<br />
  3. 3. Tucson Citizen<br />Rocky Mountain News<br />Baltimore Examiner<br /> Kentucky Post<br /> Cincinnati Post<br />King County Journal<br />Union City Register-Tribune<br />Halifax Daily News<br /> Albuquerque Tribune<br /> South Idaho Press<br />San Juan Star<br />Papers that have ‘died’since 2007<br />
  4. 4. Challenges for Newspapers<br />Newsprint costs have been up. <br />Income is down. <br />Classified ads have continued movingto the Internet.<br /> People are changing how they get news. <br />Traditional local ad buyers, like car dealers, are spending much less.<br />
  5. 5. The future of print will depend on three major variables: <br /><ul><li> consumer demand
  6. 6. the health of the economy
  7. 7. the future appetite among marketers for newspaper advertising.</li></li></ul><li>Journalism professor on the future of news Collapse … Transformation … Renewal<br />
  8. 8. We’re seeing collapse.How do we get to transformation and renewal?<br />
  9. 9. Internet use continues to rise.<br />
  10. 10. Reasons News is Going Digital<br />Readers’ habitsShort, sharp, accessed on the go<br />Cost of productionOnline reaches more people for less cost<br />SpeedWhich stories in print happened TODAY?<br />CollaborationComments, interaction, communities<br />MeasurabilityPrecise metrics on use<br />
  11. 11. Newspapers must follow their audience,but online revenue isn’t keeping up.<br />New York Times Audience and Revenue (2007)<br />Online unique users (12 month average): 13,372,000<br />Print circulation – weekday: 1,120,420<br />Print circulation – Sunday: 1,627,062<br />Total advertising revenue: $483,594,000<br />Online advertising revenue: $51,000,000<br />Online is about 90%of audience,but about10% of advertising revenue.<br />
  12. 12. The solution?Charge modest fees for access to online news.<br />
  13. 13. The New York Times Leads the Way.<br />
  14. 14. If we want reliable online news,we have to pay for reporters and editors.<br />News, whether online or in print, has value!<br />

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