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How To Use Open Source Solutions To Overcome Cultural, Legal And Policy Issues In Rolling Out Your Social Media Plan

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How To Use Open Source Solutions To Overcome Cultural, Legal And Policy Issues In Rolling Out Your Social Media Plan

How To Use Open Source Solutions To Overcome Cultural, Legal And Policy Issues In Rolling Out Your Social Media Plan

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  • 1. How To Use Open Source Solutions To Overcome Cultural, Legal And Policy Issues In Rolling Out Your Social Media Plan J.J. Toothman Web Strategist NASA Ames Research Center 1
  • 2. jj.toothman@nasa.gov http://nasawebdude.com | http://gov20.tumblr.com @jjtoothman Dell Federal Government Services NASA Ames Research Center (2001-2007; 2010 – present) 2
  • 3. Ames Homepage in 2001 3
  • 4. Ames Homepage in 2003 4
  • 5. The One NASA Way: 2004 5
  • 6. The Web 2.0 Era 6
  • 7. May 2005 7
  • 8. Ames Spotlight: Project Goals Providing timely content that informs the public Providing multiple mechanisms for people to read Ames content Setting up a web architecture of participation to better engage those interested in Ames content Developing a web content process that works best for Ames Perfecting the process at Ames and investigating how to seamlessly integrate an Ames web content process with the OneNASA portal Setting up controls and processes to continuously investigate and innovate with web technology 8
  • 9. Distributed knowledge bases 9
  • 10. NASA likes to do things big and bad 10
  • 11. “Just help me publish to the web” 11
  • 12. http://www.flickr.com/photos/tallchris/14288097/ 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. Blogs make great basecamps http://www.flickr.com/photos/ilker/2493897107/ 16 /
  • 17. 17
  • 18. http://www.flickr.com/photos/dave_fleet/424 18 3963211/sizes/o/in/photostream/
  • 19. 2007 19
  • 20. 20
  • 21. Content Editor idenetifes content for OneNASA portal Ames Homepage One NASA Portal CMS http://www.nasa.gov/centers/ames/home/index.html Final publish by web content editor inetOrgPerson Content Approval Content Approval Process Content Approval Process Content Editor / Team Content Drafts WordPress powered CMS Email to the CMS inetOrgPerson Office Docs Direct CMS Entry Content Owners from Ames (programs, projects, directorates, etc) 21
  • 22. Content Approval Process Plugins 22
  • 23. http://www.flickr.com/photos/ngreek/473063934/in/set-72157600131019306/ 23
  • 24. Procurement = no fun 24
  • 25. It’s all about the community http://www.flickr.com/photos/michaelsgalpert/4558309000/ 25
  • 26. Crowdsourced documentation 26
  • 27. 27
  • 28. 28
  • 29. Open extensible code architectures 29
  • 30. 30
  • 31. 31
  • 32. http://billzemanshop.blogspot.com/2009/03/one-more-thing-to-worry-about.html 32
  • 33. Transparency Enabler 33
  • 34. 34
  • 35. 35
  • 36. http://www.flickr.com/photos/wwworks/4759535950/sizes/l/ J.J. Toothman | jj.toothman@nasa.gov | http://nasawebdude.com | @jjtoothman 36

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