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Dynamic Grassroots Advocacy

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Transcript

  • 1. Dynamic Grassroots Advocacy
    John Segota
    Director of Advocacy and Professional Relations
    Teachers of English to Speakers of Other Languages, Inc.
    Alexandria, VA
    1
  • 2. Strengthen Your Voice
    Educate
    Organize
    Advocate
    2
  • 3. Guiding Questions
    What?
    Issues
    Goals
    Rules
    Who?
    Decision Makers
    Allies
    Colleagues
    How?
    Communication
    Testimony
    Meetings
    When?
    Timelines
    Deadlines
    3
  • 4. Issues
    What are the issues at your place of work?
    What are the issues in your community?
    What is happening at the state level that might affect your program?
    What is happening federally that may affect your program?
    4
  • 5. Educate
    What are the issues? What are the specific details of the issues?
    Who will you be dealing with?
    Decision makers? An agency
    How do you interact with them?
    Who do you need to educate on the issues?
    How will you educate them?
    5
  • 6. Educate – How?
    Articles in Newsletters
    Presentations
    Mailings
    Action Alerts
    Position Statements
    E-mail lists
    Letters to the editor
    Community newspapers
    PTA Meetings
    School board meetings
    6
  • 7. Organize
    Identify the issues
    Analyze it – break it down!
    What are the specific causes?
    Identify possible goals
    What do you want to accomplish?
    What is the process to reach the goal?
    Develop a plan of action
    7
  • 8. Organize
    Your Network
    Who?
    Affiliate? Committee? Organization? Colleagues? Coalition?
    How?
    Membership lists, interest groups, e-mail lists
    Districts, key contacts
    Allies
    Other organizations
    “Champions”
    8
  • 9. Activate
    Messages to key decision makers
    Phone calls
    Faxes
    Meetings
    Testimony
    Speeches
    Mailings
    Press Releases
    Position Statements
    Press Conferences
    Media outreach
    9
  • 10. Using the Media
    Letters to the editor
    Press releases
    Events
    Statements / positions
    Get to know key reporters
    Tie your story ideas to broader issues
    Know the right way to reach the media
    10
  • 11. Decision Makers/Leaders
    Who makes the decisions that affect your classroom?
    Who makes the decisions that affect your school/district?
    Who makes the decisions that affect your institution?
    11
  • 12. Legislative Process
    Introduction
    Referral to Committee
    Hearings and Markup
    Committee Action
    Floor Consideration
    Referral to other chamber
    Conference Committee
    President’s signature
    12
  • 13. Communicating with Congress
    Most effective
    Meetings
    Personal messages*
    Faxes
    E-mail / web forms
    Phone calls
    District office
    Washington office
    Less effective
    Mass mailings
    Form letters
    Postal mail
    Postcards
    Petitions
    13
  • 14. Letter-writing to Congress
    Identify yourself as a constituent.
    Address the legislator appropriately.
    Be polite.
    Identify the issue – one per letter.
    Provide background and facts.
    Personalize the issue!
    Be specific about what you want your legislator to do.
    Offer to discuss the issue further.
    Request a response.
    14
  • 15. Follow-up your letter
    Double-decker approach: make a phone call, especially if you have not received a reply.
    If your legislator makes an action that reflects your position, thank them.
    Offer to provide additional information.
    Send copies of correspondence to TESOL.
    15
  • 16. Tips for a campaign
    Strike early and often
    Identify allies. Establish and nurture relationships with them. Identify them to their colleagues.
    Go for quantity and quality (i.e. personal messages.)
    Have follow-up communication.
    16
  • 17. Meeting with Congress
    Be prepared – do your homework.
    Establish a common denominator
    Be concise, specific, clear, and reasonable.
    Humanize the issue
    Provide written materials.
    “Close the sale.”
    Follow up promptly.
    Let TESOL know!
    17
  • 18. Building Relationships
    Get to know the staff in their offices.
    Find common denominators.
    Arrange a reception or luncheon to honor the official.
    Invite the official to speak at meetings or conferences.
    Recognize the official’s efforts in newsletter or in letter to the editor.
    Volunteer in the official’s re-election campaign.
    18
  • 19. Using the Internet
    TESOL’s U.S. Advocacy Action Center
    http://capwiz.com/tesol
    http://www.senate.gov
    http://www.house.gov
    http://thomas.loc.gov
    19
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