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Dynamic Grassroots Advocacy
 

Dynamic Grassroots Advocacy

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    Dynamic Grassroots Advocacy Dynamic Grassroots Advocacy Presentation Transcript

    • Dynamic Grassroots Advocacy
      John Segota
      Director of Advocacy and Professional Relations
      Teachers of English to Speakers of Other Languages, Inc.
      Alexandria, VA
      1
    • Strengthen Your Voice
      Educate
      Organize
      Advocate
      2
    • Guiding Questions
      What?
      Issues
      Goals
      Rules
      Who?
      Decision Makers
      Allies
      Colleagues
      How?
      Communication
      Testimony
      Meetings
      When?
      Timelines
      Deadlines
      3
    • Issues
      What are the issues at your place of work?
      What are the issues in your community?
      What is happening at the state level that might affect your program?
      What is happening federally that may affect your program?
      4
    • Educate
      What are the issues? What are the specific details of the issues?
      Who will you be dealing with?
      Decision makers? An agency
      How do you interact with them?
      Who do you need to educate on the issues?
      How will you educate them?
      5
    • Educate – How?
      Articles in Newsletters
      Presentations
      Mailings
      Action Alerts
      Position Statements
      E-mail lists
      Letters to the editor
      Community newspapers
      PTA Meetings
      School board meetings
      6
    • Organize
      Identify the issues
      Analyze it – break it down!
      What are the specific causes?
      Identify possible goals
      What do you want to accomplish?
      What is the process to reach the goal?
      Develop a plan of action
      7
    • Organize
      Your Network
      Who?
      Affiliate? Committee? Organization? Colleagues? Coalition?
      How?
      Membership lists, interest groups, e-mail lists
      Districts, key contacts
      Allies
      Other organizations
      “Champions”
      8
    • Activate
      Messages to key decision makers
      Phone calls
      Faxes
      Meetings
      Testimony
      Speeches
      Mailings
      Press Releases
      Position Statements
      Press Conferences
      Media outreach
      9
    • Using the Media
      Letters to the editor
      Press releases
      Events
      Statements / positions
      Get to know key reporters
      Tie your story ideas to broader issues
      Know the right way to reach the media
      10
    • Decision Makers/Leaders
      Who makes the decisions that affect your classroom?
      Who makes the decisions that affect your school/district?
      Who makes the decisions that affect your institution?
      11
    • Legislative Process
      Introduction
      Referral to Committee
      Hearings and Markup
      Committee Action
      Floor Consideration
      Referral to other chamber
      Conference Committee
      President’s signature
      12
    • Communicating with Congress
      Most effective
      Meetings
      Personal messages*
      Faxes
      E-mail / web forms
      Phone calls
      District office
      Washington office
      Less effective
      Mass mailings
      Form letters
      Postal mail
      Postcards
      Petitions
      13
    • Letter-writing to Congress
      Identify yourself as a constituent.
      Address the legislator appropriately.
      Be polite.
      Identify the issue – one per letter.
      Provide background and facts.
      Personalize the issue!
      Be specific about what you want your legislator to do.
      Offer to discuss the issue further.
      Request a response.
      14
    • Follow-up your letter
      Double-decker approach: make a phone call, especially if you have not received a reply.
      If your legislator makes an action that reflects your position, thank them.
      Offer to provide additional information.
      Send copies of correspondence to TESOL.
      15
    • Tips for a campaign
      Strike early and often
      Identify allies. Establish and nurture relationships with them. Identify them to their colleagues.
      Go for quantity and quality (i.e. personal messages.)
      Have follow-up communication.
      16
    • Meeting with Congress
      Be prepared – do your homework.
      Establish a common denominator
      Be concise, specific, clear, and reasonable.
      Humanize the issue
      Provide written materials.
      “Close the sale.”
      Follow up promptly.
      Let TESOL know!
      17
    • Building Relationships
      Get to know the staff in their offices.
      Find common denominators.
      Arrange a reception or luncheon to honor the official.
      Invite the official to speak at meetings or conferences.
      Recognize the official’s efforts in newsletter or in letter to the editor.
      Volunteer in the official’s re-election campaign.
      18
    • Using the Internet
      TESOL’s U.S. Advocacy Action Center
      http://capwiz.com/tesol
      http://www.senate.gov
      http://www.house.gov
      http://thomas.loc.gov
      19
    • 20