SMIM - Class 1
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SMIM - Class 1 Presentation Transcript

  • 1. Social Media & Internet Marketing “Class 1 - Social Media Overview” Presenting: Joseph J. Samra
  • 2. Agenda
  • 3. Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks
  • 4. Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks Why are you here?
  • 5. Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks Why are you here? Social Media Overview
  • 6. Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks Why are you here? Social Media Overview Socialnomics - Chapter 1
  • 7. Why are you here? Tell us: Name, From, Current Occupation What do you hope to learn? What does Social Media mean to you?
  • 8. What is Social Media? 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
  • 9. What is Social Media? You say: 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
  • 10. What is Social Media? You say: Survey says: Online tools that enable the production, publication and sharing of user-generated content.(1) 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
  • 11. What is Social Media? You say: Survey says: Online tools that enable the production, publication and sharing of user-generated content.(1) What Erik Qualman says: http://www.youtube.com/watch?v=lFZ0z5Fm- Ng&feature=related 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
  • 12. Why Social Media?
  • 13. Why Social Media? For Profits: To make Money Products, news will find you Companies don’t tell us what to do, friends do
  • 14. Why Social Media? For Profits: To make Money Products, news will find you Companies don’t tell us what to do, friends do Not for Profits: To Make Money find stewards
  • 15. Types of Social Media
  • 16. Types we will focus on Social Networks Blogging Information/Review Sites Microblogging B2B Video/Photo Sites
  • 17. Tops Dogs Social Networks : Blogging: Informations/Review Sites: Microblogging: B2B: Video/Photo Sites:
  • 18. Challenges for Organizations Integration - social business Cost & Time Perceptions HR - 8% of cos. fired employees due to social media usage (1) ROI - how to measure Loss of Control - policy 1) http://www.marketwire.com/press-release/Proofpoint-Inc-1027877.html
  • 19. Opportunities Besides the money... transparency efficiency unlikely exposure
  • 20. Socialnomics
  • 21. Chapter 1
  • 22. Chapter 1 What is information indigestion? Does social media help this?
  • 23. Chapter 1 What is information indigestion? Does social media help this? We like to be accepted? Why?
  • 24. Chapter 1 What is information indigestion? Does social media help this? We like to be accepted? Why? Casual observation Wasting time on Facebook makes you more productive
  • 25. Chapter 1
  • 26. Chapter 1 Sally Supermarket
  • 27. Chapter 1 Sally Supermarket Who is Google’s strongest competition?
  • 28. Chapter 1 Sally Supermarket Who is Google’s strongest competition? How does news find us?
  • 29. Chapter 1 Sally Supermarket Who is Google’s strongest competition? How does news find us? Idaho blogger vs. New York Reporter
  • 30. Chapter 1 Jane the Blogger - Social Media in a nutshell
  • 31. Chapter 1 Jane the Blogger - Social Media in a nutshell
  • 32. Chapter 1
  • 33. Chapter 1 American Airlines - April 2008 Its more than personal NOW
  • 34. Chapter 1 American Airlines - April 2008 Its more than personal NOW Dancing Matt http://www.youtube.com/watch?v=zlfKdbWwruY