SMIM - Class 1

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  • SMIM - Class 1

    1. 1. Social Media & Internet Marketing “Class 1 - Social Media Overview” Presenting: Joseph J. Samra
    2. 2. Agenda
    3. 3. Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks
    4. 4. Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks Why are you here?
    5. 5. Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks Why are you here? Social Media Overview
    6. 6. Agenda Housekeeping Attendance Facebook & Review of Schedule and Assignments Policies: Computers, breaks Why are you here? Social Media Overview Socialnomics - Chapter 1
    7. 7. Why are you here? Tell us: Name, From, Current Occupation What do you hope to learn? What does Social Media mean to you?
    8. 8. What is Social Media? 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
    9. 9. What is Social Media? You say: 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
    10. 10. What is Social Media? You say: Survey says: Online tools that enable the production, publication and sharing of user-generated content.(1) 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
    11. 11. What is Social Media? You say: Survey says: Online tools that enable the production, publication and sharing of user-generated content.(1) What Erik Qualman says: http://www.youtube.com/watch?v=lFZ0z5Fm- Ng&feature=related 1) GUPTA, ARMSTRONG, & CLAYTON; Social Media; HBS
    12. 12. Why Social Media?
    13. 13. Why Social Media? For Profits: To make Money Products, news will find you Companies don’t tell us what to do, friends do
    14. 14. Why Social Media? For Profits: To make Money Products, news will find you Companies don’t tell us what to do, friends do Not for Profits: To Make Money find stewards
    15. 15. Types of Social Media
    16. 16. Types we will focus on Social Networks Blogging Information/Review Sites Microblogging B2B Video/Photo Sites
    17. 17. Tops Dogs Social Networks : Blogging: Informations/Review Sites: Microblogging: B2B: Video/Photo Sites:
    18. 18. Challenges for Organizations Integration - social business Cost & Time Perceptions HR - 8% of cos. fired employees due to social media usage (1) ROI - how to measure Loss of Control - policy 1) http://www.marketwire.com/press-release/Proofpoint-Inc-1027877.html
    19. 19. Opportunities Besides the money... transparency efficiency unlikely exposure
    20. 20. Socialnomics
    21. 21. Chapter 1
    22. 22. Chapter 1 What is information indigestion? Does social media help this?
    23. 23. Chapter 1 What is information indigestion? Does social media help this? We like to be accepted? Why?
    24. 24. Chapter 1 What is information indigestion? Does social media help this? We like to be accepted? Why? Casual observation Wasting time on Facebook makes you more productive
    25. 25. Chapter 1
    26. 26. Chapter 1 Sally Supermarket
    27. 27. Chapter 1 Sally Supermarket Who is Google’s strongest competition?
    28. 28. Chapter 1 Sally Supermarket Who is Google’s strongest competition? How does news find us?
    29. 29. Chapter 1 Sally Supermarket Who is Google’s strongest competition? How does news find us? Idaho blogger vs. New York Reporter
    30. 30. Chapter 1 Jane the Blogger - Social Media in a nutshell
    31. 31. Chapter 1 Jane the Blogger - Social Media in a nutshell
    32. 32. Chapter 1
    33. 33. Chapter 1 American Airlines - April 2008 Its more than personal NOW
    34. 34. Chapter 1 American Airlines - April 2008 Its more than personal NOW Dancing Matt http://www.youtube.com/watch?v=zlfKdbWwruY

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