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GtG company overview March 2011



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  • 1. Company OverviewMarch 2011©2011 Gifts That Give – Private and Confidential
  • 2. “I’d say social • 600 million+ Facebook userscommerce is the next • 90% of consumers online trustarea to really blow up.” recommendations from people they know Neilson Media Research, July 2009 • GtG leverages the viral power of social networking for ecommerce Mark Zuckerberg + charitable causes CEO, Facebook August, 2010 • User generated campaigns shared with friends drives viral growth 2
  • 3. SOCIAL SOCIALCOMMERCE GOOD Gifts that Give uniquely combines the high-growth online sectors of social commerce + social good Gifts that Give offers high end brands and one-of-a-kind experiences across social networks with a tax deductible $1 out of every $5 going to any cause of the shopper’s choice 3
  • 4. SHOP SHARE GIVEOnly Gifts that Give reaches across these growing consumer behaviors to deliver a complete experience 4
  • 5. Gifts That GiveDesigned for people who love to shop, loves socialnetworking, and want to make a social impact!• Company Launch: Spring 2011• Founder: Nancy Taylor, ex-Neiman Marcus sr. exec, Rick Sherlund ex-Goldman Tech Specialist• Headquarters: NYC• Investors: Tomorrow Ventures, founders, various angels• Seeking: additional angel investors for $1 million round 5
  • 6. Target MarketOur target market Loves to Shop, Social Networking, GiveTARGET DEMOGRAPHIC:WOMEN AGE 33-53• Upper Middle and High Household Income They love• Seek brand names, quality and to share unique items, cool experiences• Most aggressive shoppers, most active volunteers, and engaged in Shop social network Share Give They love They love Shop Together and Make a to shop to give Social Impact 6
  • 7. Shop Share Give has Broad Appeal• Shoppers are willing to spend for a good cause – 55% of US Internet users said they were “more likely” to purchase a product with added social benefits1 – US Internet users are willing to spend a premium on high-end products if they come from a socially responsible company1• Target Market loves Facebook – 70% of all Internet Users use Facebook2 – 58% of US Women ages 35-44 are active Facebook users2 – 50% of Facebook users have engaged in an online cause2• Most people in the US give – and do so online – Individuals donate more money online than any other fundraising method1 – 76% of all Americans donate or give to a non-profit every year1 – Americans collectively donated $303 billion to non-profits in 20091 1: Alliance Trend Report 2: Inside Facebook.com 7
  • 8. Our Cause Message is Powerful 8
  • 9. Our Cause Message is Powerful 9
  • 10. Gifts that Give Competitive Advantages• Viral fundraising through social networking• Time urgency drives conversions• Carefully curated merchandise optimized for demographic and social commerce• The clean design prompts action• Our social cause message is meaningful• GtG leverages the social graph to produce a superior business model. 10
  • 11. Marketing – the big ideaThe first interactive drag and drop Facebook store for acause! STEP 1 Intuitive drag and drop to create your own FB charitable campaign STEP 2 Select your cause and describe your fundraising campaign STEP 3 Share your campaign with friends on Facebook and Twitter Friends earn recognition and Facebook Credits for sharing the STEP 4 campaign, driving viral growth NET RESULT Viral Campaigns which are fun, social, and support important causes 11
  • 12. Leveraging social graphNetworks spread the wordvirally creating exponential growth as consumers rallying others to shop for the causes they ♥ 12
  • 13. We are First to Shop Share & Give in Facebook• Users create their own fundraising Campaign store• They simply drag & drop up to 60 items into their store• More product detail can be viewed by using Quickview technology• The system can “auto-populate” the store Facebook Campaign wireframe 13
  • 14. We Built The First Real Time Campaign Monitor on Facebook• Campaigns are displayed in two sections. Top section for active and bottom for completed Campaigns.• Each campaign listing shows: Campaign Title, Charity Name, Amount Raised, Amount Remaining, a countdown timer.• Share with Friends call to action button• Easy to create a new campaign Campaign Monitor wireframe 14
  • 15. Why We Love This Model• It is Viral – Social awareness – it spreads because of the cause – Social store curation is fun – create and share your own store – Multi-level marketing is viral – financial incentive to share• It Converts well – Urgency drives conversion – limited time campaigns – Simple design & limited items presented drives conversions – Friends’ recommendations are meaningful to a purchase decision• It Connects people – Friends – a meaningful rallying point for a group of friends – Vendors – connect directly to consumers around a good cause – Charities – establish new relationships with both donors and vendors 15
  • 16. World Class Infrastructure & Partners• Architecture: LAMP• Ecommerce platform: Magento (open source)• Content management system: Drupal (open source)• Order management system: NetSuite (cloud based)• Host/Computing: Amazon EC/2 (cloud based)• Database: MySQL (open source)• Middleware: Celigo (cloud based)• Fulfillment: MKM Distribution Services• Shipping: Optimized shipping model (UPS, FedEx, USPS)• Development partner: Guidance Solutions – Foot Locker, Motorola, Hyundai, Champs, Tom’s Shoes, AC Moore, Geary’s of Beverly Hills,• Branding partner: SALT Branding – Microsoft, eBay, Disney, Coca-Cola, Palm ,SmugMug, Smilebox, Jawbone, Glu Mobile 16
  • 17. Merchandise Roll-out Schedule 2011 2012 SPRING SUMMER FALL WINTER SPRING SUMMER FALL WINTERUpscale Gifts ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥Home Fragrances ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥Home Décor, Frames & Accessories ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥Gourmet Gifts & Candy ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥Tabletop and Entertaining ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥Stationery and Desk Accessories ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥Travel Accessories ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥Experiences ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥Men’s Gifts & Accessories ♥ ♥ ♥ ♥ ♥ ♥Children’s Specialty ♥ ♥ ♥ ♥ ♥ ♥Fashion Jewelry & Watches ♥ ♥ ♥ ♥ ♥Pet Accessories ♥ ♥ ♥ ♥ ♥Women’s Fashion Accessories* ♥ ♥ ♥ ♥Beauty and Accessories* ♥ ♥ ♥ ♥Men’s Store ♥ ♥Books, Games & Gadgets ♥ ♥Electronics ♥ESTIMATED TOTAL SKUs 4,000 6,000 7,000 7,000 8,000 12,000 20,000 22,000 17
  • 18. The Team Nancy Y. Taylor Rick Sherlund “The Cheerleader” “The Gold Miner” Founder & CEO Chairman 25 years in retail & ecommerce 25 years head of tech research at Goldman• VP & GM of Neiman Marcus, Short Hills, NJ • Founder – Ketchem Creek Capital – $45 to $100m in 5 years – Built from 13th to 5th largest store • Partner - Goldman Sachs• SVP Di Modulo International Fine Jewelry • CPA – Arthur Andersen• NJ Top 50 Business Women • BS, MBA, Cornell• Board Member: NJPAC , Susan G. Komen, American Cancer Society Joe Hardiman Jason M. Jones “The Firefighter” “The New Dad” COO Director of Social Networking 30+ years in retail/ecommerce ops• VP, Ecommerce and start-up experience at Charming Shoppes (Lane • Co-founder of 5 Internet start-ups Bryant, Fashion Bug, Catherine’s and Petite Sophisticate) • Internet Analyst, Goldman Sachs• $0-$165m in 5 years • Venture Capital Analyst, Cambridge Associates • MBA, Cornell; BS, Babson 18
  • 19. Thank you.For more information:Nancy Taylor, CEOntaylor@giftsthatgive.com973-763-4483 19