Rolling Out Magazine Sponsorship Proposal


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Sponsorship Proposal I did for Rolling Out Magazine

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Rolling Out Magazine Sponsorship Proposal

  1. 1. rolling out Urban Style Weekly Presents Nascar Charlotte
  2. 2. Table Of Contents <ul><li>Introduction Page Page 3 </li></ul><ul><li>Why Welcome to Charlotte, NASCAR? Page 4 </li></ul><ul><li>The Event Page 5 </li></ul><ul><li>NASCAR Urban Fan Facts Page 6-8 </li></ul><ul><li>Sponsorship Benefits Page 10 </li></ul><ul><li>Sponsorship Levels and Rewards Page 11 </li></ul><ul><li>Participating Press Page 12 </li></ul><ul><li>Closing Statement Page 13 </li></ul>
  3. 3. <ul><li>Rolling Out is an urban style weekly newspaper. That serves as an medium for business, sports, entertainment and education. We seek to provide informative updates and concepts to the urban community. Rolling out would like to provide Charlotte the opportunity to view the VIP Screening of “ Black Wheels” and share the phenomenal NASCAR weekend celebrating African Americans in NASCAR. You will have a chance to experience the un-experience, a new market, a new look, the Urban Nascar Experience. </li></ul>Introduction to Welcome to Charlotte Nascar Event Weekend
  4. 4. Why Welcome to Charlotte NASCAR? <ul><li>Charlotte’s Southern culture represents a colorful spectrum- the artwork of the mint museum to the engine racing thunder of NASCAR that draws more than one million visitors a year. With three professional sports teams: Charlotte Bob cats (basketball), Charlotte Panthers (football), and Charlotte Checkers (hockey), Charlotte is such to keep people entertained. Being the largest city between Washington, D.C. and Dallas, TX, Charlotte is known to be the # 1 travel destination in the Carolinas. To be named as one of “ The Top 50 Cities That Sizzle”, by Nation’s Restaurant News Magazine. Being recognized as the leading cultural capital, it nearly draws nearly 2.9 million people annually. In conclusion, Charlotte is the best location for NASCAR as you can see, because Charlotte is still proving to always bring something new, and something enticing to its people. </li></ul>
  5. 5. The Event <ul><li>Welcome to Charlotte NASCAR Event Weekend </li></ul><ul><li>Location: Chamber of Commerce, </li></ul><ul><li>Charlotte, NC </li></ul><ul><li>Date: TBD </li></ul><ul><li>Time: TBD </li></ul>
  6. 6. Urban Nascar Fan Facts <ul><li>Active Lifestyles: Activities participated in during the past year </li></ul>( All data comes from 2005 Diversity Best Practices/ Bus. Women’s Network) 15.7% 19.4% Go fishing (fly/fresh/salt water) 18.7% 24.8% Play Baseball or softball 23.6% 25.3% Go to a beach or lake 19.1% 29.9% Go swimming 24.2% 31.2% Weight Training/cardio equipment 33.9% 38.3% Play Basketball 40.3% 52.5% Walk/jog/run 54.7% 67.4% Exercise Regularly African-American Non-Fans African- American NASCAR Fans
  7. 7. Demographics <ul><li>African American NASCAR fans appear slightly more affluent than the U.S. African-American population </li></ul>Over one-third of all African-American NASCAR fans have attended college or beyond, nearly equal to that of the U.S. African-American population. ( All data comes from 2005 Diversity Best Practices/ Bus. Women’s Network) 109 18.9% 20.6% $50,000 + 106 38.8% 41.3% $20,000-$49,000 93 25.7% 24.0% Under $20,000 Index African-American NASCAR Fans vs. U.S. African-American Pop U.S African-American Population African- American NASCAR FANS
  8. 8. More Urban NASCAR Facts <ul><li>Automobile Enthusiasts NASCAR fans appear more likely than African-American non-fans to own or lease a vehicle, and they are more likely to have more vehicles </li></ul><ul><li>Vehicle Ownership Attitudes about automobiles </li></ul>Note: Licensed Sports Apparel - Millions of African-American NASCAR fans are interested in licensed sports apparel, and they are over 1.5 times as likely as African-American non-fans to buy this type of clothing. 28.5% African-American NASCR Fans bought licensed sports clothing into the past year compared to the 17.3% of African-American Nom-Fans that bought licensed sports clothing in the last year. ( All data comes from 2005 Diversity Best Practices/ Bus. Women’s Network) 21.4% 27.9% At least 3 vehicles in the household 76.6% 80.2% Household owns or leases a car, pickup truck, SUV, or van African-American Non-Fans African-American NASCAR Fans 20.0% 38.2% “ I ‘d pay extra for an engine with more horsepower.” 18.6% 45.5% “ I keep up with the latest advances in automobile technology.” 44.1% 59.5% “ I like driving.” 48.4% 67.3% “ I am interested in what goes on under the hood of a car.” African-American Non-Fans African-American NASCAR Fans
  9. 9. Sponsorship Benefits <ul><li>100% Corporate ID </li></ul><ul><li>All companies planned to display their corporate or brand names or logos on event signs, buildings, equipment, programs, uniforms, and/or promotional materials. </li></ul><ul><li>54% Target Marketing </li></ul><ul><li>Many companies saw event sponsorship as a way to reach a self-selected audience, hopefully interested in purchasing the companies' products or services.   </li></ul><ul><li>49% Promotional Tie-In </li></ul><ul><li>Many companies wanted to use an event as a theme to gain attention from the trade and/or to drive consumers into stores and dealerships. Typically companies offer special deals to both customers and retailers, which are promoted through on-site displays and other forms of advertising.   </li></ul><ul><li>29% Entertainment Opportunity </li></ul><ul><li>A number of companies mentioned that they would use an event as a place to entertain clients.   </li></ul><ul><li>26% Sampling or Couponing Opportunity </li></ul><ul><li>A number of companies said they would use events as a way to encourage product/service trial, either by offering samples at the event, or, if that was inconvenient, by passing out coupons.   </li></ul><ul><li>24% Awareness </li></ul><ul><li>Some companies wanted to use event sponsorship as a way to create public awareness of their brands or products. </li></ul><ul><li>22% Image </li></ul><ul><li>Some companies hoped event sponsorship would improve, enhance, or change their corporate, brand, or product image. </li></ul><ul><li>18% Usage </li></ul><ul><li>16% PR </li></ul><ul><li>13% Athlete/Celebrity Tie-In </li></ul><ul><li>12% Demonstration Opportunity </li></ul><ul><li>9% Sales Opportunity </li></ul><ul><li>9% Employee Incentive </li></ul><ul><li>8% Community Relations   </li></ul><ul><li>7% Mailing List Generator </li></ul><ul><li>6% Business-to-Business </li></ul><ul><li>3% Contact with Executives </li></ul>
  10. 10. Sponsorship Level and Rewards <ul><li>Platinum Sponsor </li></ul><ul><li>Ten (10) Invites </li></ul><ul><li>Two (2) Full page ads (your choice of market) </li></ul><ul><li>One business profile </li></ul><ul><li>Prominent seating at breakfast </li></ul><ul><li>Significant visibility at event </li></ul><ul><li>Company logo and link on rolling out website ten days prior to event </li></ul><ul><li>Gold Sponsor </li></ul><ul><li>Six (6) Invites </li></ul><ul><li>One full page ad (your choice of market) </li></ul><ul><li>Significant visibility at event </li></ul><ul><li>Company logo and link on rolling out website ten days prior to event </li></ul><ul><li>Host Committee </li></ul><ul><li>Four (4) Invites </li></ul><ul><li>Company name on VIP Invitations </li></ul>
  11. 11. Participating Press <ul><li>Radio Stations </li></ul><ul><li>WGSP 1310 AM (Spanish) </li></ul><ul><li>WBAV 101.9FM (Urban-Contemporary Jazz) </li></ul><ul><li>WCCH 92.7FM (Hip hop R&B) </li></ul><ul><li>WFAE 90.7FM (News/Talk/Jazz) </li></ul><ul><li>WFNZ 610AM (Sports Talk) </li></ul><ul><li>WQNC 92.7FM (Urban Adult Contemporary) </li></ul><ul><li>WPEG Power 97.9FM (Urban/Comtemporary) </li></ul><ul><li>WNOW 1030AM (Hispanic/Latino) </li></ul><ul><li>WIBT 96.1FM (Clear Channel) Hip Hop & R&B </li></ul><ul><li>Specialty Magazines </li></ul><ul><li>Charlotte Taste Magazine (monthly) </li></ul><ul><li>Trip Magazine (monthly) </li></ul><ul><li>Charlotte Magazine (monthly) </li></ul><ul><li>Greater Charlotte Biz (monthly) </li></ul><ul><li>Local Newspapers and Magazines </li></ul><ul><li>Ventures Charlotte Magazine (monthly) </li></ul><ul><li>The Charlotte Observer (weekly) </li></ul><ul><li>The Charlotte Post (African-American weekly) </li></ul><ul><li>Creative Loafing (weekly) </li></ul><ul><li>El Progresso Hispano (Bi-monthly) </li></ul><ul><li>Que Pasa (Hispanic weekly) </li></ul><ul><li>Television Stations </li></ul><ul><li>Ch 14 (Time Warner Cable) </li></ul><ul><li>Ch 9 ABC (Cox Ent) </li></ul><ul><li>WCCB-TV CH 18 (FOX) </li></ul><ul><li>WBTV CH 3 (CBS) </li></ul><ul><li>WCNC-TV Ch 36 (NBC) </li></ul>
  12. 12. <ul><li>Thank you for your time and interest in supporting rolling out magazine and Welcome to Charlotte NASCAR. </li></ul><ul><li>We look forward to hearing from you soon regarding a sponsorship commitment, and ask you to reply by April 22nd. </li></ul><ul><li>Again, thank you, and we look forward to having you on board! </li></ul>