Web 2.0
Flickr
Blogs
Twitter
Wikis
Norwich Public Library, July 21, 2009

Most People Go
Online to Socialize
-- M o r e t h a n t w ic e a s ma ny
p e o p l e g o o n li n e t o s o c ia liz e
(8 1 % ) t h a n t o d o b u s in e s s
(3 9 % ) o r s h o p (3 1 % ).
-P e o p le s e e k e d u c a t io n a n d
e n t e r t a i n m e n t : m o s t p e o p le g o
o n lin e b o t h t o le a r n (8 8 % ) a n d
h a v e f u n (8 3 % ).
-- 7 2 % o f p e o p le g o o n lin e ju s t
t o b e c o m e p a r t o f a c o m m u n it y .
-- A lm o s t h a l f o f p e o p le (4 7 % )
g o o n lin e t o le a r n t o im p r o v e
t h e m s e lv e s a n d n e a r ly o n e -
t h ir d (3 1 % ) t o f in d s e lf - h e l p
e x p e rts o r b o o k s .
-- T h e d e s ir e t o le a r n d r i v e s
p e o p l e t o t h e In t e r n e t ; t o p
a r e a s a r e n e w s u b je c t s (6 8 % ),
t h e w o r ld (6 5 % ), a d is e a s e o r
c o n d it io n (6 1 % ), e a t in g
h e a lt h ie r (5 5 % ) a n d m a n a g in g
f i n a n c e s (3 7 % ).
-- Seniors are going online today for the same
reasons younger people are; to have fun (82%)
and to socialize (80%).
- More people go online to connect via a social
networking site (41%) than to post comments or from PR Agency Ruder Finn
opinions (34%).
- More men (42%) than women (36%) go online
to do business.
-55% of women go online to find venues for

• Photo sharing
web site (some
video too)
• Free for basic
accounts (upload 2 videos
and 100MB worth of photos each
calendar month.
• Upload,edit,
organize, share,
maps, create.

• Upload from your
• Organize-tag,
phone, desktop, or
create sets and
send by email collections
• Edit your photo— • Maps—share where
crop, eliminate red your photos are
eye, etc. taken
• Create stuff—
albums, order
prints, DVD’s
Go to: Brooks Memorial Library account

B LO G
S

B LO G
• S
“Weblog” is a type of website
usually maintained by an
individual where entries and
commentary are fairly quickly
done. Entries usually displayed in
reverse chronological order.
• Free web-based software
• Blogger, Wordpress

• Sign in with Google account
• Choose template
• Post entries ( HTML editor; spell check)
• Post photos or video
• Add labels or tags
• RSS feeds notify blog followers
• Post by phone or email
• Create team blog for collaboration
• 3rd party applications like Flickr, Library thing.
• to:Use hit counters and statistics like Google
Go Musings Vermont; Reference Librarian's Blog; Teen Brooks Blog
analytics.

• Twitter is a
microblog on
the web where
you have 140
characters to
say “what are
you doing
now.”

T w it t e r : A q u ic k
to u r
T w it t e r in P la in E n g lis h

• Feb 2009, 3rd
most used
social network.
Monthly growth
rate of 1382% A circa 2000 blueprint sketch by
Jack Dorsey, envisioning a SMS-
based social network.
"The qualities that make Twitter seem inane and half-baked are what makes it so powerful,"
says Jonathan Zittrain, professor of Internet law at Harvard Law School.

• The rankings
as of January
2009

The Cons
Blogger Kathy Sierra explains in a post, Is Twitter Too Good?
Twitter scares me. For all its popularity, I see at least three issues:
• it's a near-perfect example of the psychological principle of intermittent variable reward, the key
addictive element of slot machines.
• The strong "feeling of connectedness" Twitterers get can trick the brain into thinking it's having a
meaningful social interaction, while another (ancient) part of the brain "knows" something crucial to
human survival is missing.
• Twitter is yet another--potentially more dramatic--contribution to the problems of always-on multi-
tasking ... you can't be Twittering (or emailing or chatting, of course) and simultaneously be in deep
thought and/or a flow state.

The Twitter Curve by
Kathy Sierra

OK, let’s go a twittering
http://www.twitter.com

Twitter apps
• Twitpic
Is a web based Twitter application that allows
the uploading of photo and/or video to
your tweet.
• Tweetdeck
Is a desktop application that allows you to fully
use the Twitter experience—uploading
photos; shortening URL’s;tracking
groups; tracking one twitter account;
tracking keywords. By using columns
across your screen it gives you different
slices of your Twitter environment.

Fu rth e r
re fe re n c e s
• F ly n n , M o n t a n a (2 0 0 9 -0 4 -0 8 ). " H O
• T w it t e r B a s ic s : H o w t o u s e t w it t e
• H u b S p o t ' s In b o u n d In t e r n e t M a r k e

W ik i
• Hawaiian for
“fast”
• A web site that
uses wiki
software to create
interlinked web
pages quickly

W ik i
S u rv e y

W ik i
What does a wiki allow you
to do?
In v it e s u s e r s t o
c o lla b o r a t e
A llo w s u s e r s t o c r e a t e
lin k s b e t w e e n
s u b je c t s o r t o p ic s
E a s e o f c r e a t io n o r
e d it in g

W ik i T r u s t
Wiki edits.
U s e r s c a n s e e h is t o r y o f
e d it s in a n a r t ic le
E d it o r s t h r o u g h t h e
r e v is io n h is t o r y c a n
r e s t o r e a n e d it if a n
u n a c c e p t a b le o n e h a s
b e e n e n te re d
F o r p u b lic w ik is c r it ic s
s t a t e t h a t m a lic io u s
a n d f a ls e in f o r m a t o n
c a n b e e n te re d .
S u p p o rte rs s a y th a t
t h e c o m m u n it y o f
u s e r s w ill c o r r e c t t h is .

W ik i
What are some real life
wiki applications
locally?
W ik is a r e u s e d t o
e n a b le c o m m u n it y
in v o lv e m e n t , e . g . ,
T h e B r a t t le b o r o B r a i n T r u s t

W ik i
E x a m p le
Use at Brooks Library
W ik is a r e u s e d t o m a n a g e
k n o w le d g e
in o r g a n iz a t io n s , e . g . ,
B M L R e f e r e n c e w ik i
C re a te d a s re a d y re fe re n c e
to o l
b y L ib r a r y S c h o o l s t u d e n t
J e s s ic a
W e it z .
U s e d t o t r a c k B r a t t le b o r o
Are a re s o u rc e s
s u c h a s h e a lt h , h o t lin e s , T o w n
in f o ,
c h ild r e n ’ s s e r v ic e s , e t c
S ta ff w h o w o rk o n th e
re fe re n c e d e s k h a s
ac c e s s
B r o o k s M e m o r ia l L ib r a r y R e f e r e n c e W ik i

Web 2.0 Tag Cloud
From Wikipedia (accessed on July 14, 2009)

Web 2.0