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Video Creation 101 for Advisors
 

Video Creation 101 for Advisors

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Advisor Websites teamed up with financial tech expert, Bill Winterberg to explain how advisors can incorporate video content into their web marketing strategy. Check out these slides to learn why ...

Advisor Websites teamed up with financial tech expert, Bill Winterberg to explain how advisors can incorporate video content into their web marketing strategy. Check out these slides to learn why video content is important and how to create professional and compelling video content.

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Video Creation 101 for Advisors Video Creation 101 for Advisors Presentation Transcript

  • VIDEO CREATION 101 FOR ADVISORS
  • PRESENTED BY: Loic Jeanjean Director of Sales & Marketing AdvisorWebsites.com Bill Winterberg Financial Technology Consultant FPPAD.com
  • CONSUMER BEHAVIOR IS CHANGING % of people who skip TV ads % of direct mail never opened ? ?
  • CONSUMER BEHAVIOR IS CHANGING % of people who skip TV ads % of direct mail never opened 86 44
  • HOW VIDEO IS CHANGING CONSUMER BEHAVIOUS
  • SEARCH ENGINES #1 #2 Source: Social Media Today, August 2013
  • PEOPLE PREFER VIDEO OVER (ALMOST) ANYTHING Source: Forbes.com, January 2013
  • PEOPLE PREFER VIDEO OVER (ALMOST) ANYTHING Source: Forbes.com, January 2013
  • ARE 50 TIMES MORE LIKELY TO SHOW UP ON THE FIRST PAGE OF GOOGLE Source: SocialTimes, July 2012
  • PEOPLE SAY THEY‟RE MORE LIKELY TO SEEK OUT INFORMATION ABOUT A PRODUCT OR SERVICE AFTER SEEING IT IN AN ONLINE VIDEO 46% Source: Eloqua, December 2012
  • SO… HOW DO I GET STARTED?
  • AGENDA  How to select topics to video about  How to create videos  Videos within your web strategy  Distributing your videos
  • SELECTING THE RIGHT TOPIC
  • WHAT SHOULD YOU MAKE A VIDEO ABOUT? WHO SHOULD YOU MAKE A VIDEO FOR? (clients, prospects, other audiences)
  • TIPS FOR CHOOSING VIDEO TOPICS  Answer FAQs  Share tips and success stories  Interview clients or team members  Transform blog posts into video clips
  • VIDEO EDITORIAL CALENDAR Release date Topic Friday, October 1 Saving for college Thursday, November 2 3 tips for retiring couples Tuesday, December 9 What are annuities? Wednesday, January 15 Thursday, February 7
  • YOU DON’T NEED THIS TO MAKE GREAT VIDEO CONTENT YOU DON’T NEED THIS
  • CREATING & SHARING VIDEO ONLINE 1. Assemble the right tools 2. Select and set up a platform 3. Get in front of a camera
  • ASSEMBLE THESE 3 TOOLS Internet connection Web cam A quiet place with decent lighting
  • CREATE AN ACCOUNT  Go to [www.youtube.com]  Select “Create an account”  Complete profile  Go towww.google.com/hangouts]  Download from [GooglePlay], [Apple Store]  Complete profile
  • GETTING COMFORTABLE WITH THE CAMERA Test it out – write out a script Watch yourself Practice speaking and breathing Get comfortable making mistakes Get inspired! Watch others Be prepared before pressing „record‟ – double check equipment
  • MORE FAQS  How long should a video last?  What should I wear?
  • HERE’S HOW TO UPLOAD VIDEO TO YOUR WEBSITE
  • Next steps Commitm entPricingDemoStatisticsQuestionsWelcome
  • Next steps Commitm entPricingDemoStatisticsQuestionsWelcome
  • Next steps Commitm entPricingDemoStatisticsQuestionsWelcome
  • Next steps Commitm entPricingDemoStatisticsQuestionsWelcome
  • Next steps Commitm entPricingDemoStatisticsQuestionsWelcome
  • Next steps Commitm entPricingDemoStatisticsQuestionsWelcome
  • INCORPORATING VIDEO INTO YOUR WEB STRATEGY 1. Become a YouTube channel rock star 2. Video blogging
  • BECOME A YOUTUBE ROCK STAR First, sign in. To get to your channel, click on your username in the upper right hand corner.
  • Select Edit Channel in the upper left corner & follow steps to complete profile information. MAKE IT YOURS
  • ADDING VIDEO IS EASY Click on Organize Videos …and then Upload in the upper right corner
  • VIDEO BLOGGING: CASE STUDY
  • 38 Million results All these companies pay for results Here we see Retirement Jock: ranked number 2
  • Blogging: search engines love blogs Great storytelling Easy to understand
  • SPREAD THE WORD
  • SOCIAL SHARING QUICK TIPS  Add social sharing buttons to video content  Post a quick description with a link to the video  Allow and encourage friends & followers to share your content  Ask for feedback
  • BUILD ANTICIPATION  Keep your audience posted on new content  Post on a regular basis to keep viewers involved
  • OTHER WAYS TO SHARE  Newsletter  Email blast  Blog
  • VIEWERS SAY THEY‟RE MORE LIKELY TO PURCHASE A PRODUCT OR SERVICE AFTER WATCHING AN ONLINE VIDEO 85% THE BOTTOM LINE
  • GET IN TOUCH fppad.com/subscribe | bill@fppad.com 1.888.946.3188 | sales@advisorwebsites.com