Monitoring Your Brand With Google Alerts
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Monitoring Your Brand With Google Alerts

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A presentation describing how to set up a Google Alert to monitor your brand (or anying else) online

A presentation describing how to set up a Google Alert to monitor your brand (or anying else) online

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    Monitoring Your Brand With Google Alerts Monitoring Your Brand With Google Alerts Presentation Transcript

    • Monitoring Your Brand with Google Alerts How to create custom Google Alerts to track mentions of your brand across the internet By: John Jacob Lloyd
    • What You Need
      • A topic (i.e. your brand) of interest
      • A working knowledge of Google search
      • A Google account (such as Gmail)
      Note: For this exercise, I will be using the Saxon Pub, a popular music venue located in Austin, TX
    • Determine Your Search Terms If you have a unique business name, sometimes an exact search will yield relevant results. Uh oh! There’s a business with a similar name. We’ll have to refine our search terms.
    • Refine Your Search Terms Because there was a “Saxon Publishers,” I used a search operator to filter out related results. By including the negative keyword [-publish], Google will exclude any results that have to do with publishing. I glanced at the results and was satisfied with the level of relevance. Now it’s time to set up my Google Alert.
    • Set Up Your Google Alert
      • http:// www.google.com /alerts
      • You’ll need to sign into your Google account (ex: Gmail).
      • Enter your refined search term.
      • Select these settings
      • Push “Create Alert”
      • Google will take you to Google Reader to view your feed.
    • View Your Feed You can visit Google Reader at any time to view updated results.
    • Other Feed Options
      • If you already use a feed reader, it should sync with your Google Reader. Your Google Alert feed will be delivered to your feed reader of choice.
      • If you are unfamiliar with RSS feeds or feed readers, learn about them here.
      • If you are curious, I use FeedDemon .
    • That’s It!
      • Now you’re well on your way to understanding how people interact with your brand online. Translate this knowledge into actionable intelligence.