Monitoring Your Brand with Google Alerts How to create custom Google Alerts to track mentions of your brand across the internet By: John Jacob Lloyd
What You Need <ul><li>A topic (i.e. your brand) of interest </li></ul><ul><li>A working knowledge of Google search </li></ul><ul><li>A Google account (such as Gmail) </li></ul>Note: For this exercise, I will be using the Saxon Pub, a popular music venue located in Austin, TX
Determine Your Search Terms If you have a unique business name, sometimes an exact search will yield relevant results. Uh oh! There’s a business with a similar name. We’ll have to refine our search terms.
Refine Your Search Terms Because there was a “Saxon Publishers,” I used a search operator to filter out related results. By including the negative keyword [-publish], Google will exclude any results that have to do with publishing. I glanced at the results and was satisfied with the level of relevance. Now it’s time to set up my Google Alert.
Set Up Your Google Alert <ul><li>http:// www.google.com /alerts </li></ul><ul><li>You’ll need to sign into your Google account (ex: Gmail). </li></ul><ul><li>Enter your refined search term. </li></ul><ul><li>Select these settings </li></ul><ul><li>Push “Create Alert” </li></ul><ul><li>Google will take you to Google Reader to view your feed. </li></ul>
View Your Feed You can visit Google Reader at any time to view updated results.
Other Feed Options <ul><li>If you already use a feed reader, it should sync with your Google Reader. Your Google Alert feed will be delivered to your feed reader of choice. </li></ul><ul><li>If you are unfamiliar with RSS feeds or feed readers, learn about them here. </li></ul><ul><li>If you are curious, I use FeedDemon . </li></ul>
That’s It! <ul><li>Now you’re well on your way to understanding how people interact with your brand online. Translate this knowledge into actionable intelligence. </li></ul>
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