Social Media For Business
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Social Media For Business

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Social Media For Business Social Media For Business Presentation Transcript

  • A Do-It-Yourselfer’s Guide to “Findability”
    Social Networking for Business
    Managing the Social Media Menagerie
  • Social Networking for Business
    Managing the Social Media Menagerie
    Social Networking vs. Social Media: The difference
    • Social Networking is linking and organizing of nodes (people, businesses, organization) by common interests, characteristics, stations, or situations.
    • Social Media refers to the use of technological tools and devices to share words, images, audio, and video within a given network, or the public at large.
  • Social Networking for Business
    Managing the Social Media Menagerie
    In short, Social Networking is the action,
    Social Media is the channel(s).
    View slide
  • Social Networking for Business
    Managing the Social Media Menagerie
    Now What?
    View slide
  • Social Networking for Business
    Managing the Social Media Menagerie
    Don’t Panic!
    • Have a plan
    • Be yourself
  • Social Networking for Business
    Managing the Social Media Menagerie
    And most importantly… Know that you have all the tools you need to tackle social media already.
  • Social Networking for Business
    Managing the Social Media Menagerie
    Agenda:
    • Getting Started & Statistical Ridiculousness
    • LinkedIn Basics
    • Facebook for Business
    • Tweeting for Traffic
    • Blogs, Feeds, and News
    • Advanced LinkedIn Techniques
  • Social Networking for Business
    Managing the Social Media Menagerie
    Twelve steps you (like, really you) can take to build your Social Media campaign, today.
  • Social Networking for Business
    Managing the Social Media Menagerie
    Statistical Ridiculousness:
    • 3 in 4 Americans visit Social Media Sites*
    • 50% of all LinkedIn Users are Business Decision Makers**
    • 120 million people visit Facebook EVERY DAY***
    • Monthly growth rate of Twitter from Jan ‘09 to Feb ’09
    1382%****
    • 73% of online users have read a blog*****
    • 45% of them have started their own*****
    *Forester – The Growth of Social Technology Adoption
    ** @plan Summer 2008 Report *** Facebook Internal Report**** Comscore 2009***** Universal McCann Study on Social Media Trends
  • Social Networking for Business
    Managing the Social Media Menagerie
    Where to Begin
  • Social Networking for Business
    Managing the Social Media Menagerie
    Step #1: Establish a username you can use on multiple platforms
    http://usernamecheck.com/
    Many Social networks will
    allow you to be identified, located, and referenced by a single consistent username.This can be extremely helpfulin building cross-network consistency.
  • Social Networking for Business
    Managing the Social Media Menagerie
    Usernames:
    • Short, memorable, identifiable
    • Incorporate your username into your social media urls wherever you can.
    Examples: http://username.wordpress.com
    http://linkedin.com/username
    http://twitter.com/username
    http://username.blogspot.com/
    http://facebook.com/username
  • Social Networking for Business
    Managing the Social Media Menagerie
    #2 Build your LinkedIn Profile
    Key Components:
    • Clear Descriptive headline
    • Descriptive profile (1st person please!)
    • Have a profile photo
    • Correct business names for work history
    • Import Contacts/Connections
    • Mirror your in-person networking efforts
    • Explore Second-Level Connections
    • Recommend your friends and colleagues
  • Social Networking for Business
    Managing the Social Media Menagerie
    Step #3: Integrate LinkedIn Groups
    International Referral Network LinkedIn Grouphttp://www.linkedin.com/groups?gid=126790
    Shameless Plug
  • Social Networking for Business
    Managing the Social Media Menagerie
    Groups Do’s and Don’ts:
    Do: Join groups by industry, geography, and interest
    Do: Participate, discuss, review, react
    Do: Lend your expertise
    Do: Share the wisdom of others
    Do: Join the IRN group!
    Shameless Plug
    Don’t: Join only groups related to your industry
    Don’t: JUST SIT THERE
    Don’t: Hesitate – Post! React! Interact!
  • Social Networking for Business
    Managing the Social Media Menagerie
    Step #4: Build your Facebook Profile
    Tips:
    • Be yourself! (in public )
    • Set your own business/personal boundaries
    • It’s OK to remind people what you do for a living.
    • What’s math got to do with it?
    Avg. # of Facebook Friends: 120
    X120
    14,400
  • Social Networking for Business
    Managing the Social Media Menagerie
    Step #5: Build your Facebook Business Page or Group
    • Fast, Free, and Functional
    • Great Second Home for Franchisees and Owner Agents
    • Highly Optimized for Search Traffic
    • Messages appear in your fans streams – easy to share
  • Social Networking for Business
    Managing the Social Media Menagerie
    Step #6: Get your Tweet on
    • 140 Characters – Get to the point
    • Url Shortening / Language Shortcuts
    • #Hash tags and trend following
    • Register yourself
    • Be yourself
    http://www.twitter.com/irnlink
  • Social Networking for Business
    Managing the Social Media Menagerie
    Step #6: Get your Tweet on
    Read Stream
    Write Stream
  • Social Networking for Business
    Managing the Social Media Menagerie
    Step #7: Rules to follow – (read: tips for productive following on Twitter)
    • A great intro to tweeting is following folks who post on-topic in your industry
    • React, respond, Re-Tweet
    • Follow your competition – Why not?
    • Follow your friends, colleagues, and locals
    • RT, DM, @ with a purpose
    • Use tools to manage
    • Twitter is 24/7 – you can’t be!
    http://www.tweetdeck.com
  • Social Networking for Business
    Managing the Social Media Menagerie
    Step #8: Tap into the New Media – Blogs, Feeds, Forums, Aggregators
    • Blogs offer news and opinion on subjects that impact your business… all businesses… seriously.
    • Blogs offer great fodder for on-topic discussion
    • Industry and topic-specific forums
    • Feeds and aggregators help you sort it all out.
  • Social Networking for Business
    Managing the Social Media Menagerie
    http://www.shoutback.com
    http://my.yahoo.com
  • Social Networking for Business
    Managing the Social Media Menagerie
    Step #9: Blog
    • Don’t over think it.
    • Stay on voice – not on topic
    • Read, React, Shed some light
    • It’s a blog not a manifesto
    http://sethgodin.typepad.com
  • Social Networking for Business
    Managing the Social Media Menagerie
    Step #10: Tweeting and Statusing for Traffic
  • Social Networking for Business
    Managing the Social Media Menagerie
    Step #11: LinkedIn Maximization – Advanced LinkedIn-ing
    • Blog integration
    • Moving from online to Offline
    • Creating Groups – What’s your calling
    • The House Genius and other friendly characters.
  • Social Networking for Business
    Managing the Social Media Menagerie
    Step #12: Mind your time
    • Confine your social marketing to time-based units
    • Tweet/Status when the muse strikes
    • Blog on beat.
    • Follow up on your in-person networking
  • Social Networking for Business
    Managing the Social Media Menagerie
    12 Steps to a social media campaign
    1.) Establish a username you can use on multiple platforms
    2.) Build a LinkedIn Profile
    3.) Integrate LinkedIn Groups
    4.) Build your Facebook profile
    5.) Build your Facebook Page or Group (Business)
    6.) Get your Tweet on
    7.) Build a quality list of Follows on Twitter
    8.) Tap into the New Media (Blogs, feeds, aggregators, forums)
    9.) Blog
    10.) Tweet and Status to build traffic
    11.) Maximize LinkedIn
    12.) Mind your time
  • Social Networking for Business
    Managing the Social Media Menagerie
    IRN Links you need to know:
    IRN Homepage
    http://www.irnlink.com
    IRN LinkedIn Grouphttp://www.linkedin.com/groups?gid=126790http://www.twitter.com/irnlink
    IRN Facebook Page
    http://www.facebook.com/home.php#/pages/International-Referral-Network/144209399032
    IRN Facebook Group
    http://www.facebook.com/home.php#/group.php?gid=136392371996
    IRN Twitter Accounthttp://www.twitter.com/irnlink
  • Social Networking for Business
    Managing the Social Media Menagerie
    Presenter Information:
    Jason JividenSanctuary Media Group330.315.5075http://www.sanctuarymg.comhttp://twitter.com/jjividenhttp://www.twitter.com/sanctuarymghttp://www.linkedin.com/jjividenhttp://jjividen.wordpress.comhttp://www.facebook.com/jjividenhttp://www.facebook.com/home.php#/pages/Sanctuary-Media-Group/110177303433
  • Social Networking for Business
    Managing the Social Media Menagerie
    Resources:
    http://econsultancy.com/blog/4671-q-a-marta-kagan-on-wtf-is-and-isn-t-social-media?utm_medium=email&utm_source=topic
    http://www.slideshare.net/mzkagan/what-the-fk-social-media
    http://mashable.com/2009/09/22/social-media-business/
    http://socialmediabzz.com/?p=42
    http://econsultancy.com/blog/3982-10-superb-social-media-presentations
    http://jjividen.wordpress.com/2009/08/03/7_reasons_to_build_your_facebook_business_page/
    http://jjividen.wordpress.com/2009/08/11/twitter-directories-for-seo/
    http://sethgodin.typepad.com/seths_blog/2008/04/write-like-a-bl.html
    http://econsultancy.com/blog/4327-20-+-mind-blowing-social-media-statistics
    http://www.technogati.com/how-to-be-more-interactive-in-twitter.html
  • Social Networking for Business
    Managing the Social Media Menagerie
    Helpful Links:
    http://www.shoutback.comhttp://my.yahoo.comhttp://sethgodin.typepad.comhttp://www.sanctuarymg.com
    Twitter Directories
    http://www.wefollow.comhttp://www.twellow.comhttp://www.justtweetit.comhttp://www.geofollow.comhttp://www.twitdir.comhttp://www.tweetfind.comhttp://loadedweb.com/twitter/