Social Media For Business
Upcoming SlideShare
Loading in...5
×
 

Social Media For Business

on

  • 1,298 views

 

Statistics

Views

Total Views
1,298
Views on SlideShare
1,297
Embed Views
1

Actions

Likes
2
Downloads
18
Comments
0

1 Embed 1

http://www.lmodules.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media For Business Social Media For Business Presentation Transcript

    • A Do-It-Yourselfer’s Guide to “Findability”
      Social Networking for Business
      Managing the Social Media Menagerie
    • Social Networking for Business
      Managing the Social Media Menagerie
      Social Networking vs. Social Media: The difference
      • Social Networking is linking and organizing of nodes (people, businesses, organization) by common interests, characteristics, stations, or situations.
      • Social Media refers to the use of technological tools and devices to share words, images, audio, and video within a given network, or the public at large.
    • Social Networking for Business
      Managing the Social Media Menagerie
      In short, Social Networking is the action,
      Social Media is the channel(s).
    • Social Networking for Business
      Managing the Social Media Menagerie
      Now What?
    • Social Networking for Business
      Managing the Social Media Menagerie
      Don’t Panic!
      • Have a plan
      • Be yourself
    • Social Networking for Business
      Managing the Social Media Menagerie
      And most importantly… Know that you have all the tools you need to tackle social media already.
    • Social Networking for Business
      Managing the Social Media Menagerie
      Agenda:
      • Getting Started & Statistical Ridiculousness
      • LinkedIn Basics
      • Facebook for Business
      • Tweeting for Traffic
      • Blogs, Feeds, and News
      • Advanced LinkedIn Techniques
    • Social Networking for Business
      Managing the Social Media Menagerie
      Twelve steps you (like, really you) can take to build your Social Media campaign, today.
    • Social Networking for Business
      Managing the Social Media Menagerie
      Statistical Ridiculousness:
      • 3 in 4 Americans visit Social Media Sites*
      • 50% of all LinkedIn Users are Business Decision Makers**
      • 120 million people visit Facebook EVERY DAY***
      • Monthly growth rate of Twitter from Jan ‘09 to Feb ’09
      1382%****
      • 73% of online users have read a blog*****
      • 45% of them have started their own*****
      *Forester – The Growth of Social Technology Adoption
      ** @plan Summer 2008 Report *** Facebook Internal Report**** Comscore 2009***** Universal McCann Study on Social Media Trends
    • Social Networking for Business
      Managing the Social Media Menagerie
      Where to Begin
    • Social Networking for Business
      Managing the Social Media Menagerie
      Step #1: Establish a username you can use on multiple platforms
      http://usernamecheck.com/
      Many Social networks will
      allow you to be identified, located, and referenced by a single consistent username.This can be extremely helpfulin building cross-network consistency.
    • Social Networking for Business
      Managing the Social Media Menagerie
      Usernames:
      • Short, memorable, identifiable
      • Incorporate your username into your social media urls wherever you can.
      Examples: http://username.wordpress.com
      http://linkedin.com/username
      http://twitter.com/username
      http://username.blogspot.com/
      http://facebook.com/username
    • Social Networking for Business
      Managing the Social Media Menagerie
      #2 Build your LinkedIn Profile
      Key Components:
      • Clear Descriptive headline
      • Descriptive profile (1st person please!)
      • Have a profile photo
      • Correct business names for work history
      • Import Contacts/Connections
      • Mirror your in-person networking efforts
      • Explore Second-Level Connections
      • Recommend your friends and colleagues
    • Social Networking for Business
      Managing the Social Media Menagerie
      Step #3: Integrate LinkedIn Groups
      International Referral Network LinkedIn Grouphttp://www.linkedin.com/groups?gid=126790
      Shameless Plug
    • Social Networking for Business
      Managing the Social Media Menagerie
      Groups Do’s and Don’ts:
      Do: Join groups by industry, geography, and interest
      Do: Participate, discuss, review, react
      Do: Lend your expertise
      Do: Share the wisdom of others
      Do: Join the IRN group!
      Shameless Plug
      Don’t: Join only groups related to your industry
      Don’t: JUST SIT THERE
      Don’t: Hesitate – Post! React! Interact!
    • Social Networking for Business
      Managing the Social Media Menagerie
      Step #4: Build your Facebook Profile
      Tips:
      • Be yourself! (in public )
      • Set your own business/personal boundaries
      • It’s OK to remind people what you do for a living.
      • What’s math got to do with it?
      Avg. # of Facebook Friends: 120
      X120
      14,400
    • Social Networking for Business
      Managing the Social Media Menagerie
      Step #5: Build your Facebook Business Page or Group
      • Fast, Free, and Functional
      • Great Second Home for Franchisees and Owner Agents
      • Highly Optimized for Search Traffic
      • Messages appear in your fans streams – easy to share
    • Social Networking for Business
      Managing the Social Media Menagerie
      Step #6: Get your Tweet on
      • 140 Characters – Get to the point
      • Url Shortening / Language Shortcuts
      • #Hash tags and trend following
      • Register yourself
      • Be yourself
      http://www.twitter.com/irnlink
    • Social Networking for Business
      Managing the Social Media Menagerie
      Step #6: Get your Tweet on
      Read Stream
      Write Stream
    • Social Networking for Business
      Managing the Social Media Menagerie
      Step #7: Rules to follow – (read: tips for productive following on Twitter)
      • A great intro to tweeting is following folks who post on-topic in your industry
      • React, respond, Re-Tweet
      • Follow your competition – Why not?
      • Follow your friends, colleagues, and locals
      • RT, DM, @ with a purpose
      • Use tools to manage
      • Twitter is 24/7 – you can’t be!
      http://www.tweetdeck.com
    • Social Networking for Business
      Managing the Social Media Menagerie
      Step #8: Tap into the New Media – Blogs, Feeds, Forums, Aggregators
      • Blogs offer news and opinion on subjects that impact your business… all businesses… seriously.
      • Blogs offer great fodder for on-topic discussion
      • Industry and topic-specific forums
      • Feeds and aggregators help you sort it all out.
    • Social Networking for Business
      Managing the Social Media Menagerie
      http://www.shoutback.com
      http://my.yahoo.com
    • Social Networking for Business
      Managing the Social Media Menagerie
      Step #9: Blog
      • Don’t over think it.
      • Stay on voice – not on topic
      • Read, React, Shed some light
      • It’s a blog not a manifesto
      http://sethgodin.typepad.com
    • Social Networking for Business
      Managing the Social Media Menagerie
      Step #10: Tweeting and Statusing for Traffic
    • Social Networking for Business
      Managing the Social Media Menagerie
      Step #11: LinkedIn Maximization – Advanced LinkedIn-ing
      • Blog integration
      • Moving from online to Offline
      • Creating Groups – What’s your calling
      • The House Genius and other friendly characters.
    • Social Networking for Business
      Managing the Social Media Menagerie
      Step #12: Mind your time
      • Confine your social marketing to time-based units
      • Tweet/Status when the muse strikes
      • Blog on beat.
      • Follow up on your in-person networking
    • Social Networking for Business
      Managing the Social Media Menagerie
      12 Steps to a social media campaign
      1.) Establish a username you can use on multiple platforms
      2.) Build a LinkedIn Profile
      3.) Integrate LinkedIn Groups
      4.) Build your Facebook profile
      5.) Build your Facebook Page or Group (Business)
      6.) Get your Tweet on
      7.) Build a quality list of Follows on Twitter
      8.) Tap into the New Media (Blogs, feeds, aggregators, forums)
      9.) Blog
      10.) Tweet and Status to build traffic
      11.) Maximize LinkedIn
      12.) Mind your time
    • Social Networking for Business
      Managing the Social Media Menagerie
      IRN Links you need to know:
      IRN Homepage
      http://www.irnlink.com
      IRN LinkedIn Grouphttp://www.linkedin.com/groups?gid=126790http://www.twitter.com/irnlink
      IRN Facebook Page
      http://www.facebook.com/home.php#/pages/International-Referral-Network/144209399032
      IRN Facebook Group
      http://www.facebook.com/home.php#/group.php?gid=136392371996
      IRN Twitter Accounthttp://www.twitter.com/irnlink
    • Social Networking for Business
      Managing the Social Media Menagerie
      Presenter Information:
      Jason JividenSanctuary Media Group330.315.5075http://www.sanctuarymg.comhttp://twitter.com/jjividenhttp://www.twitter.com/sanctuarymghttp://www.linkedin.com/jjividenhttp://jjividen.wordpress.comhttp://www.facebook.com/jjividenhttp://www.facebook.com/home.php#/pages/Sanctuary-Media-Group/110177303433
    • Social Networking for Business
      Managing the Social Media Menagerie
      Resources:
      http://econsultancy.com/blog/4671-q-a-marta-kagan-on-wtf-is-and-isn-t-social-media?utm_medium=email&utm_source=topic
      http://www.slideshare.net/mzkagan/what-the-fk-social-media
      http://mashable.com/2009/09/22/social-media-business/
      http://socialmediabzz.com/?p=42
      http://econsultancy.com/blog/3982-10-superb-social-media-presentations
      http://jjividen.wordpress.com/2009/08/03/7_reasons_to_build_your_facebook_business_page/
      http://jjividen.wordpress.com/2009/08/11/twitter-directories-for-seo/
      http://sethgodin.typepad.com/seths_blog/2008/04/write-like-a-bl.html
      http://econsultancy.com/blog/4327-20-+-mind-blowing-social-media-statistics
      http://www.technogati.com/how-to-be-more-interactive-in-twitter.html
    • Social Networking for Business
      Managing the Social Media Menagerie
      Helpful Links:
      http://www.shoutback.comhttp://my.yahoo.comhttp://sethgodin.typepad.comhttp://www.sanctuarymg.com
      Twitter Directories
      http://www.wefollow.comhttp://www.twellow.comhttp://www.justtweetit.comhttp://www.geofollow.comhttp://www.twitdir.comhttp://www.tweetfind.comhttp://loadedweb.com/twitter/