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A Do-It-Yourselfer’s Guide to “Findability”<br />Social Networking for Business<br />Managing the Social Media Menagerie<b...
Social Networking for Business<br />Managing the Social Media Menagerie<br />Social Networking vs. Social Media:  The diff...
Social Media refers to the use of technological tools and devices to share words, images, audio, and video within a given ...
Social Networking for Business<br />Managing the Social Media Menagerie<br />Now What?<br />
Social Networking for Business<br />Managing the Social Media Menagerie<br />Don’t Panic!<br /><ul><li>Have a plan
Be yourself</li></li></ul><li>Social Networking for Business<br />Managing the Social Media Menagerie<br />And most import...
Social Networking for Business<br />Managing the Social Media Menagerie<br />Agenda:<br /><ul><li>Getting Started & Statis...
  LinkedIn Basics
  Facebook for Business
  Tweeting for Traffic
  Blogs, Feeds, and News
  Advanced LinkedIn Techniques</li></li></ul><li>Social Networking for Business<br />					Managing the Social Media Menage...
Social Networking for Business<br />Managing the Social Media Menagerie<br />Statistical Ridiculousness:<br /><ul><li>  3 ...
 50% of all LinkedIn Users are Business Decision Makers**
 120 million people visit Facebook EVERY DAY***
 Monthly growth rate of Twitter from Jan ‘09 to Feb ’09 </li></ul>			1382%****<br /><ul><li>  73% of online users have rea...
  45% of them have started their own*****</li></ul>*Forester – The Growth of Social Technology Adoption<br />** @plan Summ...
Social Networking for Business<br />Managing the Social Media Menagerie<br />Where to Begin<br />
Social Networking for Business<br />Managing the Social Media Menagerie<br />Step #1: Establish a username you can use on ...
Social Networking for Business<br />Managing the Social Media Menagerie<br />Usernames: <br /><ul><li>  Short, memorable, ...
  Incorporate your username into your social media 	urls wherever you can.</li></ul>Examples:	http://username.wordpress.co...
Social Networking for Business<br />Managing the Social Media Menagerie<br />#2  Build your LinkedIn Profile<br />Key Comp...
 Descriptive profile (1st person please!)
 Have a profile photo
  Correct business names for work history
 Import Contacts/Connections
 Mirror your in-person networking efforts
 Explore Second-Level Connections
 Recommend your friends and colleagues</li></li></ul><li>Social Networking for Business<br />Managing the Social Media Men...
Social Networking for Business<br />Managing the Social Media Menagerie<br />Groups Do’s and Don’ts:<br />	Do: Join groups...
Social Networking for Business<br />Managing the Social Media Menagerie<br />Step #4:  Build your Facebook Profile<br />Ti...
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Social Media For Business

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  1. 1. A Do-It-Yourselfer’s Guide to “Findability”<br />Social Networking for Business<br />Managing the Social Media Menagerie<br />
  2. 2. Social Networking for Business<br />Managing the Social Media Menagerie<br />Social Networking vs. Social Media: The difference<br /><ul><li>Social Networking is linking and organizing of nodes (people, businesses, organization) by common interests, characteristics, stations, or situations.
  3. 3. Social Media refers to the use of technological tools and devices to share words, images, audio, and video within a given network, or the public at large.</li></li></ul><li>Social Networking for Business<br />Managing the Social Media Menagerie<br />In short, Social Networking is the action, <br />Social Media is the channel(s).<br />
  4. 4. Social Networking for Business<br />Managing the Social Media Menagerie<br />Now What?<br />
  5. 5. Social Networking for Business<br />Managing the Social Media Menagerie<br />Don’t Panic!<br /><ul><li>Have a plan
  6. 6. Be yourself</li></li></ul><li>Social Networking for Business<br />Managing the Social Media Menagerie<br />And most importantly… Know that you have all the tools you need to tackle social media already.<br />
  7. 7. Social Networking for Business<br />Managing the Social Media Menagerie<br />Agenda:<br /><ul><li>Getting Started & Statistical Ridiculousness
  8. 8. LinkedIn Basics
  9. 9. Facebook for Business
  10. 10. Tweeting for Traffic
  11. 11. Blogs, Feeds, and News
  12. 12. Advanced LinkedIn Techniques</li></li></ul><li>Social Networking for Business<br /> Managing the Social Media Menagerie<br />Twelve steps you (like, really you) can take to build your Social Media campaign, today. <br />
  13. 13. Social Networking for Business<br />Managing the Social Media Menagerie<br />Statistical Ridiculousness:<br /><ul><li> 3 in 4 Americans visit Social Media Sites*
  14. 14. 50% of all LinkedIn Users are Business Decision Makers**
  15. 15. 120 million people visit Facebook EVERY DAY***
  16. 16. Monthly growth rate of Twitter from Jan ‘09 to Feb ’09 </li></ul> 1382%****<br /><ul><li> 73% of online users have read a blog*****
  17. 17. 45% of them have started their own*****</li></ul>*Forester – The Growth of Social Technology Adoption<br />** @plan Summer 2008 Report *** Facebook Internal Report**** Comscore 2009***** Universal McCann Study on Social Media Trends<br />
  18. 18. Social Networking for Business<br />Managing the Social Media Menagerie<br />Where to Begin<br />
  19. 19. Social Networking for Business<br />Managing the Social Media Menagerie<br />Step #1: Establish a username you can use on multiple platforms<br />http://usernamecheck.com/<br />Many Social networks will <br />allow you to be identified, located, and referenced by a single consistent username.This can be extremely helpfulin building cross-network consistency.<br />
  20. 20. Social Networking for Business<br />Managing the Social Media Menagerie<br />Usernames: <br /><ul><li> Short, memorable, identifiable
  21. 21. Incorporate your username into your social media urls wherever you can.</li></ul>Examples: http://username.wordpress.com<br />http://linkedin.com/username<br />http://twitter.com/username<br />http://username.blogspot.com/<br />http://facebook.com/username<br />
  22. 22. Social Networking for Business<br />Managing the Social Media Menagerie<br />#2 Build your LinkedIn Profile<br />Key Components:<br /><ul><li> Clear Descriptive headline
  23. 23. Descriptive profile (1st person please!)
  24. 24. Have a profile photo
  25. 25. Correct business names for work history
  26. 26. Import Contacts/Connections
  27. 27. Mirror your in-person networking efforts
  28. 28. Explore Second-Level Connections
  29. 29. Recommend your friends and colleagues</li></li></ul><li>Social Networking for Business<br />Managing the Social Media Menagerie<br />Step #3: Integrate LinkedIn Groups<br />International Referral Network LinkedIn Grouphttp://www.linkedin.com/groups?gid=126790<br />Shameless Plug<br />
  30. 30. Social Networking for Business<br />Managing the Social Media Menagerie<br />Groups Do’s and Don’ts:<br /> Do: Join groups by industry, geography, and interest<br /> Do: Participate, discuss, review, react<br />Do: Lend your expertise<br /> Do: Share the wisdom of others<br />Do: Join the IRN group!<br />Shameless Plug<br /> Don’t: Join only groups related to your industry<br /> Don’t: JUST SIT THERE<br /> Don’t: Hesitate – Post! React! Interact!<br />
  31. 31. Social Networking for Business<br />Managing the Social Media Menagerie<br />Step #4: Build your Facebook Profile<br />Tips: <br /><ul><li> Be yourself! (in public )
  32. 32. Set your own business/personal boundaries
  33. 33. It’s OK to remind people what you do for a living.
  34. 34. What’s math got to do with it? </li></ul>Avg. # of Facebook Friends: 120<br />X120<br /> 14,400<br />
  35. 35. Social Networking for Business<br />Managing the Social Media Menagerie<br />Step #5: Build your Facebook Business Page or Group<br /><ul><li> Fast, Free, and Functional
  36. 36. Great Second Home for Franchisees and Owner Agents
  37. 37. Highly Optimized for Search Traffic
  38. 38. Messages appear in your fans streams – easy to share</li></li></ul><li>Social Networking for Business<br />Managing the Social Media Menagerie<br />Step #6: Get your Tweet on<br /><ul><li> 140 Characters – Get to the point
  39. 39. Url Shortening / Language Shortcuts
  40. 40. #Hash tags and trend following
  41. 41. Register yourself
  42. 42. Be yourself</li></ul>http://www.twitter.com/irnlink<br />
  43. 43. Social Networking for Business<br />Managing the Social Media Menagerie<br />Step #6: Get your Tweet on<br />Read Stream<br />Write Stream<br />
  44. 44. Social Networking for Business<br />Managing the Social Media Menagerie<br />Step #7: Rules to follow – (read: tips for productive following on Twitter)<br /><ul><li> A great intro to tweeting is following folks who post on-topic in your industry
  45. 45. React, respond, Re-Tweet
  46. 46. Follow your competition – Why not?
  47. 47. Follow your friends, colleagues, and locals
  48. 48. RT, DM, @ with a purpose
  49. 49. Use tools to manage
  50. 50. Twitter is 24/7 – you can’t be!</li></ul>http://www.tweetdeck.com<br />
  51. 51. Social Networking for Business<br />Managing the Social Media Menagerie<br />Step #8: Tap into the New Media – Blogs, Feeds, Forums, Aggregators<br /><ul><li> Blogs offer news and opinion on subjects that impact your business… all businesses… seriously.
  52. 52. Blogs offer great fodder for on-topic discussion
  53. 53. Industry and topic-specific forums
  54. 54. Feeds and aggregators help you sort it all out.</li></li></ul><li>Social Networking for Business<br /> Managing the Social Media Menagerie<br />http://www.shoutback.com<br />http://my.yahoo.com<br />
  55. 55. Social Networking for Business<br />Managing the Social Media Menagerie<br />Step #9: Blog<br /><ul><li> Don’t over think it.
  56. 56. Stay on voice – not on topic
  57. 57. Read, React, Shed some light
  58. 58. It’s a blog not a manifesto</li></ul>http://sethgodin.typepad.com<br />
  59. 59. Social Networking for Business<br />Managing the Social Media Menagerie<br />Step #10: Tweeting and Statusing for Traffic<br />
  60. 60. Social Networking for Business<br />Managing the Social Media Menagerie<br />Step #11: LinkedIn Maximization – Advanced LinkedIn-ing<br /><ul><li> Blog integration
  61. 61. Moving from online to Offline
  62. 62. Creating Groups – What’s your calling
  63. 63. The House Genius and other friendly characters.</li></li></ul><li>Social Networking for Business<br />Managing the Social Media Menagerie<br />Step #12: Mind your time<br /><ul><li> Confine your social marketing to time-based units
  64. 64. Tweet/Status when the muse strikes
  65. 65. Blog on beat.
  66. 66. Follow up on your in-person networking </li></li></ul><li>Social Networking for Business<br />Managing the Social Media Menagerie<br />12 Steps to a social media campaign<br />1.) Establish a username you can use on multiple platforms<br />2.) Build a LinkedIn Profile<br />3.) Integrate LinkedIn Groups<br />4.) Build your Facebook profile<br />5.) Build your Facebook Page or Group (Business)<br />6.) Get your Tweet on<br />7.) Build a quality list of Follows on Twitter<br />8.) Tap into the New Media (Blogs, feeds, aggregators, forums)<br />9.) Blog<br />10.) Tweet and Status to build traffic<br />11.) Maximize LinkedIn<br />12.) Mind your time<br />
  67. 67. Social Networking for Business<br />Managing the Social Media Menagerie<br />IRN Links you need to know:<br />IRN Homepage<br />http://www.irnlink.com<br />IRN LinkedIn Grouphttp://www.linkedin.com/groups?gid=126790http://www.twitter.com/irnlink<br />IRN Facebook Page<br />http://www.facebook.com/home.php#/pages/International-Referral-Network/144209399032<br />IRN Facebook Group<br />http://www.facebook.com/home.php#/group.php?gid=136392371996<br />IRN Twitter Accounthttp://www.twitter.com/irnlink<br />
  68. 68. Social Networking for Business<br />Managing the Social Media Menagerie<br />Presenter Information:<br />Jason JividenSanctuary Media Group330.315.5075http://www.sanctuarymg.comhttp://twitter.com/jjividenhttp://www.twitter.com/sanctuarymghttp://www.linkedin.com/jjividenhttp://jjividen.wordpress.comhttp://www.facebook.com/jjividenhttp://www.facebook.com/home.php#/pages/Sanctuary-Media-Group/110177303433<br />
  69. 69. Social Networking for Business<br />Managing the Social Media Menagerie<br />Resources:<br />http://econsultancy.com/blog/4671-q-a-marta-kagan-on-wtf-is-and-isn-t-social-media?utm_medium=email&utm_source=topic<br />http://www.slideshare.net/mzkagan/what-the-fk-social-media<br />http://mashable.com/2009/09/22/social-media-business/<br />http://socialmediabzz.com/?p=42<br />http://econsultancy.com/blog/3982-10-superb-social-media-presentations<br />http://jjividen.wordpress.com/2009/08/03/7_reasons_to_build_your_facebook_business_page/<br />http://jjividen.wordpress.com/2009/08/11/twitter-directories-for-seo/<br />http://sethgodin.typepad.com/seths_blog/2008/04/write-like-a-bl.html<br />http://econsultancy.com/blog/4327-20-+-mind-blowing-social-media-statistics<br />http://www.technogati.com/how-to-be-more-interactive-in-twitter.html<br />
  70. 70. Social Networking for Business<br />Managing the Social Media Menagerie<br />Helpful Links:<br />http://www.shoutback.comhttp://my.yahoo.comhttp://sethgodin.typepad.comhttp://www.sanctuarymg.com<br />Twitter Directories<br />http://www.wefollow.comhttp://www.twellow.comhttp://www.justtweetit.comhttp://www.geofollow.comhttp://www.twitdir.comhttp://www.tweetfind.comhttp://loadedweb.com/twitter/<br />
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