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Starbucks PowerPoint Starbucks PowerPoint Presentation Transcript

  • Team Members Amanda Burton Joey Angela Burns Calhoun Jessie Jeremiah Hackney ComerStarbucks 10/31/2011
  • Table of Contents• Introduction: Then and Now• Mission Statement (1990-2008)• Ethics• SWOT Analysis – Strengths, Weaknesses, Opportunities, Threat• Strategies, Competition, Charts• Mission Statement (2008-Present)• Action Plan & Recommendations• Conclusion Starbucks 10/31/2011
  • Then…• First Starbucks opened in Seattle Washington• March 30, 1971• Jerry Baldwin-English Teacher• Gordon Bowker-Writer• Zev Siegh – History TeacherStarbucks 10/31/2011 View slide
  • Then…• Entrepreneur Howard Schultz joined the company in 1982• Director of Retail Operations and Marketing• Idea of selling beverages Starbucks 10/31/2011 View slide
  • Then…• April, 1984 first store to sell beverages was opened• Served 400 customers – over the 250 customer average at their best store• II Giornale Acquires Starbucks• Howard Schultz – Starbuck’s President and CEOStarbucks 10/31/2011
  • Now…• Worlds premier roaster and retailer of specialty coffee• 8,812 company-owned stores• 7,852 licensed stores in more than 50 countries Starbucks 10/31/2011
  • Now…• Annual sales of about $10 billion as of April 2010• Sell : beverages, pastries, whole bean coffee, ground coffee, and coffee-related productsStarbucks 10/31/2011
  • Mission Statement 1990 – October 2008• Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.Starbucks 10/31/2011
  • EthicsStarbucks™ Shared Planet™ is committed to doing businessresponsibly. A better way to help each other and the planet.Starbucks 10/31/2011
  • SWOT Analysis Strengths Strategies Weaknesses Threats OpportunitiesStarbucks 10/31/2011
  • Strengths• Leading retailer and roaster for brand specialty coffee in the world• Known for providing superior products and services• Number 7 on Fortune Magazines "100 Best Companies to Work For" for 2008• Consistent high quality of service• Limited number of strong competitors• High market share and market growth Starbucks 10/31/2011
  • Weaknesses• High pricing because of the quality ingredients used• Starbucks refuses to guarantee that milk, beverages, chocolate, ice cream, and baked goods sold in the company’s stores are free of genetically- modified ingredients• Strong presence in the U.S. - more than three quarters of its cafes located in the domestic market• In order to reduce business risk, expansion is needed Starbucks 10/31/2011
  • Opportunities• High growth of economy and market in Indonesia, especially in urban areas• Could diverse their product not only in coffee• The potential employees are educated people which make it easier to train them• Strong financial support Starbucks 10/31/2011
  • Threats• Competitors and copycat brands could pose potential threats• Sentimental issue to the bad effect of coffee from society• Global financial crisis - makes people tend not to spend• Threats of substitute products and services such as colas, teas or juices that are sold in retails• Exposed to rises in the cost of coffee and dairy products Starbucks 10/31/2011
  • Strategies• Maximize market penetration• Provide a relaxing social atmosphere• Offer high-quality products• Encourages a great working environment• Achieve profitability Starbucks 10/31/2011
  • Competition McDonalds Dunkin Donuts Second Cup New World Coffee Caribou CoffeeStarbucks 10/31/2011
  • Starbucks 10/31/2011
  • Starbucks 10/31/2011
  • Product DiversificationStarbucks 10/31/2011
  • Starbucks 10/31/2011
  • Starbucks 10/31/2011
  • SBUX (NASDAQ)Starbucks 10/31/2011
  • Mission Statement October 2008 - PresentStarbucks 10/31/2011
  • Action Plan & Recommendations• Enhance atmosphere – Entertainment to attract more customers• Increase marketing• Advertise• Sales promotions• Promote healthy products Starbucks 10/31/2011
  • Work CitedOur Relationships. (n.d.). Extending our reach one relationship at a time.. Retrieved October 27, 2011, from more/relationshipsPeople, W. A., Learning, W. C., Customers, s. t., (employees), p., & Suppliers.. (2011, October 11). Responsibility | Starbucks Coffee Company. Starbucks Coffee Company. Retrieved October 20, 2011, from to offer a juicier menu?. (n.d.). Entertainment | Recipes | Love | Contests | Beauty | Parenting. Retrieved October 28, 2011, from a-jucier-menuThompson, A., & Shah, A. (n.d.). Starbucks Strategy and Internal Initiatives to Return to Profitable Growth. Global Business Strategy Simulation Game. Retrieved October 25, 2011, from Starbucks 10/31/2011