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  • 1. Jim RichardsonJim Richardson coordinated “Follow a Museum” day in 2010 to raise awareness of museums in social media
  • 2.  Focus on one social media platform at a time Three things to consider: 1. What the social media is trying to accomplish 2. Who the audience will be 3. If the platform will allow the museum to achieve its goals
  • 3.  First museum on Flickr Flickr, Twitter, Facebook, Google+
  • 4.  Goal to online presence is to be “where the audience is already living” Susan Spero Tech-savvy curators promote a user- friendly environment
  • 5.  “Museums are media producers.” Jasper Visser Use the conversion rate idea: • Compel the audience to familiarize themselves with museum social media
  • 6.  Social media can help museums create connections Social media can be described as an education department Use Twittercruiting to invite scientists and interns to join museum“Organizations run more effectively and efficiently when they embrace technology” Colleen
  • 7.  Have policy in place to minimize and resolve incidents Webmaster reserves the right to remove some or all posts Policy is a living document Setup methods to measure how good the social media tools are doing
  • 8.  Powerhouse museum – serves as example for others to setup their own guidelines Online policy database by Chris Bourdeaux
  • 9.  Boudreaux, C. (2012). Social Media Governance. Retrieved from http://socialmediagovernance.com/policies.php?f=5 Dilenschneider, C. (2010, August 2). Museums and Cultural Nonprofits: Social Media Doesnt Belong to the Marketing Department. Retrieved from http://colleendilen.com/2010/08/02/museums-social- media-doesnt-belong-to- the-marketing-department/ Jasper, V. (2011, May 29). The Museum of the Future: Integrated Media Strategies for Museums. Retrieved from http://themuseumofthefuture.com/2011/05/29/integrated-media-strategies-for-museums/ Richardson, J. (2011, September 26). Creating Social Media Guidelines for a Museum. Retrieved from http://www.museumnext.org/2010/blog/creating_social_media_guidelines_for_a_museum Richardson, J. (2011, August 17). Developing a Social Media Strategy. Retrieved from http://www.museumnext.org/2010/blog/developing-a-social-media-strategy Richardson, J. (2010). Follow a Museum Day. Retrieved from http://www.followamuseum.com/ Spero, S. (2009, August 30). Morning Coffe and On-line Metrics. Retrieved from http://westmuse.wordpress.com/2009/08/30/morning-coffee-and-on-line-metrics/ Van Over, G. (2012, May). Develop Social-Media Policy – Adhere to These Guidelines to Avoid Certain Online Pitfalls. WARDSAUTO DealerBusiness.