HR 102
    HR & Administrative
         Aspects of
        Social Media



   Social Media Conference
Frederick Chamber of...
What Will We Cover
What Will We Cover


Who is responsible for an
organization’s social media outreach?
What Will We Cover


Who is responsible for an
organization’s social media outreach?

How will employees contribute?
What Will We Cover


Who is responsible for an
organization’s social media outreach?

How will employees contribute?

Shou...
What Will We Cover


Who is responsible for an
organization’s social media outreach?

How will employees contribute?

Shou...
Social Media on
  the Organization Level

Social Media Tools for Business
Social Media on
  the Organization Level

Social Media Tools for Business

  Company/Employee Twitter accounts
Social Media on
  the Organization Level

Social Media Tools for Business

  Company/Employee Twitter accounts

  Company/...
Social Media on
  the Organization Level

Social Media Tools for Business

  Company/Employee Twitter accounts

  Company/...
Social Media on
  the Organization Level

Social Media Tools for Business

  Company/Employee Twitter accounts

  Company/...
Benefits of Embracing Social
            Media
Benefits of Embracing Social
            Media


  Search Engine Optimization (SEO)
Benefits of Embracing Social
            Media


  Search Engine Optimization (SEO)

  Thought leadership
Benefits of Embracing Social
            Media


  Search Engine Optimization (SEO)

  Thought leadership

  Humanizing
Benefits of Embracing Social
            Media


  Search Engine Optimization (SEO)

  Thought leadership

  Humanizing

 ...
Some Great Examples

Dell
Some Great Examples

Dell
Some Great Examples

Dell
Some Great Examples

Dell
Some Great Examples

Zappos
Some Great Examples

Zappos
Some Great Examples

Zappos
Some Great Examples

Zappos
Who is Responsible for an Organizations
            Social Outreach
Who is Responsible for an Organizations
            Social Outreach


  EVERYONE !
Who is Responsible for an Organizations
            Social Outreach


  EVERYONE !

    When an organization becomes
    i...
Who is Responsible for an Organizations
            Social Outreach


  However ...
Who is Responsible for an Organizations
            Social Outreach


  However ...

    The Management chain needs to set...
Who is Responsible for an Organizations
            Social Outreach


  However ...

    The Management chain needs to set...
Who is Responsible for an Organizations
            Social Outreach


  However ...

    The Management chain needs to set...
How Will Employees Contribute
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better


Ways to contribute
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better


Ways to contribute...
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better


Ways to contribute...
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better


Ways to contribute...
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better


Ways to contribute...
How Will Employees Contribute

Make it Fun! Not a job requirement
and the results will be much better


Ways to contribute...
Should Employees Discuss Their Work
              Online?
Should Employees Discuss Their Work
              Online?

Yes, of course !
Should Employees Discuss Their Work
              Online?

Yes, of course !

  Set the rules up front
Should Employees Discuss Their Work
              Online?

Yes, of course !

  Set the rules up front

  Common sense shou...
Should Employees Discuss Their Work
              Online?

Yes, of course !

  Set the rules up front

  Common sense shou...
Should Employees Discuss Their Work
              Online?

Yes, of course !

  Set the rules up front

  Common sense shou...
Questions ??
Contact Info

Jimmy Gardner

  jimmy@jimmygardner.com

  http://eastcoastblogging.com

  http://2plus11.com

  Twitter: jj...
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Fred S M C

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  • Just quickly cover the questions posed by the event literature
  • Just quickly cover the questions posed by the event literature
  • Just quickly cover the questions posed by the event literature
  • Just quickly cover the questions posed by the event literature

  • Touch on community managers
    Justin Thorpe - Clearspring

  • Touch on community managers
    Justin Thorpe - Clearspring

  • Touch on community managers
    Justin Thorpe - Clearspring

  • Touch on community managers
    Justin Thorpe - Clearspring

  • Touch on community managers
    Justin Thorpe - Clearspring

  • ** SEO - by having your organizations name out there it optimizes SEO. Use terminology that will optimize traffic back to you

    ** Helps you in positioning yourself as an expert in the field.

    ** Puts a human face on your company

    ** Its Free ! You are just investing your time
    s

  • ** SEO - by having your organizations name out there it optimizes SEO. Use terminology that will optimize traffic back to you

    ** Helps you in positioning yourself as an expert in the field.

    ** Puts a human face on your company

    ** Its Free ! You are just investing your time
    s

  • ** SEO - by having your organizations name out there it optimizes SEO. Use terminology that will optimize traffic back to you

    ** Helps you in positioning yourself as an expert in the field.

    ** Puts a human face on your company

    ** Its Free ! You are just investing your time
    s

  • ** SEO - by having your organizations name out there it optimizes SEO. Use terminology that will optimize traffic back to you

    ** Helps you in positioning yourself as an expert in the field.

    ** Puts a human face on your company

    ** Its Free ! You are just investing your time
    s

  • More business like but still reaching out into the community

  • More business like but still reaching out into the community

  • More business like but still reaching out into the community

  • The premiere use of social media tools is Zappos. They are leaps and bounds ahead of others in the space

    Their CEO Tony Hsieh is well known and invites his employees to really get out there and participate.

    Almost fanatical about it


  • The premiere use of social media tools is Zappos. They are leaps and bounds ahead of others in the space

    Their CEO Tony Hsieh is well known and invites his employees to really get out there and participate.

    Almost fanatical about it


  • The premiere use of social media tools is Zappos. They are leaps and bounds ahead of others in the space

    Their CEO Tony Hsieh is well known and invites his employees to really get out there and participate.

    Almost fanatical about it



  • 1. It is upon the management chain to set guidelines up front.
    2. Don’t let it get too far along, and/or out of hand before trying to implement policies
    3. These policies don’t need to make people scared, rather set the rules up front to let everyone know what is accepted and what is not

  • 1. It is upon the management chain to set guidelines up front.
    2. Don’t let it get too far along, and/or out of hand before trying to implement policies
    3. These policies don’t need to make people scared, rather set the rules up front to let everyone know what is accepted and what is not

  • 1. It is upon the management chain to set guidelines up front.
    2. Don’t let it get too far along, and/or out of hand before trying to implement policies
    3. These policies don’t need to make people scared, rather set the rules up front to let everyone know what is accepted and what is not

  • 1. It is upon the management chain to set guidelines up front.
    2. Don’t let it get too far along, and/or out of hand before trying to implement policies
    3. These policies don’t need to make people scared, rather set the rules up front to let everyone know what is accepted and what is not


  • ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes

    ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.

    ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation

  • ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes

    ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.

    ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation

  • ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes

    ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.

    ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation

  • ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes

    ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.

    ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation

  • ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes

    ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.

    ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation

  • ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes

    ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.

    ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation

  • ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes

    ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.

    ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation

  • ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes

    ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.

    ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation

  • ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes

    ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.

    ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation

  • ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes

    ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.

    ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation

  • ** Making it fun, puts a human face on your organization, making you much more authentic in the consumers eyes

    ** Write about related items as well, don’t limit yourself to one track it will broaden your audience and in doing so possibly broaden your customer base.

    ** Let them follow the conversation to other places. Comments on other blog posts, twitter , etc. This develops your brand presence and can bring people back to your site where you can then control ther conversation

  • ** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them

    ** You (the company) control the conversation in the space

    ** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest

  • ** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them

    ** You (the company) control the conversation in the space

    ** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest

  • ** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them

    ** You (the company) control the conversation in the space

    ** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest

  • ** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them

    ** You (the company) control the conversation in the space

    ** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest

  • ** The rules set will remove any ambiguity. If there are topics that are off limits, make sure everyone knows them

    ** You (the company) control the conversation in the space

    ** I am a big fan of CEO and other management blogging, setting the tone and letting that tone trickle down to the rest


  • Fred S M C

    1. 1. HR 102 HR & Administrative Aspects of Social Media Social Media Conference Frederick Chamber of Commerce Jimmy Gardner
    2. 2. What Will We Cover
    3. 3. What Will We Cover Who is responsible for an organization’s social media outreach?
    4. 4. What Will We Cover Who is responsible for an organization’s social media outreach? How will employees contribute?
    5. 5. What Will We Cover Who is responsible for an organization’s social media outreach? How will employees contribute? Should employees discuss their work online?
    6. 6. What Will We Cover Who is responsible for an organization’s social media outreach? How will employees contribute? Should employees discuss their work online? Questions ?
    7. 7. Social Media on the Organization Level Social Media Tools for Business
    8. 8. Social Media on the Organization Level Social Media Tools for Business Company/Employee Twitter accounts
    9. 9. Social Media on the Organization Level Social Media Tools for Business Company/Employee Twitter accounts Company/Employee Blogs
    10. 10. Social Media on the Organization Level Social Media Tools for Business Company/Employee Twitter accounts Company/Employee Blogs Facebook Pages/Accounts
    11. 11. Social Media on the Organization Level Social Media Tools for Business Company/Employee Twitter accounts Company/Employee Blogs Facebook Pages/Accounts Community Managers
    12. 12. Benefits of Embracing Social Media
    13. 13. Benefits of Embracing Social Media Search Engine Optimization (SEO)
    14. 14. Benefits of Embracing Social Media Search Engine Optimization (SEO) Thought leadership
    15. 15. Benefits of Embracing Social Media Search Engine Optimization (SEO) Thought leadership Humanizing
    16. 16. Benefits of Embracing Social Media Search Engine Optimization (SEO) Thought leadership Humanizing ROI (Return on Investment)
    17. 17. Some Great Examples Dell
    18. 18. Some Great Examples Dell
    19. 19. Some Great Examples Dell
    20. 20. Some Great Examples Dell
    21. 21. Some Great Examples Zappos
    22. 22. Some Great Examples Zappos
    23. 23. Some Great Examples Zappos
    24. 24. Some Great Examples Zappos
    25. 25. Who is Responsible for an Organizations Social Outreach
    26. 26. Who is Responsible for an Organizations Social Outreach EVERYONE !
    27. 27. Who is Responsible for an Organizations Social Outreach EVERYONE ! When an organization becomes involved in social media, everyone from the CEO to an assistant who blogs, comments, or twitters in the “name” of the company are in essence the face of the organization
    28. 28. Who is Responsible for an Organizations Social Outreach However ...
    29. 29. Who is Responsible for an Organizations Social Outreach However ... The Management chain needs to set the rules of engagement and guidelines up front.
    30. 30. Who is Responsible for an Organizations Social Outreach However ... The Management chain needs to set the rules of engagement and guidelines up front. WebWorkerDaily http://webworkerdaily.com
    31. 31. Who is Responsible for an Organizations Social Outreach However ... The Management chain needs to set the rules of engagement and guidelines up front.
    32. 32. How Will Employees Contribute
    33. 33. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better
    34. 34. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better
    35. 35. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better
    36. 36. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better
    37. 37. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better
    38. 38. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better Ways to contribute
    39. 39. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better Ways to contribute Employee Twitter accounts
    40. 40. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better Ways to contribute Employee Twitter accounts
    41. 41. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better Ways to contribute Employee Twitter accounts
    42. 42. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better Ways to contribute Employee Twitter accounts Write blog posts on the company blog
    43. 43. How Will Employees Contribute Make it Fun! Not a job requirement and the results will be much better Ways to contribute Employee Twitter accounts Write blog posts on the company blog Allow them to be part of the conversation
    44. 44. Should Employees Discuss Their Work Online?
    45. 45. Should Employees Discuss Their Work Online? Yes, of course !
    46. 46. Should Employees Discuss Their Work Online? Yes, of course ! Set the rules up front
    47. 47. Should Employees Discuss Their Work Online? Yes, of course ! Set the rules up front Common sense should rule, but the guidelines will remove the ambiguity
    48. 48. Should Employees Discuss Their Work Online? Yes, of course ! Set the rules up front Common sense should rule, but the guidelines will remove the ambiguity Allow them to be your organization’s ambassadors
    49. 49. Should Employees Discuss Their Work Online? Yes, of course ! Set the rules up front Common sense should rule, but the guidelines will remove the ambiguity Allow them to be your organization’s ambassadors Trickle Down Theory (CEO on down)
    50. 50. Questions ??
    51. 51. Contact Info Jimmy Gardner jimmy@jimmygardner.com http://eastcoastblogging.com http://2plus11.com Twitter: jjgardner3 Facebook: jjgardner3 301.875.3602
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