What is it?Virtual pin boards• Lets you organise and share images and movies you find on the web or upload.• People use pinboards to curate images of things they like into niche groups.• Many use it to organise weddings, collect recipes and design homes….in their heads
The opposite of Facebook Not what I am doing now – It’s what I wish I was doing It is aspirational
How else can I use it?• You can browse pinboards created by other people.• To discover new things and get inspiration from people who share your interests.• Create groups and contribute to others groups I LOVE this!!!
Connects people throughshared interests and interesting imagery
What you won’t find• Foursquare*• Status updates*• Applications*• Mafia Wars*• Spam*• Many men**Some commentators say this is why people, especially women, are sharing more
What you will find• Craft• Female fashion• Food• Cats (and dogs)• Mostly women (83% female in USA)
What sort of images?• Iconic• Cool• Funny• Sharp• Clever• Creative• Well taken photos• Brilliantly created graphics
User demographicsbetween USA and UKvary considerably.Source http://visual.ly/pinterest-usa-vs-uk
Some more stats• 10m users, 2m active each day (USA)• Growing at 145% in 2012• Users spend 72 mins a day• More referral traffic than YouTube + LinkedIn + Google+• 80% of pins are re-pins, meaning it is viral• Appears to be more sticky that Twitter (keeps users) http://www.slideshare.net/gregfromparis/pinterest-for-business
(followers) Big brands?• Etsy (53,784)• Real Simple (34,517)• HGTV (17,824) Do you spot anything here?• Nordstrom (9,886)• West Elm (11,547)• ModCloth (11,813)• Whole Foods (14,217)• Better Homes and Gardens (15,127)• Kate Spade (16,371)http://www.prdaily.com/Main/Articles/10905.aspx
So what does this mean for B2B business? Most content B2B produce is not visualThis is the sort of thing you find when searching for IBM
Thoughts on B2B use• Great for capturing your • Don’t just use Pinterest to brand identity and spirit build your social world• Promote the things your • Don’t use it to advertise brand stands for • Don’t push your products• Find who is sharing your • Stock footage won’t cut it content• Put imagery into your communication plan• Crowdsource using shared groups• Play with it
Big tipIt’s more about allowing people to find your content interesting than beingactive and pushing a message.. Pushing a message will fail.You don’t decide what is interesting, the community does.If something needs pushing, it ain’t viral.Remember this guy? He isn’t from IBM.http://pinterest.com/ryan_locke/ibm/
Pin Etiquette• Be nice• Credit your sources• Avoid self promotion• Report objectionable material• Tell us how to make it better http://pinterest.com/about/etiquette/
When you find something you like..Use the “Pin it” button
1. Click the “Pin it” button in your browsertoolbar Adding a pin 2. Select the image 4. Looks like this 3. Select which board to pin it to, add a description
Closer lookat a pin‘Repin’ it to your own board Clicking image takes and/or ‘Like’ it you to the original page – which is where it can drive traffic to your website Visitors can comment.. duh Who originally pinned it Who else pinned this? You might like to follow them or one of their boards – get connected
SourceHow to master Pinterest for B2B marketingPinterest for BusinessWhy Pinterest is Addictive17 Stats about Pinterest
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