DMF 2011, The future of digital marketing final

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DMF 2011, The future of digital marketing final

  1. 1. The Future of Digital Marketing by Jos Jelier @jjeliervrijdag 2 december 2011
  2. 2. vrijdag 2 december 2011 1997
  3. 3. Permission Marketing “...engaging the customer in a dialogue - an interactive relationship“vrijdag 2 december 2011
  4. 4. vrijdag 2 december 2011
  5. 5. Interruption marketing • sending (commercial) messages to your public without explicit permission • tv, magazines, banners, unsollicited e- mail, bumper stickers, toiletvrijdag 2 december 2011
  6. 6. Interruption marketingvrijdag 2 december 2011
  7. 7. © Seth Godinvrijdag 2 december 2011
  8. 8. vrijdag 2 december 2011
  9. 9. vrijdag 2 december 2011
  10. 10. Permission oices C h ilable Ava Avail able A ttent ion ( time ) Time © Seth Godinvrijdag 2 december 2011
  11. 11. vrijdag 2 december 2011
  12. 12. vrijdag 2 december 2011
  13. 13. How? • Thanks Philip and Seth • Great vision, but... H o w ?vrijdag 2 december 2011
  14. 14. Serious challenges • Interruption marketing loses its effect • Ads, Mailings, banners, print, etc. • We need to apply • Permission marketing • Marketing 3.0vrijdag 2 december 2011
  15. 15. vrijdag 2 december 2011
  16. 16. Internal Website External client portal Mailings Letters Intranet Mailings Forum Facebook Social Media Microbloggingvrijdag 2 december 2011
  17. 17. vrijdag 2 december 2011
  18. 18. CMS Out-dated CRM E-mailvrijdag 2 december 2011
  19. 19. p le Internal External o Website P e client portal Mailings Letters Intranet Mailings Forum Facebook Social Media Microblogging Co nte ntvrijdag 2 december 2011
  20. 20. Internal Website External client portal Mailings Letters Intranet Mailings Forum Facebook Social Media Microbloggingvrijdag 2 december 2011
  21. 21. Internal Website External client portal Mailings Letters Intranet Actueel (up-to-date) Mailings Forum Facebook Social Media Microblogging Beschikbaar (Available) Compleet (Complete) The web is the place for conversionvrijdag 2 december 2011
  22. 22. Internal FR EE Website client portal Mailings External RM Letters P Intranet Mailingseo ple :C Forum Facebook Social Media Microblogging Content: CMS Empower your organization to start the conversationvrijdag 2 december 2011
  23. 23. Thank you! @jjeliervrijdag 2 december 2011
  24. 24. Procurios Keynote Room Stand E27 Walk straight ahead, we’re on the left VIP Lounge Workshop Roomvrijdag 2 december 2011

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