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DMF 2011, The future of digital marketing final
 

DMF 2011, The future of digital marketing final

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    DMF 2011, The future of digital marketing final DMF 2011, The future of digital marketing final Presentation Transcript

    • The Future of Digital Marketing by Jos Jelier @jjeliervrijdag 2 december 2011
    • vrijdag 2 december 2011 1997
    • Permission Marketing “...engaging the customer in a dialogue - an interactive relationship“vrijdag 2 december 2011
    • vrijdag 2 december 2011
    • Interruption marketing • sending (commercial) messages to your public without explicit permission • tv, magazines, banners, unsollicited e- mail, bumper stickers, toiletvrijdag 2 december 2011
    • Interruption marketingvrijdag 2 december 2011
    • © Seth Godinvrijdag 2 december 2011
    • vrijdag 2 december 2011
    • vrijdag 2 december 2011
    • Permission oices C h ilable Ava Avail able A ttent ion ( time ) Time © Seth Godinvrijdag 2 december 2011
    • vrijdag 2 december 2011
    • vrijdag 2 december 2011
    • How? • Thanks Philip and Seth • Great vision, but... H o w ?vrijdag 2 december 2011
    • Serious challenges • Interruption marketing loses its effect • Ads, Mailings, banners, print, etc. • We need to apply • Permission marketing • Marketing 3.0vrijdag 2 december 2011
    • vrijdag 2 december 2011
    • Internal Website External client portal Mailings Letters Intranet Mailings Forum Facebook Social Media Microbloggingvrijdag 2 december 2011
    • vrijdag 2 december 2011
    • CMS Out-dated CRM E-mailvrijdag 2 december 2011
    • p le Internal External o Website P e client portal Mailings Letters Intranet Mailings Forum Facebook Social Media Microblogging Co nte ntvrijdag 2 december 2011
    • Internal Website External client portal Mailings Letters Intranet Mailings Forum Facebook Social Media Microbloggingvrijdag 2 december 2011
    • Internal Website External client portal Mailings Letters Intranet Actueel (up-to-date) Mailings Forum Facebook Social Media Microblogging Beschikbaar (Available) Compleet (Complete) The web is the place for conversionvrijdag 2 december 2011
    • Internal FR EE Website client portal Mailings External RM Letters P Intranet Mailingseo ple :C Forum Facebook Social Media Microblogging Content: CMS Empower your organization to start the conversationvrijdag 2 december 2011
    • Thank you! @jjeliervrijdag 2 december 2011
    • Procurios Keynote Room Stand E27 Walk straight ahead, we’re on the left VIP Lounge Workshop Roomvrijdag 2 december 2011