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Candidate Mapping: Finding Your Place Amongst the Candidates

by Justin Donaldson on Jul 09, 2008

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The process of voting for a candidate involves selecting an individual who best matches a personal system of...

The process of voting for a candidate involves selecting an individual who best matches a personal system of
values and beliefs. Typically, voters must select a candidate whom they believe fits their issue stances best by determining their approximate
similarity to the candidates on the issues, and cognitively positioning themselves amongst the candidates. We show in the context of our candidate
position data that the intrinsic dimensionality of candidate similarity in our data can be sufficiently expressed algorithmically in two dimensions
using Gower similarity and Sammon mapping. A participant study analyzes how voters choose to position themselves on this low dimensional
representation, and how this positioning is related to the position dictated by their actual responses to issues, as well as to their general
political stance.

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Candidate Mapping: Finding Your Place Amongst the Candidates — Presentation Transcript