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Candidate Mapping: Finding Your Place Amongst the Candidates
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Candidate Mapping: Finding Your Place Amongst the Candidates

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The process of voting for a candidate involves selecting an individual who best matches a personal system of …

The process of voting for a candidate involves selecting an individual who best matches a personal system of
values and beliefs. Typically, voters must select a candidate whom they believe fits their issue stances best by determining their approximate
similarity to the candidates on the issues, and cognitively positioning themselves amongst the candidates. We show in the context of our candidate
position data that the intrinsic dimensionality of candidate similarity in our data can be sufficiently expressed algorithmically in two dimensions
using Gower similarity and Sammon mapping. A participant study analyzes how voters choose to position themselves on this low dimensional
representation, and how this positioning is related to the position dictated by their actual responses to issues, as well as to their general
political stance.

Published in: Business, News & Politics

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  • 1. Candidate Mapping: Finding Your Place Amongst the Candidates Justin Donaldson and William Hazlewood Candidate Mapping: Finding Your Place Amongst the Candidates Justin Donaldson and William Hazlewood
  • 2. 1 Introduction Spatial Voting and Policy Space Motivation 2 Data and Methodology 2008 US Presidential Election Data Policy Space Methodology 3 Participant Study Study Overview Study Results Candidate Mapping: Finding Your Place Amongst the Candidates Justin Donaldson and William Hazlewood