Media uses and effects in stages of family life

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Media uses and effects in stages of family life

  1. 1. Media Uses and Effects in Stages of Family Life: A Family Development Perspective <br />John J. Davies<br />Douglas A. Gentile<br />
  2. 2. Family Development Theory<br />
  3. 3. Family Development Theory<br />Images: Tom Clare / FreeDigitalPhotos.net<br />
  4. 4. Measures<br />Media Use<br />Alternative Activities<br />Monitoring<br />Consistency<br />Media Knowledge<br />Media Effects<br />Higher scores = ‘healthier’ media habits <br />Higher scores = less influenced by media<br />Social modeling – celebrities<br />Social modeling – media characters<br />Persuasion – product purchase<br />Fright effects<br />
  5. 5. Samples<br />National Random<br />N = 527<br />Mail & telephone<br />55% response rate<br />2.18 children <br />78% married<br />76% White/Caucasian<br />All income & education levels <br />National Convenience<br />N = 1257<br />MediaWise training<br />2.17 children <br />88% married<br />84% White/Caucasian<br />Income & education skewed high<br />
  6. 6. H1: Decreasing Trend in Alternate Activities to Media<br />Random Sample<br />F = 67.48, p <.001<br /> Convenience Sample <br />F = 100.30, p < .001<br />
  7. 7. H2: Decreasing Trend in Healthy Media Use<br />Random Sample<br />F = 63.45, p <.001<br /> Convenience Sample <br />F = 70.06, p < .001<br />
  8. 8. H3: Decreasing Trend in Parental Monitoring<br />Random Sample<br />F = 17.83, p <.001<br /> Convenience Sample <br />F = 15.73, p < .001<br />
  9. 9. H4: Decreasing Trend in Consistency<br />Random Sample<br />F = 19.50, p <.001<br /> Convenience Sample <br />F = 10.24, p < .001<br />
  10. 10. H5: Increasing Trend in Knowledge of Media Effects<br />Random Sample<br />F = 4.80, p <.05<br /> Convenience Sample <br />F = .25, p = .78<br />
  11. 11. H6: Increasing Trend in Resistance to Media Effects<br />Random Sample<br />F = 26.20, p <.001<br /> Convenience Sample <br />F = 19.78, p < .001<br />
  12. 12. H7: Interaction between Family Stage and Presence of Siblings<br />
  13. 13. H7: Interaction between Family Stage and Presence of Siblings<br />
  14. 14. H7: Interaction between Family Stage and Presence of Siblings<br />
  15. 15. H7: Interaction between Family Stage and Presence of Siblings<br />
  16. 16. H7: Interaction between Family Stage and Presence of Siblings<br />
  17. 17. H7: Interaction between Family Stage and Presence of Siblings<br />
  18. 18. RQ1: Will siblings affect relation between media use and school performance?<br />Table 1. Predictors of School Performance in Multiple and Only-Child Families (National Sample).<br />Note. *p < .05, **p. < 01, ***p < .001.<br />
  19. 19. RQ1: Will siblings affect relation between media use and school performance?<br />Table 2. Predictors of School Performance in Multiple and Only-Child Families (Convenience Sample).<br />Note. *p < .05, **p. < 01, ***p < .001.<br />
  20. 20. Implications<br />Crucial transition: School-age children  teens<br />Multiple sibling families<br />Healthier media habits<br />Greater vulnerability to media effects<br />Resolving the contradiction<br />“What is the effect of media exposure?”<br />“How do events and changes in family structures alter media effects experienced by families?”<br />

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