Apple Inc Strategy<br /><ul><li>The “i“ in every Apple Product has become it’s trademark & marketing strategy.
Some believe the “i” represents personalization in products and services.</li></li></ul><li>Apple Innovations<br />Apple Inc. is ranked 35 out of the top 50 Fortune 500 companies.<br />Apple creates products that make life easier for the common businessman, musician, and technology buff.<br />These products consist of the imac, ipod, iphone and the newest addition to the Apple family the ipad.<br />
The Newest Creation: iCloud<br />Allows users to access their personal information from any computer. Eliminating a big part of the PC vs. Mac debate.<br />
Stages of iMarketing<br />iMarketing is a personalized marketing strategy aimed towards specific consumers.<br />This strategy includes:<br /><ul><li> Social Media
Target Marketing</li></li></ul><li>Word of Mouth Application<br />WOM App will become the leading form of marketing for the Apple company. This App will be an easily accessed buyer persona.<br />Consumers will be encouraged to give their opinions about all apple products, others who have this App will be able to see this information. (This will be a form of interviewing consumers for Apple performance records and improvements.<br />This is a form of Social Media. It will not only be available on Apple products but there will also be a website hub that can be accessed. <br />
Apple Sales 2nd Quarter<br />Budget for WOM<br />Application Development:<br />$100-$200 per hour.<br />Depending on the scope of work and the time it takes to create. It should cost no more than $100,000.<br />Google Adsense depends on the clicks per user.<br />Timeline<br /><ul><li> The two biggest Seasonal Peaks are Back to School Aug-September and Tax return Season March-April.
This will be the most opportune time to advertise Apple products and the new release of the WOM Application.</li></li></ul><li>iMarketing on the Web<br />SEM (Search Engine Marketing) & Google Adsense will give Apple an upper hand during common Google Searches.<br />Social Media sites such as Twitter and Facebook will provide information that consumers otherwise wouldn’t see.<br />When searches are made pertaining to a technological service that Apple can provide, advertisements will pop up along side the web page of that specific user. And due to their specific interest they will be more likely to click the Advertisement out of curiosity.<br />
Apple Inc.<br />Apple’s Philosophy<br /> “The user doesn’t always know what they want” <br />Curtain Marketing Successes<br /><ul><li> Design:</li></ul> It makes a difference<br /><ul><li>Justified Prices:</li></ul>Exclusive features and benefits<br /><ul><li>Marketing Jargon: </li></ul> Same specifications Similar descriptions <br />
iMarketing<br />iMarketing will be personalized specifically for Apple user’s. This marketing strategy will appeal mainly to consumers who like convenience and efficiency.<br />Just as the iPod and iMac, has modifications for each and every person according to the way they use their product, so will imarketing.<br />Through the WOM Apple Inc. will be able to determine how it’s consumers like to be marketed to in turn creating even greater sales quarters.<br />