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Mini treasures wiki is the biggest site in the world about dollhouse miniatures. This presentation is given in Jyväskylä University's social media seminar on 21 May 2013.

Mini treasures wiki is the biggest site in the world about dollhouse miniatures. This presentation is given in Jyväskylä University's social media seminar on 21 May 2013.

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Mtw for jyu_may_2013 Mtw for jyu_may_2013 Presentation Transcript

  • Case: Mini treasures wiki and how to getsite visitors with help of social mediaSocial media seminar, 21 May 2013Johanna Janhonen http://minitreasures.pbworks.com
  • Introductions:Johanna Janhonen,SMAT &Mini treasures wikiStatistics from MTWWhats next?Agenda{
  • 2000 M.Sc fromStatistics / UTA2011-2012 Researcherat SOITA project / TTY
  • I started a LinkedIn group forFinnish Social media researchersin 2011: SMAT – SosiaalinenMedia AkateemisessaTutkimuksessa.Now we have 200 members.
  • Yahoo!Groups200020052005Geocitiespage20032001My dollhouse hobbywas connectedto Internet fromthe very beginning
  • I worked for Nokia 1998-2009. In 2006 I started tobring social media tools for ourinternal R&D, starting fromwikis.
  • I wanted to try howwikis would work fordollhouse hobby.Nukkekotiwiki wasstarted in 2006.
  • In 2009 I realisedthere were still no wikiabout dollhouse hobbyin English. Minitreasures wiki wasborn in April 2009.
  • Mini treasures wiki is the biggest wiki(or site) in the world about dollhouseminiatures hobby with 1200+ pages.Last year we had110.000 unique visitors from 171 countries.54% of them are from United States.
  • As social mediaspecialist I am usingMini treasures wikias my learningplatform where I cantest e.g. new socialmedia services andplay with thecommunity.
  • The all time top 10 traffic sources (Nov 2009-May 2013)
  • The top 10 traffic sources in 2012(and the change % from 2011)1. google/organic 104 291 (112%)2. (direct) 19 149 (94%)3. yahoo/organic 5 220 (10%)4. google.com/referral 4 767 (152%)5. bing/organic4 209 (11 %)6. aol/organic 2 481 (58 %)7. pinterest.com/referral 2 433 (7056 %)8. flickr.com/referral 2 050 (-51%)9. twitterfeed/facebook 1 607 (57%)10. ask /organic 1 404 (96%)
  • Our biggest externalcommunity is in Facebookwith over 1100 page likers.
  • Jan 2012702Jan 2012Typical fan isa lady between35 and 54 (53,4%).988Feb 2013
  • The biggest countriesare USA (257), Finland (138),UK (88), Spain (82), Italy (31),Denmark (30) and Canada (25)representing 66% of all fans.
  • In one year the amountof our 450 Flickrgroup members hasgrown from 450 to 500.The members postedabout 3000 photos duringthe year(total 9700 photos).All rights reserved by Dan Anderson.The mostpopular photoin our group.
  • Mini treasures started usingPinterest in 2012.It now has 20 boardsand 157 followers. The biggestboard has 970 pins and711 followers(in March 2013).
  • We have also556 (last year 420) followersin Twitter, 146 (115) membersin Blogger and 11 (10)subscibers in YouTube.
  • In 2011 Google fell in lovewith us bringing 3 times morevisitors than in 2010 and thetrend continued: in 2012Google brought us 112%more traffic than in 2011.
  • Anything to ask now?Are YOU interested inusing the MTW datafor a research?
  • http://minitreasures.pbworks.comWelcome to visitMini treasures wiki