Equine Rescue Network

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Equine Rescue Network

  1. 1.  138,000 were shipped to Canada and Mexico for Slaughter in 2011.  Racing (both thoroughbred and standardbred racing)  Mares and foals who are by-products of the production of the drug Premarin (pregnant-mares-urine, used to treat menopausal symptoms for which there is a synthetic alternative)  Over breeding and “backyard” breeders  Irresponsible owners/Changing economic Reports show that 92.3% of these horses are in good health and capable of continued service.
  2. 2.  In November 2011, Obama lifted the ban on Slaughter in the US Allowing slaughter houses to reopen in 2012 Horses will still ship to Canada & Mexico Neighboring residents & towns people will continue to fight the reopening of the slaughter houses More horses are projected to be slaughtered in 2012 due to economic conditions and changing lifestyles
  3. 3.  Purchase horses for meat or for immediate resale Killbuyers typically have a contract to deliver a certain number of horses to the slaughter house each period Estimated 38 killbuyers in the US
  4. 4.  Craigslist advertisements for free horses Riding stables horses End-of-the-Summer “Camp Horses” Individuals who have an immediate need to rid themselves of the expenses and responsibility of owning a horse Purchase horses at public auction for less than $350
  5. 5.  They accumulate horses in paddocks referred to as ‘killpens’ Only a small percentage of horse are rescued by nonprofits & individuals.
  6. 6.  The existing rescue facilities have the capacity to manage only 13% of the current population of the widely published estimate of 100,000 unwanted horses There are hundreds of organizations in this country, all are overwhelmed with horses and dangerously underfunded Most rely on public contributions to fund operations
  7. 7. Horses are crammed into impossibly small spaces and transported for days.NO Food, NO Water, NO Rest Although laws have been passed that prohibit the use of double- decker trucks for slaughter-bound horses, there is no law against the use of double-deckers to transport horses. Horse meat brokers simply unload the horses onto smaller trailers for the last leg of their final journey.
  8. 8. One trip to Canada Horses are sold on average to slaughter could yield $19,375. houses for 0.60 cents to $1 per pound. One Killbuyer in PA takes 5 loads of horses Horses range from 900 per month. – 1,100 lbs. 20-30 horses per load ($19,375*5)=$17,500 Average horse sells for (minus gas & other expenses) $225 to killbuyers Revenue: (25 horses * 1000lbs * $1 per pound) -Costs : (25 - $225 per horse) --------------------------------------------------------------- Total Profits before operating expenses = $19,375
  9. 9.  The Government Accountability Office (GAO) prepared a report for congress in June 2011  The report further an increase in the number of abuse, neglect and abandonment cases  The report showed 138,000 horses went to slaughter in Canada & Mexico  Once the horses cross the border, U.S. Laws (Equine Protection and Animal Cruelty) no longer apply
  10. 10. This TB colt was sold for $45. He stood patiently with his mother, who sold to a killbuyer for $65. She was 10 years old. Sadly, we only had room for the colt. We separated him from his mother, loaded him on our trailer. He drank 2 buckets of water before we left.His mother was loaded onto a double decker trailer, with no water, food or rest for the 48 hour drive to Canada.
  11. 11.  ERN connects individuals who rescue horses with generous businesses who offer discounted services to rescue horses Owners first register their rescue horse, then click on a zipcode search which will return a list of discounted services available in their area Visitors may search listings of horses available for adoption Visitors may search listings of nonprofit rescue organizations
  12. 12.  Making rescuing a horse more affordable – therefore, more attractive Better care as services are less expensive Centralized search make rescues more accessible to potential owners Increases awareness of the issue of unwanted horses to all equestrians
  13. 13.  Discounted Services for rescue horses Information and expertise on the rescue process Centralized location of rescue horses for adoption Ability to post rescue horses in need of new homes A consolidated news source for slaughter and equine news Connect with other individual rescuers and rescue organizations
  14. 14.  Inexpensive way to acquire new customers at the point when they need products and services most. A new horse will need the following:  Veterinary services  Blacksmith  Feed suppliers  Equipment & accessories  Trainers  Boarding facilities
  15. 15.  50% discount on first blacksmith services 20% off first year emergency veterinary 50% off spring shots 10% discount for the first year of grain supplied 15% reduction in monthly board expense Free first time evaluation by licensed trainer $50 gift certificate to local tack store*note – all services are still profitable for the provider and are likely to lead to a long-term loyal customer
  16. 16.  All advertizing include the clause: “Sponsored by Your Company” All marketing channels include:  Internet & Social Media marketing campaigns  Printed brochures distributed to all service providers  Printed brochures distributed to all rescue organizations and individuals who rescue  Any news media and press releases
  17. 17.  There are 9.2 million horses in the United States. Approximately 75% of horse owners have a household income of over $50,000. 2 Million horses owners in the United States. 4.6 million Americans are involved in the industry as horse owners, service providers, employees and volunteers. Tens of millions more participate as spectators. The equine industry represents a total employment impact of 1.4 million FTE jobs. There are horses in every state. Forty-five states have at least 20,000 horses each.
  18. 18.  Facebook has 800 million users  Horses page – 1,443,000+ supporters  Horseback riding page – 1, 144,000+ supporters  Camelot Weekly Rescue page – 27,000+  NEER page – 4975+  AAEP page – 6698+ LinkedIn  Business of the Horse – 4000+ members  Equus – 1300+ members
  19. 19.  Essentially a small task force of interns, volunteers and paid sales people will contact equine related businesses Service providers will be sent an initiation package with instructions Task force will follow up on each provider to facilitate participation All registered 501c3 Rescue Organizations will be sent an initiation package with instructions
  20. 20.  EquineSite.com offers directories of thousands of providers
  21. 21.  All rescue organizations in New England are willing to participate They will enter their rescue into the system All horses adopted from their rescue will be registered on ERN They will post horses available for adoption on ERN free of charge
  22. 22.  50% of all proceeds will go to Hope4Horses (H4H). A registered 501c3.  H4H purchases horses directly from killbuyers and transport them to other 501c3 organizations for rehabilitation, training, and rehoming.  H4H will continue to act as a fundraising engine for other registered 501c3. These funds go towards veterinary care and feeding expenses (hay & grain) of rescue horses. 50% will go to infrastructure costs of ERN  Technical development  Graphic Design  Marketing & Promotion
  23. 23. Dr. Janine Jacques Mount Ida College--------------------------------------- 978.273.8469 JJ@janinejacques.com www.janinejacques.com www.hope4horses.com

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