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Turn Executives into Social Leaders in 7 Steps

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Learn how to identify and turn key executives into social leaders for your company. Jive Software's Social Media Manager, Melissa Barker, presents 7 steps to achieve this goal. …

Learn how to identify and turn key executives into social leaders for your company. Jive Software's Social Media Manager, Melissa Barker, presents 7 steps to achieve this goal.

Learn more about Jive Software at http://bit.ly/1aTo6Vq

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  • 1. 7 STEPS:TURNEXECUTIVES INTOSOCIAL LEADERS
  • 2. Step 1: Find the Naturals© Jive confidential2Do your homework…Which executives are already active on social media?@Melissa_Barker
  • 3. Step 2: Link to Business Goals• Do not assume the link is clear• Answer the big question:“How does my participation in our social intranethelp me achieve my business goals?”– Every Executive EverDownload this Whitepaper for justification:bit.ly/ROIofSocBiz
  • 4. Step 3: Provide the ProofEvidence. Evidence. Evidence.Executives are a critical component to creating asocial organization, both internally and externally.Case Studies are a great place to start!http://www.jivesoftware.com/customers/case-studies/© Jive confidential4
  • 5. © Jive confidential5How?• Create slides forreference, only• Do a live demo• Conclude with a practicesessionWhy?• Creates a comfortablesetting to ask questions• Ability to provide tailoredadvice and training• Ensures a safeenvironment to practiceStep 4: Train Them 1:1@Melissa_Barker
  • 6. Step 5: Make it Easy!© Jive confidential6• Biggest Hurdle: the “busy” factor• Have specific use cases for how to work social into theirdaily workflow• Provide suggestions of what and when to share• Multiple device access, executives travel a lot@Melissa_Barker
  • 7. Step 6: Create a Competition• Pick your KPIs (Key Performance Indicators)Activity Reach Engagement• Crown a “winner” each month!“Most Social Executive of the Month”© Jive confidential7@Melissa_Barker
  • 8. Step 7: Follow Up© Jive confidential8• Share contentrecommendations weekly• Aim to get a standing /reoccurring meeting toanswer questions• Repeat!@Melissa_Barker
  • 9. © Jive confidential9