7 STEPS:TURNEXECUTIVES INTOSOCIAL LEADERS
Step 1: Find the Naturals© Jive confidential2Do your homework…Which executives are already active on social media?@Melissa...
Step 2: Link to Business Goals• Do not assume the link is clear• Answer the big question:“How does my participation in our...
Step 3: Provide the ProofEvidence. Evidence. Evidence.Executives are a critical component to creating asocial organization...
© Jive confidential5How?• Create slides forreference, only• Do a live demo• Conclude with a practicesessionWhy?• Creates a...
Step 5: Make it Easy!© Jive confidential6• Biggest Hurdle: the “busy” factor• Have specific use cases for how to work soci...
Step 6: Create a Competition• Pick your KPIs (Key Performance Indicators)Activity Reach Engagement• Crown a “winner” each ...
Step 7: Follow Up© Jive confidential8• Share contentrecommendations weekly• Aim to get a standing /reoccurring meeting toa...
© Jive confidential9
Upcoming SlideShare
Loading in...5
×

Turn Executives into Social Leaders in 7 Steps

1,290

Published on

Learn how to identify and turn key executives into social leaders for your company. Jive Software's Social Media Manager, Melissa Barker, presents 7 steps to achieve this goal.

Learn more about Jive Software at http://bit.ly/1aTo6Vq

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,290
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Turn Executives into Social Leaders in 7 Steps

  1. 1. 7 STEPS:TURNEXECUTIVES INTOSOCIAL LEADERS
  2. 2. Step 1: Find the Naturals© Jive confidential2Do your homework…Which executives are already active on social media?@Melissa_Barker
  3. 3. Step 2: Link to Business Goals• Do not assume the link is clear• Answer the big question:“How does my participation in our social intranethelp me achieve my business goals?”– Every Executive EverDownload this Whitepaper for justification:bit.ly/ROIofSocBiz
  4. 4. Step 3: Provide the ProofEvidence. Evidence. Evidence.Executives are a critical component to creating asocial organization, both internally and externally.Case Studies are a great place to start!http://www.jivesoftware.com/customers/case-studies/© Jive confidential4
  5. 5. © Jive confidential5How?• Create slides forreference, only• Do a live demo• Conclude with a practicesessionWhy?• Creates a comfortablesetting to ask questions• Ability to provide tailoredadvice and training• Ensures a safeenvironment to practiceStep 4: Train Them 1:1@Melissa_Barker
  6. 6. Step 5: Make it Easy!© Jive confidential6• Biggest Hurdle: the “busy” factor• Have specific use cases for how to work social into theirdaily workflow• Provide suggestions of what and when to share• Multiple device access, executives travel a lot@Melissa_Barker
  7. 7. Step 6: Create a Competition• Pick your KPIs (Key Performance Indicators)Activity Reach Engagement• Crown a “winner” each month!“Most Social Executive of the Month”© Jive confidential7@Melissa_Barker
  8. 8. Step 7: Follow Up© Jive confidential8• Share contentrecommendations weekly• Aim to get a standing /reoccurring meeting toanswer questions• Repeat!@Melissa_Barker
  9. 9. © Jive confidential9

×