INSIGHTS FROM SOCIAL BUSINESS
THOUGHT LEADERS
Revealed from articles & quotes - September 2013
"Internet and email don’t serve needs of
employees in productivity...The answer
is to create social intranets, people
port...
Jacob Morgan
Principal, Chess Media Group
@JacobM
“Employee adoption is consistently ranked as
one of the top challenges w...
"The first phase of sharing was
of media and ideas, we call this
social media; the second phase
of sharing is the sharing ...
Charlene Li
Founder
Partner, Altimeter Group
@CharleneLi

Brian Solis
Principal Analyst,
Altimeter Group
@BrianSolis

“The...
Vala Afshar
CMO and Chief Customer Officer, Enterasys
@ValaAfshar

“The right technology, together
with the right culture,...
“When companies combine data with the latest
understanding of what motivates people and then
add goals, rewards, fast feed...
Michael Brito
Group Director, Content &
Engagement, W2O Group
@Britopian

"If you are not talking to other people
internal...
"This is what I call Cooperative
Content, where the
company, its employees, and
its customers work together to
cover as ma...
LEARN MORE AT JIVESOFTWARE.COM
The enterprise social network built for getting work done.
Insights from Social Business Thought Leaders - October 2013
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Insights from Social Business Thought Leaders - October 2013

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Social business insights are revealed from the following thought leaders' recent publications: Tony Zingale, Jacob Morgan, Jeremiah Owyang, Charlene Li, Brian Solis, Vala Afshar, Rajat Paharia, Michael Brito and Jay Baer.

Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.

Learn more at http://bit.ly/1aTo6Vq

Published in: Technology, Business

Insights from Social Business Thought Leaders - October 2013

  1. 1. INSIGHTS FROM SOCIAL BUSINESS THOUGHT LEADERS Revealed from articles & quotes - September 2013
  2. 2. "Internet and email don’t serve needs of employees in productivity...The answer is to create social intranets, people portals where people can communicate, employees can be trained, customers can create communities, and likeminded individuals can form groups and turn their ideas into action." CLICK HERE TO READ MORE Tony Zingale CEO, Jive Software @TonyZingale
  3. 3. Jacob Morgan Principal, Chess Media Group @JacobM “Employee adoption is consistently ranked as one of the top challenges when it comes to deploying collaborative technologies… From the hundreds of responses that we received, workshops (61%), videos and content on demand such as webinars (56%), and lunch and learns (47%) seem to be popular and effective ways to educate and train employees." CLICK HERE TO READ MORE © Jive confidential 3
  4. 4. "The first phase of sharing was of media and ideas, we call this social media; the second phase of sharing is the sharing of the physical world, we call this the collaborative economy." CLICK HERE TO READ MORE Jeremiah Owyang Advisory Board Member, Altimeter Group @JOwyang
  5. 5. Charlene Li Founder Partner, Altimeter Group @CharleneLi Brian Solis Principal Analyst, Altimeter Group @BrianSolis “The two most important criteria for a successful social business strategy are that it is: 1) Clearly aligned with strategic business goals of an organization 2) Has organizational alignment and support that enables execution of that strategy” CLICK HERE TO READ MORE
  6. 6. Vala Afshar CMO and Chief Customer Officer, Enterasys @ValaAfshar “The right technology, together with the right culture, can have the power to flatten an organization and break down silos to enable real-time communication.” CLICK HERE TO READ MORE
  7. 7. “When companies combine data with the latest understanding of what motivates people and then add goals, rewards, fast feedback and a community in which to compete, collaborate and share, they motivate better performance. That is the benefit of gamification.” Rajat Paharia Chief Product Officer, Bunchball @rajatrocks CLICK HERE TO READ MORE 7 © Jive confidential
  8. 8. Michael Brito Group Director, Content & Engagement, W2O Group @Britopian "If you are not talking to other people internally, then you are not either leveraging paid media, you are not leveraging customer support, you're not leveraging other marketing teams. And even if you're a small business, if you are thinking very tactically about content, and not evolving into what I call a content organization, then it's never going to be easy for you to create content.“ CLICK HERE TO HEAR MORE 8
  9. 9. "This is what I call Cooperative Content, where the company, its employees, and its customers work together to cover as many informational bases as possible." CLICK HERE TO HEAR MORE 9 Jay Baer Social Media and Content Marketing Strategist, Convince & Convert @JayBaer
  10. 10. LEARN MORE AT JIVESOFTWARE.COM The enterprise social network built for getting work done.
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