How to Use Social to Innovate Your Business

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Jive and Alcatel-Lucent will examine how a social intranet can help you find experts within your company and boost innovation.

Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.

Learn more at http://bit.ly/1aTo6Vq

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How to Use Social to Innovate Your Business

  1. 1. Today’s Speakers 2 Shaun Slattery Social Business Strategist Jive Software Gia Lyons Director, Product Marketing Jive Software Jem Janik Social Business Consultant Alcatel-Lucent
  2. 2. QUICK REFRESHER © Jive confidential3
  3. 3. A social intranet should address three critical areas.
  4. 4. Official info & comms Finding info & experts Getting work done
  5. 5. Official info & comms Finding info & experts Getting work done To drive Strategic Alignment Innovation Productivity
  6. 6. Official info & comms Finding info & experts Getting work done Strategic Alignment Innovation Productivity
  7. 7. Official info & comms Finding info & experts Getting work done Intranet (SharePoint) Wikis Email cascades Town halls All-hands calls Printed publications Department meetings LMS HRIS HR/IT info Exec comms Company- wide comms Divisional comms Onboarding Managing talent Product certification Strategic Alignment Innovation Productivity mobile access reach & sentiment KPI metrics executive dashboard
  8. 8. Ask an expert for help Reuse existing documents Solicit input on decisions Learn a new skill Learn a new job Solicit ideas Improve an idea Staff a project Official info & comms Finding info & experts Getting work done Intranet (SharePoint) Wikis Email cascades Town halls All-hands calls Printed publications Department meetings LMS HRIS HR/IT info Exec comms Company- wide comms Divisional comms Onboarding Managing talent Product certification Corp directory Shared drives/CMS Communities of practice Yammer Chatter IBM Connections Email LinkedIn Google Google+ Strategic Alignment Innovation Productivity mobile access activity tracking recommendations personalized search mobile access reach & sentiment KPI metrics executive dashboard
  9. 9. Ask an expert for help Reuse existing documents Solicit input on decisions Learn a new skill Learn a new job Solicit ideas Improve an idea Staff a project Official info & comms Finding info & experts Getting work done Intranet (SharePoint) Wikis Email cascades Town halls All-hands calls Printed publications Department meetings LMS HRIS HR/IT info Exec comms Company- wide comms Divisional comms Onboarding Managing talent Product certification Email Phone calls Conf rooms Web mtgs Chat messaging Wikis MS Office Google Docs SharePoint Dropbox Basecamp CRM, ERP Develop products Develop campaigns Update websites Plan events Launch products Create client presos Write proposals Manage client projects Resolve customer issues Corp directory Shared drives/CMS Communities of practice Yammer Chatter IBM Connections Email LinkedIn Google Google+ Strategic Alignment Innovation Productivity mobile access actions decisions context mobile access activity tracking recommendations personalized search mobile access reach & sentiment KPI metrics executive dashboard
  10. 10. Ask an expert for help Reuse existing documents Solicit input on decisions Learn a new skill Learn a new job Solicit ideas Improve an idea Staff a project Official info & comms Finding info & experts Getting work done Intranet (SharePoint) Wikis Email cascades Town halls All-hands calls Printed publications Department meetings LMS HRIS HR/IT info Exec comms Company- wide comms Divisional comms Onboarding Managing talent Product certification Email Phone calls Conf rooms Web mtgs Chat messaging Wikis MS Office Google Docs SharePoint Dropbox Basecamp CRM, ERP Develop products Develop campaigns Update websites Plan events Launch products Create client presos Write proposals Manage client projects Resolve customer issues Corp directory Shared drives/CMS Communities of practice Yammer Chatter IBM Connections Email LinkedIn Google Google+ Strategic Alignment Innovation Productivity mobile access actions decisions context mobile access activity tracking recommendations personalized search mobile access reach & sentiment KPI metrics executive dashboard All connected in a single system of collaboration and communication.
  11. 11. Ask an expert for help Reuse existing documents Solicit input on decisions Learn a new skill Learn a new job Solicit ideas Improve an idea Staff a project Official info & comms Finding info & experts Getting work done Intranet (SharePoint) Wikis Email cascades Town halls All-hands calls Printed publications Department meetings LMS HRIS HR/IT info Exec comms Company- wide comms Divisional comms Onboarding Managing talent Product certification Email Phone calls Conf rooms Web mtgs Chat messaging Wikis MS Office Google Docs SharePoint Dropbox Basecamp CRM, ERP Develop products Develop campaigns Update websites Plan events Launch products Create client presos Write proposals Manage client projects Resolve customer issues Corp directory Shared drives/CMS Communities of practice Yammer Chatter IBM Connections Email LinkedIn Google Google+ Strategic Alignment Innovation Productivity mobile access actions decisions context mobile access activity tracking recommendations personalized search mobile access reach & sentiment KPI metrics executive dashboard We focused on this last month.
  12. 12. Ask an expert for help Reuse existing documents Solicit input on decisions Learn a new skill Learn a new job Solicit ideas Improve an idea Staff a project Official info & comms Finding info & experts Getting work done Intranet (SharePoint) Wikis Email cascades Town halls All-hands calls Printed publications Department meetings LMS HRIS HR/IT info Exec comms Company- wide comms Divisional comms Onboarding Managing talent Product certification Email Phone calls Conf rooms Web mtgs Chat messaging Wikis MS Office Google Docs SharePoint Dropbox Basecamp CRM, ERP Develop products Develop campaigns Update websites Plan events Launch products Create client presos Write proposals Manage client projects Resolve customer issues Corp directory Shared drives/CMS Communities of practice Yammer Chatter IBM Connections Email LinkedIn Google Google+ Strategic Alignment Innovation Productivity mobile access actions decisions context mobile access activity tracking recommendations personalized search mobile access reach & sentiment KPI metrics executive dashboard Let’s focus on this now.
  13. 13. Today’s Speakers 14 Shaun Slattery Social Business Strategist Jive Software Jem Janik Social Business Consultant Alcatel-Lucent
  14. 14. Where does “newness” come from in the enterprise? • New connections among disparate people or ideas • Novel approaches to problems • Awareness of changing conditions
  15. 15. New connections among disparate people or ideas 17 • Looser social network have fewer, slower exchanges. Source
  16. 16. New connections among disparate people or ideas 18 • Looser social network have fewer, slower exchanges. • Denser social networks have more, faster exchanges. Source
  17. 17. New connections among disparate people or ideas 19 • Looser social network have fewer, slower exchanges. • Denser social networks have more, faster exchanges. Source Juan
  18. 18. New connections among disparate people or ideas 20 • Looser social network have fewer, slower exchanges. • Denser social networks have more, faster exchanges. • Jive customers create denser networks through new employee on-boarding and by encouraging online connection. Source
  19. 19. New connections among disparate people or ideas 21 • Looser social network have fewer, slower exchanges. • Denser social networks have more, faster exchanges. • Jive customers create denser networks through new employee on-boarding and by encouraging online connection. Source
  20. 20. 22
  21. 21. Jem, how did this work at Alcatel- Lucent? 23
  22. 22. At Alcatel-Lucent… • Part of company onboarding package • “Lobby” groups to get you started • “Get Help With Anything” group – an informal concierge service via @ mentioning your network connections
  23. 23. Novel approaches to problems 25 • Create structured innovation places for… – Product Ideas – Process Improvement – Key initiatives such as reducing environmental footprint – Time-boxed “idea jams”
  24. 24. Novel approaches to problems 26 • Create loosely structured places for… – Q&A, requests for help, ask the experts – Targeted cross-functional opportunities – Open information exchange
  25. 25. Awareness of changing conditions 27 Create targeted places for and ask employees to engage in… • Sharing news from the field • Sharing feedback from customers, potential customers • Sharing competitive information (pricing, positioning, traps) • Sharing “hot topics” at conferences, user-group meetings • Etc. • Etc. A “sensor network” From Harvard’s Sensor Networks Lab: http://fiji.eecs.harvard.edu/Volcano
  26. 26. At Alcatel-Lucent… 28 • “Business Press Coverage” group – Email “pushes” are available – Activity stream notifications – Can ask clarifying questions – Communications professionals actively pay attention to this group • “StrongHer” group – Gender diversity focus – Unleashing feminine ingenuity across the company – 15% of members are male – Inspiring and innovative conversations
  27. 27. Q & A

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