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How to use Social for Corporate Communications

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What can you achieve by socializing your corporate intranet? …

What can you achieve by socializing your corporate intranet?

In this presentation, social business experts Gia Lyons and Kathryn Everest will examine how a social intranet enables more employees to find and engage in corporate communications and strategic messages, thus driving greater alignment and buy-in.

Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity.

Learn more at http://bit.ly/1aTo6Vq

Published in: Technology, Business

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  • 1. © Jive confidential1
  • 2. How to Use Social for Corporate Communications Event 4 of 4 in Social Intranet Summer Series
  • 3. Today’s Speakers Kathryn Everest Sr. Director, Business Consulting Services Jive Software Gia Lyons Director, Product Marketing Jive Software
  • 4. QUICK REFRESHER © Jive confidential4
  • 5. A social intranet should address three critical areas.
  • 6. Official info & comms Finding info & experts Getting work done
  • 7. Official info & comms Finding info & experts Getting work done To drive Strategic Alignment Innovation Productivity
  • 8. Official info & comms Finding info & experts Getting work done Strategic Alignment Innovation Productivity
  • 9. Official info & comms Finding info & experts Getting work done Intranet (SharePoint) Wikis Email cascades Town halls All-hands calls Printed publications Department meetings LMS HRIS HR/IT info Exec comms Company- wide comms Divisional comms Onboarding Managing talent Product certification Strategic Alignment Innovation Productivity mobile access reach & sentiment KPI metrics executive dashboard
  • 10. Ask an expert for help Reuse existing documents Solicit input on decisions Learn a new skill Learn a new job Solicit ideas Improve an idea Staff a project Official info & comms Finding info & experts Getting work done Intranet (SharePoint) Wikis Email cascades Town halls All-hands calls Printed publications Department meetings LMS HRIS HR/IT info Exec comms Company- wide comms Divisional comms Onboarding Managing talent Product certification Corp directory Shared drives/CMS Communities of practice Yammer Chatter IBM Connections Email LinkedIn Google Google+ Strategic Alignment Innovation Productivity mobile access activity tracking recommendations personalized search mobile access reach & sentiment KPI metrics executive dashboard
  • 11. Ask an expert for help Reuse existing documents Solicit input on decisions Learn a new skill Learn a new job Solicit ideas Improve an idea Staff a project Official info & comms Finding info & experts Getting work done Intranet (SharePoint) Wikis Email cascades Town halls All-hands calls Printed publications Department meetings LMS HRIS HR/IT info Exec comms Company- wide comms Divisional comms Onboarding Managing talent Product certification Email Phone calls Conf rooms Web mtgs Chat messaging Wikis MS Office Google Docs SharePoint Dropbox Basecamp CRM, ERP Develop products Develop campaigns Update websites Plan events Launch products Create client presos Write proposals Manage client projects Resolve customer issues Corp directory Shared drives/CMS Communities of practice Yammer Chatter IBM Connections Email LinkedIn Google Google+ Strategic Alignment Innovation Productivity mobile access actions decisions context mobile access activity tracking recommendations personalized search mobile access reach & sentiment KPI metrics executive dashboard
  • 12. Ask an expert for help Reuse existing documents Solicit input on decisions Learn a new skill Learn a new job Solicit ideas Improve an idea Staff a project Official info & comms Finding info & experts Getting work done Intranet (SharePoint) Wikis Email cascades Town halls All-hands calls Printed publications Department meetings LMS HRIS HR/IT info Exec comms Company- wide comms Divisional comms Onboarding Managing talent Product certification Email Phone calls Conf rooms Web mtgs Chat messaging Wikis MS Office Google Docs SharePoint Dropbox Basecamp CRM, ERP Develop products Develop campaigns Update websites Plan events Launch products Create client presos Write proposals Manage client projects Resolve customer issues Corp directory Shared drives/CMS Communities of practice Yammer Chatter IBM Connections Email LinkedIn Google Google+ Strategic Alignment Innovation Productivity mobile access actions decisions context mobile access activity tracking recommendations personalized search mobile access reach & sentiment KPI metrics executive dashboard All connected in a single system of collaboration and communication.
  • 13. Ask an expert for help Reuse existing documents Solicit input on decisions Learn a new skill Learn a new job Solicit ideas Improve an idea Staff a project Official info & comms Finding info & experts Getting work done Intranet (SharePoint) Wikis Email cascades Town halls All-hands calls Printed publications Department meetings LMS HRIS HR/IT info Exec comms Company- wide comms Divisional comms Onboarding Managing talent Product certification Email Phone calls Conf rooms Web mtgs Chat messaging Wikis MS Office Google Docs SharePoint Dropbox Basecamp CRM, ERP Develop products Develop campaigns Update websites Plan events Launch products Create client presos Write proposals Manage client projects Resolve customer issues Corp directory Shared drives/CMS Communities of practice Yammer Chatter IBM Connections Email LinkedIn Google Google+ Strategic Alignment Innovation Productivity mobile access actions decisions context mobile access activity tracking recommendations personalized search mobile access reach & sentiment KPI metrics executive dashboard We focused on these in earlier webcasts.
  • 14. Ask an expert for help Reuse existing documents Solicit input on decisions Learn a new skill Learn a new job Solicit ideas Improve an idea Staff a project Official info & comms Finding info & experts Getting work done Intranet (SharePoint) Wikis Email cascades Town halls All-hands calls Printed publications Department meetings LMS HRIS HR/IT info Exec comms Company- wide comms Divisional comms Onboarding Managing talent Product certification Email Phone calls Conf rooms Web mtgs Chat messaging Wikis MS Office Google Docs SharePoint Dropbox Basecamp CRM, ERP Develop products Develop campaigns Update websites Plan events Launch products Create client presos Write proposals Manage client projects Resolve customer issues Corp directory Shared drives/CMS Communities of practice Yammer Chatter IBM Connections Email LinkedIn Google Google+ Strategic Alignment Innovation Productivity mobile access actions decisions context mobile access activity tracking recommendations personalized search mobile access reach & sentiment KPI metrics executive dashboard Let’s focus on this now.
  • 15. Today’s Speaker Kathryn Everest Sr. Director, Business Consulting Services Jive Software
  • 16. More and more organizations are merging their social collaboration platform with their intranet platform Intranet • Corporate News / Stories • Corporate Directory • Internal & Executive Communications • Organizational “Micro- sites” • “Link Farms” – Links to applications and resources • Policies, procedures (SOP’s), forms, templates and other resources Collaboration • Project / Team-Based Collaboration • Committee, Working Groups • Self-organizing groups (such as Communities of Practice, Interest, Employee Resource Groups, Affinity Groups) Intent: •Find/discover information and resources to do your work •Be informed about company news and events •Learn about and engage with other parts of the organization (e.g. Procurement, Legal, HR, IT, etc) Intent: •Perform work •Connect/interact with groups of people
  • 17. This is streamlining communication for employees without creating “another place to go” Social Intranet – where work gets done … plus social capabilities such as: •Individual communications (personal blogs, status updates/micro-blogs, private discussions and direct messages) •Feedback on content (comments, ratings, liking), discussions/questions/clarifications, sharing with others from inside your organization as well as external •“Social” profile, including a person’s activity, content and expertise •Follow people and topics of interest to the employee •Additional micro-site types (e.g. event-based, service-based, initiative-based) •Innovation / ideation initiatives •Missions and achievements •Notifications from Apps and other enterprise systems (e.g. Sharepoint) How I want it … (real time, digest, in my activity streams) Many ways to find and discover … including social search, through your network, Jive recommendations, What Matters and trending Where you need it … Outlook, Office, browser (Jive or Jive Anywhere), mobile Extended through … Apps, Jive Anywhere
  • 18. However, social is also introducing new considerations • Choice – employees have more choice about what they pay attention to • Engagement – they expect to be able to interact and engage with the content, so you need to stay engaged • Network Effect & Influencers – there are others who can help you get your message out because employees are interested in what their peers think • Popularity & Trending – there are multiple opportunities to get your message heard • Citizen Journalism - there are more voices that you can draw upon And by mastering them – you’ll be in a better position
  • 19. And mobile is changing the game Just as advertisers had to find a new way …
  • 20. The role and nature of the Intranet are changing as a result We can no longer COUNT on 1.Everyone HAVING to go to the homepage to get what they need – and therefore getting people’s attention with compelling graphics and carousels 2.Moving onto the next item after something has been published 3.Having to attend endless meetings with business partners / have a strong network to find out what’s going on in their business areas 4.Relying on annual surveys to find out the effectiveness of the Communication group Are those days over? No – but they are quickly coming to an end …. And why?
  • 21. 1. Everyone HAVING to go to the homepage to get what they need? © Jive confidential21 Now, employees can choose their own path
  • 22. 1. Everyone HAVING to go to the homepage to get what they need? © Jive confidential22 Now, employees can choose their own path
  • 23. 1. Everyone HAVING to go to the homepage to get what they need? © Jive confidential23 Now, employees can choose their own path
  • 24. … and therefore you can’t count on getting people’s attention with compelling graphics and carousels … You now have more options … You still have the home page, but for those who don’t have one, you also have:
  • 25. … and therefore you can’t count on getting people’s attention with compelling graphics and carousels … You now have more options … • Custom Streams • Network Effect • Trending Content
  • 26. 2. Moving onto the next item after something has been published
  • 27. 3. Attending endless meetings with business partners to find out what’s going on in their business areas
  • 28. Now you have better access to your customer © Jive confidential28 Find stories Conduct dialogues Learn what’s popular Identify misconceptions Use the Network Effect • Likes • Rating • Shares • Comments
  • 29. 4. Relying on annual surveys to find out the effectiveness of the Communication group Know if your message is getting through in the moment Measurable impact Identify top people who refer your message to others Gauge organizational alignment and sentiment
  • 30. Summary While the older models aren’t necessarily going to work in the new world of social and mobile – there’s MORE opportunity than before to: •Get your messages out •Know their impact and take action when necessary •Know what employees want to hear about And enable better communications © Jive confidential30
  • 31. Want to learn more about our social intranet technology? Download: THE POWER OF STAYING IN SYNC WHITEPAPER