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How to Use Public Communities for Events
 

How to Use Public Communities for Events

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Steve Bamberger, National Training Manager for Toshiba America Business Solutions, and Elizabeth Brigham, Product Marketing Manager at Jive Software, elaborate on how to use public communities ...

Steve Bamberger, National Training Manager for Toshiba America Business Solutions, and Elizabeth Brigham, Product Marketing Manager at Jive Software, elaborate on how to use public communities successfully for virtual events.

Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. http://bit.ly/1aTo6Vq

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  • It’s all about customer lifetime value. When you’re talking to marketing or customer service professionals, both groups are engaged with customers throughout this lifecycle. Ultimately, Jive helps drive business value throughout this continuum, ultimately leading to higher customer lifetime value – cross-sell/upsell, fewer support tickets, higher renewal rates, etc.

How to Use Public Communities for Events How to Use Public Communities for Events Presentation Transcript

  • Marketing Workshop:Using PublicCommunities for VirtualEventsElizabeth Brigham, Jive SoftwareSteve Bamberger, ToshibaHosted by:
  • 2 © Jive confidentialToday’s SpeakersSteve BambergerNational Training ManagerToshiba America Business SolutionsElizabeth BrighamProduct Marketing ManagerJive Software
  • Marketing Workshop:Using PublicCommunities for VirtualEventsElizabeth Brigham, Product Marketing ManagerJive Software
  • 4 © Jive confidentialMarketers care about 2 things….Winning new customersKeeping existing customers
  • 5 © Jive confidentialFrom  to for Marketers
  • Common challenges© Jive confidential6ProspectsDisregard Marketing‟s messageLeverage “unofficial” channels to informbuying decisionsCustomersNo platform for dialog with company or peersTakes too long to find accurate documentation & findanswersCompetitionPressure from new entrantsFickle customer base; loss of market share
  • How Communities drive Customer-CentricityAwarenessConsiderationPreferencePurchaseSupportLoyalty &Advocacy
  • Marketing Org & Public Community Vision• Campaign Planning & Execution• New Product Launches• Event PlanningPublic CommunitiesInternal Team Collaboration• Customer Engagement• Partner Enablement• Virtual Events
  • 9 © Jive confidentialEvents are….• Expensive• Time consuming to plan• Take a village to execute
  • 10 © Jive confidentialLeveraging Community for Events• People, discussions, collateral all in one place before, during, after event• Extend reach to those who can‟t make it in person• Decrease overall costs
  • 5. VIRTUAL SALES CONFERENCESTWICE AS MUCH FUN!
  • Reusable Learning ObjectsLEAD 2010 MPS-PS Virtual ConferenceLive LEAD ConferencesCost $215K +~ $323 per attendeeAttendeesWashingtonDCChicago Dallas Irvine
  • How „Virtual‟ Saved Us $230kLEAD 2010 Virtual Conference1,269 Views (793 unique connections)648 Attendees in the 3 content tracks:• Sales 257 unique views• Service 172 unique views• Consulting 271 unique viewsVirtualAttendees
  • Reusable Learning ObjectsFast Forward Virtual ConferenceVirtualAttendees Before – Pre-show HYPE! During – Live activity fromshow After – Recorded virtualconference
  • Scan it. WIN IT!Come on… Have some fun!
  • 16 © Jive confidentialPanel Q&ASteve BambergerToshiba America Business SolutionsElizabeth BrighamJive Software@esbrighamelizabeth.brigham@jivesoftware.com