ARE YOU DOING ENOUGH TOENGAGE YOUR B2BCUSTOMERS AND CHANNELPARTNERS?WITHOUT A COLLABORATIVECOMMUNITY, THE ANSWER ISPROBABL...
JIVE BEST PRACTICESMARKETING: EXTERNALCOMMUNITIESJive Software – May 2013
• Bigger deals mean longer, more complicated sales cycles• Multiple hoops to jump through & a tag team of decision-makers ...
Typical B2B Touchpoints• Outbound campaigns that provide no chance of dialogue• Social networks (eg. Facebook & LinkedIn) ...
The results?• Lost opportunities• Delayed deals• Higher cost of sales
A New Class of Online Community has Emerged© Jive confidential6Capabilities include:• Rich profiles & connection features•...
HERE ARE FIVE WAYS SOCIAL BUSINESS COMMUNITIES CANFUEL YOUR GROWTH AND SUCCESS
1. Enabling Partners© Jive confidential8• A social business community provides an ideal environment forchannel partners to...
2. Nurturing Prospects & Leads© Jive confidential9• Full-featured public communities give B2B prospects a place toresearch...
3. Powering Data-Driven Marketing© Jive confidential10• Social business communities are agoldmine of intelligence onprospe...
• Communities are the ultimate focusgroup• You can get invaluable input onexisting products & marketingcampaigns along wit...
5. Hosting Virtual Events© Jive confidential12• Social business communities offer a highly effective alternative totraditi...
SOCIAL BUSINESS COMMUNITIES GIVE A BOOST• Drive customer acquisition, cross-selling & up-selling• Increase customer loyalt...
VISIT JIVESOFTWARE.COM/MARKETINGFind out more about maximizing your content potential.
Create a Collaborative External Community with Jive Software
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Create a Collaborative External Community with Jive Software

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Are you doing enough to engage your B2B customers and channel partners? Without a collaborative community, the answer is probably no.

Find out more about how social business communities can tap the full power of your customers and the potential of your partners. Learn more about Jive Software: http://bit.ly/1aTo6Vq

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Transcript of "Create a Collaborative External Community with Jive Software"

  1. 1. ARE YOU DOING ENOUGH TOENGAGE YOUR B2BCUSTOMERS AND CHANNELPARTNERS?WITHOUT A COLLABORATIVECOMMUNITY, THE ANSWER ISPROBABLY NO.
  2. 2. JIVE BEST PRACTICESMARKETING: EXTERNALCOMMUNITIESJive Software – May 2013
  3. 3. • Bigger deals mean longer, more complicated sales cycles• Multiple hoops to jump through & a tag team of decision-makers tosatisfy• Buyers need lots of information, hand-holding & give-and-takeBusiness-To-Business Sales© Jive confidential3
  4. 4. Typical B2B Touchpoints• Outbound campaigns that provide no chance of dialogue• Social networks (eg. Facebook & LinkedIn) that support lightweightinteraction but not deep engagement• A few live events that offer face-to-face networking• Online forums with the usual scattered discussion threads• Direct contact with sales reps© Jive confidential4
  5. 5. The results?• Lost opportunities• Delayed deals• Higher cost of sales
  6. 6. A New Class of Online Community has Emerged© Jive confidential6Capabilities include:• Rich profiles & connection features• Groups & rich conversations centered around topics of interest• Focused activity streams that keep users updated• An array of information sources• Smart recommendations on relevant content• Gamification that drives participation and interaction
  7. 7. HERE ARE FIVE WAYS SOCIAL BUSINESS COMMUNITIES CANFUEL YOUR GROWTH AND SUCCESS
  8. 8. 1. Enabling Partners© Jive confidential8• A social business community provides an ideal environment forchannel partners to get the tools they need• Users can collaborate and share information in a secure, privatespace• You can track participation and engage in dialogues on campaignsand products
  9. 9. 2. Nurturing Prospects & Leads© Jive confidential9• Full-featured public communities give B2B prospects a place toresearch your offerings, ask questions and get recommendations fromtrusted peers• Your best customers become brand advocates and an extension ofyour sales force
  10. 10. 3. Powering Data-Driven Marketing© Jive confidential10• Social business communities are agoldmine of intelligence onprospect & customerneeds, interests & preferences• Integrated with marketingautomation & analyticstools, community statistics can beused for overall optimization ofyour marketing initiatives
  11. 11. • Communities are the ultimate focusgroup• You can get invaluable input onexisting products & marketingcampaigns along with breakthroughideas for new innovations• Creative crowdsourcing not onlyspurs product development butdrives brand affinity & customerloyalty4. Driving Innovation© Jive confidential11
  12. 12. 5. Hosting Virtual Events© Jive confidential12• Social business communities offer a highly effective alternative totraditional live events• By hosting virtual events – complete with streamingvideo, presentations, breakout groups & plenty of supporting content -you can reach a far bigger audience at a much lower cost
  13. 13. SOCIAL BUSINESS COMMUNITIES GIVE A BOOST• Drive customer acquisition, cross-selling & up-selling• Increase customer loyalty & retention• Decrease partner support costs• Increase sales per partner© Jive confidential13
  14. 14. VISIT JIVESOFTWARE.COM/MARKETINGFind out more about maximizing your content potential.

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