5 Ways Social Business Solves Big CIO Problems
 

5 Ways Social Business Solves Big CIO Problems

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So every CIO is supposed to have a social strategy because social media is taking over the universe. It's the preferred way people communicate at work or at the office. OK, you get it. ...

So every CIO is supposed to have a social strategy because social media is taking over the universe. It's the preferred way people communicate at work or at the office. OK, you get it.

But what if we told you that, in fact, Social Business will help you elevate your game and make a savvy CIO more valuable within their own company? Or that a CIO who does a good job deploying Social Business Software likely will solve other thorny enterprise IT problems?

Behold: Five reasons why a CIO should embrace Social Business.

Learn more at http://bit.ly/1aTo6Vq

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  • http://vimeo.com/55397883
  • http://vimeo.com/55397883
  • http://vimeo.com/55397883
  • http://vimeo.com/55397883
  • http://vimeo.com/55397883
  • http://vimeo.com/55397883
  • http://vimeo.com/55397883
  • http://vimeo.com/55397883

5 Ways Social Business Solves Big CIO Problems 5 Ways Social Business Solves Big CIO Problems Presentation Transcript

  • FIVE BIG WAYS SOCIAL BUSINESS SOLVES BIG CIO PROBLEMS Jive Software – August 2013
  • • Not just because “social media is taking over” or even because “it’s the preferred way people communicate at work” • Social business can help make the CIO more valuable • Social business software can solve other IT problems © Jive confidential2 Every CIO needs a social strategy
  • • The stats don’t lie: – 34% increase in web traffic from existing customers – 26% increase in web-based sales – 33% increase in customer satisfaction – 31% increase in customer retention – 31% increase in brand advocacy Social drives business results © Jive confidential3 Source: Market Trends report, December 2010
  • FIVE REASONS WHY A CIO SHOULD EMBRACE SOCIAL BUSINESS
  • • According to IDC, the average knowledge worker spends 9 hours/week searching for information and 13 hours/week writing and reading emails • Social business software users reported: – 32% decrease in time required to find appropriate answers to questions – 34% decrease in time spent to find information and experts – 27% reduction in emails sent across the organization 1. Drives value across the enterprise © Jive confidential5 Source: Market Trends report, December 2010
  • • Standard business analytics provide insight into what happened in the past but don’t provide the ability to adjust in real-time • Insights gleaned from across the organization (i.e., real-time sentiment) become critical information for fueling organizational growth 2. Taps into trends in real-time © Jive confidential6
  • • Legacy collaboration tools do social poorly – Scale poorly – Not easy enough to use – May be too specialized to fulfill the needs of all intended users – Can’t perform sophisticated network analysis to identify insights • Social business software solves most of these collaboration issues – Feature-rich without the complexity of legacy tools – Content is easier to socialize, share, search and categorize – Analytics capabilities built in 3. Makes collaboration a reality © Jive confidential7
  • • Traditionally, “self-service” is a live conversation that incorporates aspects of online communities and social media • Social business software enables a lively, responsive, easily searchable communication and information exchange • As a result, CIOs can focus on higher-order tasks 4. Self-service becomes more viable © Jive confidential8
  • • Well-executed social business deployments will reduce the number of unsanctioned applications running on a network • Less need for third-party sharing or collaboration tools focused on the consumer internet – Becomes especially important as workers demand access to internal networks from anywhere, using any device they desire 5. Managing security becomes easier © Jive confidential9 Image Source: Robert Scoble, Boomer Tech Talk
  • • Seek to socialize business processes • Leverage the way social media inherently works to build a better informed and more secure, collaborative and efficient organization • Change in perspective from “bolting on” obvious social feature to fundamentally changing the way people work The future-focused CIO © Jive confidential10