Sustainable Tourism Guide to Definitions, Benefits and Traveler Trends
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Sustainable Tourism Guide to Definitions, Benefits and Traveler Trends
- 1. Sustainable Tourism Bruno Maia/Naturezafotos.org Bruno Maia/Naturezafotos.org Bruno Maia/Naturezafotos.org
- 2. What is sustainable tourism?
- 3. The tourism industry has trouble defining it… Green Tourism Ecotourism Geotourism Authentic Travel Cultural Tourism Adventure Tourism Community Tourism Responsible Tourism
- 4. Sustainability is vital to the life of the tourism industry. Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development. A suitable balance must be established between these three dimensions to guarantee its long-term sustainability. UN World Tourism Organization
- 5. Every day, tourismplays a larger role in our world.
- 7. Safeguard our cultural and environmental heritage
- 9. Energize new markets to travel to the destination
- 11. Create jobs along the rich value chain
- 12. Keep tourism dollars within destinations
- 13. Help businesses reduce costs Bruno Maia/Naturezafotos.org
- 15. “Too Expensive”
- 19. 80% in Europe believe their travel choices make a difference
- 20. 95% of business travelers think hotels should be “green”
- 21. 44% consider the environment when making travel decisions
- 22. 67% would change travel habits if they knew it made a difference*Sabre Holdings, 2010 **TUI ***Deloitte Bruno Maia/Naturezafotos.org
- 24. Educated. 48% have a college degree.
- 25. Wealthier. 13% higher income.
- 26. Spendy-er. $2,000 more on travel per year.
- 27. Tech Savvy. Book online and value technology.*Saber Holdings, 2010 ** LOHAS **TUI* Bruno Maia/Naturezafotos.org
- 30. But what are they looking for? Bruno Maia/Naturezafotos.org
- 33. Reduction of waste
- 34. Minimizing effects on climate changeBruno Maia/Naturezafotos.org
- 35. And some you didn’t know you knew... Uniqueness Quality Participation Authenticity Bruno Maia/Naturezafotos.org Bruno Maia/Naturezafotos.org
- 36. Sustainable tourismmeasures success in different ways Type of Travel Number of Visitors How much money is spent Quality of Travel Length of Stay Where the money is spent
- 37. With sustainable tourism all are benefited. Bruno Maia/Naturezafotos.org Travelers Businesses Tourism Boards Governments Residents
- 38. The journey may be long.But it’s worth it. Sustainability will not happen all at once. But, every little bit counts – for you and the traveler.
Editor's Notes
- Several buzz words…. Niche markets…. Speciaized travel companies…. Websites.Are they all different?Are they doing the same thing?Does it matter?
- Clearly defined… Minimizing the harm, and maximizing the good.Why is this important?
- Everyone is familiar with these factsSo many people traveling, huge impactFinite resources, Finite ability to manage people flows
- Sustainable tourism isn’t just about minimizing harm… but has a real power for change.When done correctly it can do all sorts of things that are ultimately beneficial for the tourism industry & travelersExample: Only five percent of mainstream tourism dollars stay within a destinationExample: Help reduce costs by investing in training, reducing consumption, and thinking strategically about business
- All of those things sound
- 66% of U.S. consumers believe their travel choices can make a difference to the environmentLifestyle changes toward sustainability represent a $200 billion industry in the U.S. alone 56% are skeptical of companies making green claims and look for information elsewhere
- Green Travelers are those that specifically travel for sustainability or consider sustainability at least half of the time.“Dark Green” travelers – those on the forefront of the movement- Tech savvy – resourceful, investigative and rely on the word of mouth experience of others
- These are things typically associated with sustainability by the majority of people
- Sustainable tourism goes beyond being obsessed with recycling and living in a treehouse. High quality tourism that embraces the uniqueness of the destination, creates an authentic experience, and encourages interaction with the place and its people is also sustainable.So, being a sustainable business is not JUST about the environment, being crunchy… but it’s about being a GOOD business and providing GOOD opportunities to clientele
- Tourism as an industry has a fairly common set of indicators it uses Ministries, CVBs, tour operators all use arrivals and income generators as a way to measure viability (These are all relevant – still a business) Sustainable tourism goes one step further to look at impacts Using these indicators whether building a business or a destination promotes healthier more long-term success that isn’t victim to economic trends or fads
- Tourism that is truly sustainable has very important impacts for everyone. Travelers are more happy – WoMBusinesses – reduce cost, new marketsDestinations – positive association, new marketsGovernments – increased revenue, increased jobs, money stays localResidents – new jobs, money stays local, healthy destination