Sustainable Tourism

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  • Several buzz words…. Niche markets…. Speciaized travel companies…. Websites.Are they all different?Are they doing the same thing?Does it matter?
  • Clearly defined… Minimizing the harm, and maximizing the good.Why is this important?
  • Everyone is familiar with these factsSo many people traveling, huge impactFinite resources, Finite ability to manage people flows
  • Sustainable tourism isn’t just about minimizing harm… but has a real power for change.When done correctly it can do all sorts of things that are ultimately beneficial for the tourism industry & travelersExample: Only five percent of mainstream tourism dollars stay within a destinationExample: Help reduce costs by investing in training, reducing consumption, and thinking strategically about business
  • All of those things sound
  • 66% of U.S. consumers believe their travel choices can make a difference to the environmentLifestyle changes toward sustainability represent a $200 billion industry in the U.S. alone 56% are skeptical of companies making green claims and look for information elsewhere
  • Green Travelers are those that specifically travel for sustainability or consider sustainability at least half of the time.“Dark Green” travelers – those on the forefront of the movement- Tech savvy – resourceful, investigative and rely on the word of mouth experience of others
  • These are things typically associated with sustainability by the majority of people
  • Sustainable tourism goes beyond being obsessed with recycling and living in a treehouse. High quality tourism that embraces the uniqueness of the destination, creates an authentic experience, and encourages interaction with the place and its people is also sustainable.So, being a sustainable business is not JUST about the environment, being crunchy… but it’s about being a GOOD business and providing GOOD opportunities to clientele
  • Tourism as an industry has a fairly common set of indicators it uses Ministries, CVBs, tour operators all use arrivals and income generators as a way to measure viability (These are all relevant – still a business) Sustainable tourism goes one step further to look at impacts Using these indicators whether building a business or a destination promotes healthier more long-term success that isn’t victim to economic trends or fads
  • Tourism that is truly sustainable has very important impacts for everyone. Travelers are more happy – WoMBusinesses – reduce cost, new marketsDestinations – positive association, new marketsGovernments – increased revenue, increased jobs, money stays localResidents – new jobs, money stays local, healthy destination
  • Sustainable Tourism

    1. 1. Sustainable Tourism<br />Bruno Maia/Naturezafotos.org<br />Bruno Maia/Naturezafotos.org<br />Bruno Maia/Naturezafotos.org<br />
    2. 2. What is sustainable tourism?<br />
    3. 3. The tourism industry has trouble defining it…<br />Green Tourism<br />Ecotourism<br />Geotourism<br />Authentic Travel<br />Cultural Tourism<br />Adventure Tourism<br />Community Tourism<br />Responsible Tourism<br />
    4. 4. Sustainability is vital to the life of the tourism industry.<br />Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development. A suitable balance must be established between these three dimensions to guarantee its long-term sustainability. <br />UN World Tourism Organization<br />
    5. 5. Every day, tourismplays a larger role in our world.<br />
    6. 6. Sustainable Tourism has the power to create change on a global scale.<br /><ul><li>Preserve destinations for generations to come
    7. 7. Safeguard our cultural and environmental heritage
    8. 8. Promote social equality
    9. 9. Energize new markets to travel to the destination
    10. 10. Revitalize local communities
    11. 11. Create jobs along the rich value chain
    12. 12. Keep tourism dollars within destinations
    13. 13. Help businesses reduce costs </li></ul>Bruno Maia/Naturezafotos.org<br />
    14. 14. … but there is hesitancy.<br /><ul><li>“It’s Just a Fad”
    15. 15. “Too Expensive”
    16. 16. “Too Complicated”
    17. 17. “Requires Sacrificing Quality”
    18. 18. “No Return on Investment”</li></li></ul><li>Consumers are ready.<br /><ul><li>66% in U.S. believe their travel choices make a difference
    19. 19. 80% in Europe believe their travel choices make a difference
    20. 20. 95% of business travelers think hotels should be “green”
    21. 21. 44% consider the environment when making travel decisions
    22. 22. 67% would change travel habits if they knew it made a difference</li></ul>*Sabre Holdings, 2010<br />**TUI<br />***Deloitte<br />Bruno Maia/Naturezafotos.org<br />
    23. 23. What do “sustainable travelers” look like?<br /><ul><li>Younger. Average age is 39. Non-green traveler is 44.
    24. 24. Educated. 48% have a college degree.
    25. 25. Wealthier. 13% higher income.
    26. 26. Spendy-er. $2,000 more on travel per year.
    27. 27. Tech Savvy. Book online and value technology.</li></ul>*Saber Holdings, 2010<br />** LOHAS<br />**TUI* <br />Bruno Maia/Naturezafotos.org<br />
    28. 28. Tree Hut, Wayanad<br />
    29. 29. African Safari, Botswana<br />
    30. 30. But what are they looking for?<br />Bruno Maia/Naturezafotos.org<br />
    31. 31. The things that you can probably guess…<br /><ul><li> Conservation of natural resources
    32. 32. Protecting biodiversity
    33. 33. Reduction of waste
    34. 34. Minimizing effects on climate change</li></ul>Bruno Maia/Naturezafotos.org<br />
    35. 35. And some you didn’t know you knew...<br />Uniqueness<br />Quality<br />Participation<br />Authenticity<br />Bruno Maia/Naturezafotos.org<br />Bruno Maia/Naturezafotos.org<br />
    36. 36. Sustainable tourismmeasures success in different ways<br />Type of Travel<br />Number of Visitors<br />How much money is spent<br />Quality of Travel<br />Length of Stay<br />Where the<br />money is spent<br />
    37. 37. With sustainable tourism all are benefited.<br />Bruno Maia/Naturezafotos.org<br />Travelers<br />Businesses <br />Tourism Boards<br />Governments<br />Residents <br />
    38. 38. The journey may be long.But it’s worth it.<br />Sustainability will not happen all at once.<br />But, every little bit counts – for you and the traveler.<br />

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